SXSW Round-upApril 21, 2011
So what happens at SXSW?
SXSW themes and take-aways (1 of 3)
SXSW themes and take-aways (1 of 3)                         The Game Layer
The end of the social decade
The start of the gaming decade
What are game mechanics?
What are game mechanics?                      • Time Limit
What are game mechanics?                      • Time Limit                      • Bonus/Rewards
What are game mechanics?                      • Time Limit                      • Bonus/Rewards                      • Lev...
What are game mechanics?                      • Time Limit                      • Bonus/Rewards                      • Lev...
What are game mechanics?                      • Time Limit                      • Bonus/Rewards                      • Lev...
1985 - Super Mario Bros.
1985 - Super Mario Bros.       Time Limit
1985 - Super Mario Bros.       Time Limit          Bonus/Reward
1985 - Super Mario Bros.       Time Limit          Bonus/Reward   Levelling/Progression
2009 - Farmville
2009 - Farmville       Time Limit
2009 - Farmville       Time Limit   Bonus/Reward
2009 - Farmville       Time Limit   Bonus/Reward   Levelling/Progression
Foursquare
Foursquare      Time Limit
Foursquare      Time Limit   Bonus/Reward
Foursquare      Time Limit   Bonus/Reward   Levelling/Progression
A real world example? School.
School is one big game
School is one big game       Time Limit
School is one big game       Time Limit        Bonus/Reward
School is one big game       Time Limit        Bonus/Reward   Levelling/Progression
Brands that use game mechanics
Brands that use game mechanics       Time Limit
Brands that use game mechanics       Time Limit                Levelling
Brands that use game mechanics       Time Limit                Levelling   Rewards
Brands that use game mechanics       Time Limit                Levelling   Rewards   Rewards
Thank You...and Stay Tuned For More                             I’m a Creative                              Technologist
Barry Lachapelle: Game Mechanics from SXSWi
Barry Lachapelle: Game Mechanics from SXSWi
Barry Lachapelle: Game Mechanics from SXSWi
Upcoming SlideShare
Loading in …5
×

Barry Lachapelle: Game Mechanics from SXSWi

1,729 views

Published on

Tribal DDB Toronto's Creative Technologist, Barry Lachapelle, presents one his top three themes from SXSWi - the game layer

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,729
On SlideShare
0
From Embeds
0
Number of Embeds
560
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • - \n
  • you may have heard or read the major ideas\n- 2 major themes\n- also go through a bunch of random stuff\nBUT first Ill bring you through the idea of the game layer\n
  • - 2011 ends the social decade\n- countless social networks have were born and died in the past decade\n- we could talk, chat, post on walls, we could poke, listen to music etc\n
  • - People are bored with simply messaging or poking each other\n- we came up with the idea of the game layer\n- 2011 is the start of the gaming decade\n- Through the use of game mechanics we can add a game layer to social interaction and even to real world problems\n- So now I said a new term... game mechanics. What are game mechanics?\n
  • - Exactly that the mechanic of the game...the elements or the parts of the game that give it a challenge\n
  • - Exactly that the mechanic of the game...the elements or the parts of the game that give it a challenge\n
  • - Exactly that the mechanic of the game...the elements or the parts of the game that give it a challenge\n
  • - Exactly that the mechanic of the game...the elements or the parts of the game that give it a challenge\n
  • - Exactly that the mechanic of the game...the elements or the parts of the game that give it a challenge\n
  • - Lets go back in the day...super mario bros\nTime: each level had a tme countdown, if you got under 100 seconds the music changed, stressed\nBonus/Reward: 100 coins = 1up\nLevelling: Always a forward progression... you couldn't actually go backwards\n
  • - Lets go back in the day...super mario bros\nTime: each level had a tme countdown, if you got under 100 seconds the music changed, stressed\nBonus/Reward: 100 coins = 1up\nLevelling: Always a forward progression... you couldn't actually go backwards\n
  • - Lets go back in the day...super mario bros\nTime: each level had a tme countdown, if you got under 100 seconds the music changed, stressed\nBonus/Reward: 100 coins = 1up\nLevelling: Always a forward progression... you couldn't actually go backwards\n
  • Now lets take a look at the digital crack that is Farmville.. and how they used mechanics to get people keep coming back.\nTime: The most important part of the game\nBonus: It seems like rewards a bit too easy in FV the give out rewards just for coming back\nProgression: Unlocking of certain items. This combined with the social element \nSocial: you get a level of peer pressure to perform\n\n
  • Now lets take a look at the digital crack that is Farmville.. and how they used mechanics to get people keep coming back.\nTime: The most important part of the game\nBonus: It seems like rewards a bit too easy in FV the give out rewards just for coming back\nProgression: Unlocking of certain items. This combined with the social element \nSocial: you get a level of peer pressure to perform\n\n
  • Now lets take a look at the digital crack that is Farmville.. and how they used mechanics to get people keep coming back.\nTime: The most important part of the game\nBonus: It seems like rewards a bit too easy in FV the give out rewards just for coming back\nProgression: Unlocking of certain items. This combined with the social element \nSocial: you get a level of peer pressure to perform\n\n
  • So what about a social network that is a game? Let look at Foursquares mechanics. \nTime: You can only check in to one venue once a day\nBonus Reward: The badge system. Get rewarded for a series of mini-challenges\nLevelling: The ever elusive mayorship. Who is mayor of crema now?\n
  • So what about a social network that is a game? Let look at Foursquares mechanics. \nTime: You can only check in to one venue once a day\nBonus Reward: The badge system. Get rewarded for a series of mini-challenges\nLevelling: The ever elusive mayorship. Who is mayor of crema now?\n
  • So what about a social network that is a game? Let look at Foursquares mechanics. \nTime: You can only check in to one venue once a day\nBonus Reward: The badge system. Get rewarded for a series of mini-challenges\nLevelling: The ever elusive mayorship. Who is mayor of crema now?\n
  • so thats the game layer in games and in social but what if we pushed it further...into the real world after all life is a bit of a game.\n- lets take an example like school.\n
  • School has all the elements of the game.\nIt has...time, bonus/reward, levelling. Then why is engagement so low? The mechanics aren't be used properly.\nTime: in the test room sitting down for 30 minutes and regurgitating knowledge is intimidating\nBonus: There are bonuses but there is also punishment...and that totally outweighs any sense of bonus\nLevelling: The biggest problem.. you can fail.\nAn idea... let’s adjust the mechanics of school and make it into a game people want to play.\n
  • School has all the elements of the game.\nIt has...time, bonus/reward, levelling. Then why is engagement so low? The mechanics aren't be used properly.\nTime: in the test room sitting down for 30 minutes and regurgitating knowledge is intimidating\nBonus: There are bonuses but there is also punishment...and that totally outweighs any sense of bonus\nLevelling: The biggest problem.. you can fail.\nAn idea... let’s adjust the mechanics of school and make it into a game people want to play.\n
  • School has all the elements of the game.\nIt has...time, bonus/reward, levelling. Then why is engagement so low? The mechanics aren't be used properly.\nTime: in the test room sitting down for 30 minutes and regurgitating knowledge is intimidating\nBonus: There are bonuses but there is also punishment...and that totally outweighs any sense of bonus\nLevelling: The biggest problem.. you can fail.\nAn idea... let’s adjust the mechanics of school and make it into a game people want to play.\n
  • Report of the card of the future. Ill give u a second\nLevelling or the grade system: - remove the idea completely, instead measure progression from day 1 to grad. This allows a student to learn as they see fit. This remove the ability to fail. There is only forward progression. Progression that can be constantly rewarded.\n\nSo thats the game layer. Adding mechanics to the mundane to make it more engaging. Its going to be everything moving forward. You're seeing it everywhere. Groupon has changed purchasing behaviours with game mechanics.\n
  • Report of the card of the future. Ill give u a second\nLevelling or the grade system: - remove the idea completely, instead measure progression from day 1 to grad. This allows a student to learn as they see fit. This remove the ability to fail. There is only forward progression. Progression that can be constantly rewarded.\n\nSo thats the game layer. Adding mechanics to the mundane to make it more engaging. Its going to be everything moving forward. You're seeing it everywhere. Groupon has changed purchasing behaviours with game mechanics.\n
  • - Exactly that the mechanic of the game...the elements or the parts of the game that give it a challenge\n
  • - Exactly that the mechanic of the game...the elements or the parts of the game that give it a challenge\n
  • - Exactly that the mechanic of the game...the elements or the parts of the game that give it a challenge\n
  • - Exactly that the mechanic of the game...the elements or the parts of the game that give it a challenge\n
  • \n
  • Barry Lachapelle: Game Mechanics from SXSWi

