130307   marketing in a post-social world web
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130307   marketing in a post-social world web 130307 marketing in a post-social world web Presentation Transcript

  • Download bloggingmebloggingyou. wordpress.com/DX3 Connect edl@tribalddb.ca @edleeThursday, March 7, 2013
  • Hi!Thursday, March 7, 2013
  • A digital nativeThursday, March 7, 2013
  • A digital nativeThursday, March 7, 2013
  • @armanoThursday, March 7, 2013
  • @armanoThursday, March 7, 2013
  • THE POST SOCIAL WORLD MARCH 7, 2013 Ed Lee, Director Social Media, Tribal DDB TorontoThursday, March 7, 2013
  • Lots of “posts”Thursday, March 7, 2013
  • post modernThursday, March 7, 2013
  • @russelldaviesThursday, March 7, 2013
  • Thursday, March 7, 2013
  • post-socialThursday, March 7, 2013
  • Thursday, March 7, 2013 75%
  • @edlee #DX32013 #postsocial HOW WE GOT HERE WHAT IS POST-SOCIAL SO WHAT MEASUREMENTThursday, March 7, 2013
  • Sea ChangeThursday, March 7, 2013
  • From IgnoreThursday, March 7, 2013
  • Thursday, March 7, 2013
  • From EvadeThursday, March 7, 2013
  • To EmbraceThursday, March 7, 2013
  • From ExperimentThursday, March 7, 2013
  • To EssentialThursday, March 7, 2013
  • We are now the infrastructureThursday, March 7, 2013
  • Post-SocialThursday, March 7, 2013
  • UtilityThursday, March 7, 2013
  • People + InformationThursday, March 7, 2013
  • World’s CollideThursday, March 7, 2013
  • Great ExpectationsThursday, March 7, 2013
  • Culture > TechnologyThursday, March 7, 2013
  • So What? PLANNING EXPRESSION PROPAGATIONThursday, March 7, 2013
  • HeadachesThursday, March 7, 2013
  • Social X DesignThursday, March 7, 2013
  • Start with peopleThursday, March 7, 2013
  • Start with friendsThursday, March 7, 2013
  • Start with participationThursday, March 7, 2013
  • Reason to careThursday, March 7, 2013
  • Reason to shareThursday, March 7, 2013
  • Brands must fall in loveThursday, March 7, 2013
  • PLANNING EXPRESSION PROPAGATIONThursday, March 7, 2013
  • Be HumanThursday, March 7, 2013
  • @gapingvoid | gapingvoid.comThursday, March 7, 2013
  • Thursday, March 7, 2013
  • PLANNING EXPRESSION PROPAGATIONThursday, March 7, 2013
  • Propagation Planning: “Plan not for the people you reach, but for the people they reach” Griffin FarleyThursday, March 7, 2013
  • Inefficiency RulesThursday, March 7, 2013
  • Real TimeThursday, March 7, 2013
  • Really Real TimeThursday, March 7, 2013
  • Really Real TimeThursday, March 7, 2013
  • Creation. Production. PropagationThursday, March 7, 2013
  • SCALE Paid Media Shared Media Owned Media Media Matrix Earned Media INFLUENCEThursday, March 7, 2013
  • SCALE Paid Media Are You Shared Media Here Yet? Owned Media Media Matrix Earned Media INFLUENCEThursday, March 7, 2013
  • Let me tell you a storyThursday, March 7, 2013
  • Thursday, March 7, 2013
  • MeasurementThursday, March 7, 2013
  • MiningThursday, March 7, 2013
  • Test and learnThursday, March 7, 2013
  • Hold backThursday, March 7, 2013
  • Can you get to this?Thursday, March 7, 2013
  • Finally...Thursday, March 7, 2013
  • Be patientThursday, March 7, 2013
  • Be patientThursday, March 7, 2013
  • Never finishedThursday, March 7, 2013
  • Download bloggingmebloggingyou. wordpress.com/DX3 Connect edl@tribalddb.ca @edleeThursday, March 7, 2013
  • Thanks!Thursday, March 7, 2013