    1. 1. SXSW Round-upApril 21, 2011
    2. 2. So what happens at SXSW?
    3. 3. SXSW themes and take-aways (1 of 3)
    4. 4. SXSW themes and take-aways (1 of 3) The Game Layer
    5. 5. The end of the social decade
    6. 6. The start of the gaming decade
    7. 7. What are game mechanics?
    8. 8. What are game mechanics? • Time Limit
    9. 9. What are game mechanics? • Time Limit • Bonus/Rewards
    10. 10. What are game mechanics? • Time Limit • Bonus/Rewards • Levelling/Progression
    11. 11. What are game mechanics? • Time Limit • Bonus/Rewards • Levelling/Progression • Points
    12. 12. What are game mechanics? • Time Limit • Bonus/Rewards • Levelling/Progression • Points • Social/Collective co-op
    13. 13. 1985 - Super Mario Bros.
    14. 14. 1985 - Super Mario Bros. Time Limit
    15. 15. 1985 - Super Mario Bros. Time Limit Bonus/Reward
    16. 16. 1985 - Super Mario Bros. Time Limit Bonus/Reward Levelling/Progression
    17. 17. 2009 - Farmville
    18. 18. 2009 - Farmville Time Limit
    19. 19. 2009 - Farmville Time Limit Bonus/Reward
    20. 20. 2009 - Farmville Time Limit Bonus/Reward Levelling/Progression
    21. 21. Foursquare
    22. 22. Foursquare Time Limit
    23. 23. Foursquare Time Limit Bonus/Reward
    24. 24. Foursquare Time Limit Bonus/Reward Levelling/Progression
    25. 25. A real world example? School.
    26. 26. School is one big game
    27. 27. School is one big game Time Limit
    28. 28. School is one big game Time Limit Bonus/Reward
    29. 29. School is one big game Time Limit Bonus/Reward Levelling/Progression
    30. 30. Brands that use game mechanics
    31. 31. Brands that use game mechanics Time Limit
    32. 32. Brands that use game mechanics Time Limit Levelling
    33. 33. Brands that use game mechanics Time Limit Levelling Rewards
    34. 34. Brands that use game mechanics Time Limit Levelling Rewards Rewards
    35. 35. Thank You...and Stay Tuned For More I’m a Creative Technologist

    ×