Transcript of "Diploma in Entrepreneurship and Business Management"
Unit - 1Chapter No Content What is Entrepreneurship and who is an Entrepreneur? Main characteristics and traits an Entrepreneur has or should have: 1 Motivation Risk-taking Innovation Entrepreneurial Persons 2 Entrepreneurial Communities Entrepreneurial Process Entrepreneurship and Economic Development What does the Entrepreneur do? Productivity Job Creation 3 Transfer of Technology Entrepreneurial Firms Advantages of Small & Medium Enterprises The Indian SME Sector Entrepreneurship and the Environment Societal Factors Women, as Entrepreneurs 4 Education Government Policies Economic Infrastructure and Societal Overheads Changes Taking Place
Unit - 2Chapter No Content 1 Business terms Small Scale Sector-The vibrant sector of the Indian economy Small Scale Sector significantly contributes to exports 2 What is a Small Scale Unit? Value of Plant & Machinery Concessions and Facilities Steps in planning a new Enterprise 3 Government Formalities and Procedures Proprietorship Partnership Deed 4 Company Selection of an Appropriate Form of Ownership Structure Search for Location: Reasons Selection Criteria 5 Information Sources Location/Site Selection: Common Errors Types of Finances required Sources of raising Finance 6 Institutions providing Finance Small Industries Development Bank of India (SIDBI) Some relevant schemes of SIDBI Cont…
Cont… Unit - 2Chapter No Content Institutional Network 7 Other Agencies Information related to Project Information related to Support System 8 Information related to Procedures and Formalities
Unit - 3Chapter No Content Multiple Options Industry and Service Enterprise Sub-sectors in Industry 1 Ideas for Industry Government and Industry/Service Enterprise Forms of Organisation The Million Dollar Question 2 Look at yourself Your Cup of Tea: The Clues Springboard for business ideas 3 The Bountiful Nature Existing /Expected Enterprise and Business Ideas 4 Some Important considerations 5 Ideas from the Marketplace Government Policies and Your Business 6 Keeping abreast of Policies, Economy & Your Business Information Indispensability 7 Getting Information from concerned actors: Basic guidelines Information on Business Ideas Cont…
Unit - 3 Cont…Chapter No Content Idea to Details: 8 The Compulsory Journal Pool the Information 9 Business Plan: Beyond Viability The Final Decision 10 Common Errors Idea Path 11 Idea-search: A Long Journey Mahesh and Business Ideas Kamal Gupta: Engineering Ideas 12 Pawan Ahuja: Food for thought Shyam Lakhani: Search for fresh pastures
Unit - 4Chapter No Content Introduction What is Marketing? Relevance of Marketing 1 Selling and Marketing Marketing Mix Value Chain Concept Introduction Mass Marketing What is Market Segmentation? 2 Ways of segmenting a market? What is Market Targeting? Market Positioning Introduction Why Marketing Research 3 Benefits of Marketing Research Steps in Marketing Research Information Requirements of Marketing Research Introduction What is market demand? Market Demand : a five dimensional concept 4 Uses of demand Estimates Components of demand estimate Method of estimating Current Demand Cont…
Cont… Unit - 4Chapter No Content Introduction Secondary data : Advantages & Disadvantages Approaches for collecting secondary data Primary data : advantage & disadvantage 5 Techniques for collecting primary data Factors affecting the selection of data collection method Which method should one select Approaches for collecting primary information through questionnaire Introduction What is sampling Different sampling procedure 6 Questionnaire Design A sample questionnaire Key Component of Market Survey Problem in Market Survey Introduction Deciding Product Strategy Product Life Cycle Deciding Pricing Prices 7 Channels of Distribution Developing an effective Promotion Strategy Importance of Packaging How to do Branding? Cont…
Cont… Unit - 4Chapter No Content Demand measurement Methods of estimating Future demand 8 Example Errors and Precautions Recaptulate Introduction What is Rural Marketing? 9 How it is relevant for an Entrepreneur Things need to be considered in Rural Marketing How to develop an effective Rural Marketing Mix Strategy?
Unit - 5Chapter No Content 1 ‘Entrepreneurship’ as a Career 2 Entrepreneurs’ Profile 3 Entrepreneurial Motivation 4 Making of an Entrepreneur Part 1 : Understanding Self 5 Making of an Entrepreneur Part 2 : Emotional Intelligence (EI) 6 Making of an Entrepreneur Part 3 : Team Building and Leadership 7 Making of an Entrepreneur Part 4 : Goal Setting 8 Systematic Planning 9 Overcoming Failures 10 Personal Assessment Worksheet 11 Self Rating Questionnaire (SRQ) Additional Endnotes
Unit - 6Chapter No Content Business Plan Preparation – Starting a business What is a business plan? Set your goals 1 Review your business plan Why businesses fail? How to succeed? The Do’s and Don’ts Business Plan Essentials – 2 Preparing a business plan Business plan outline 3 Formulate (and Reformulate) Business Plan Promoters, Constitution and Statutory Compliances – Promoters 4 Constitution Statutory compliances 5 Industry Analysis Cont…
Unit - 6 Cont…Chapter No Content Demand Analysis, Marketing Plan and Product Mix – Demand Analysis Need and importance Market demand – six element concept Market survey Test marketing 6 Errors & precautions Marketing Plan Current situation Opportunity and issue analysis Objectives Marketing strategy Product Mix Assessment of Technical Feasibility – 7 Need and importance Typical coverage Cost of Project and Means of Financing – 8 Cost of project Means of financing Cont…
Unit - 6 Cont…Chapter No Content Assessment of Financial Viability – Financial Forecasts Projections of performance and profitability Projected cash flow statement 9 Debt Service Coverage Ratio Break Even Point Profitability Ratios Sensitivity Analysis 10 Implementation Schedule Growth and Exit Strategy – 11 Growth strategy Exit strategy 12 Enclosures References & Recommended Readings
Unit - 7Chapter No Content You must Possess Managerial Skills You have to be an Entrepreneurial Manager 1 Distinction between Manager and Entrepreneur Your Business has Special Features Managerial Tasks Managerial Skills 2 Managerial Functions Organisational Structure Be sensitive to the Environment 3 How to be Aware of Change How to Manage Change Planning is Essential for Success The Plan Provides Focus and Directors to Your Business 4 The Plan Indicates How to Remain Competitive The Plan Insures Your Growth It Pays to Remember How and Why does Starting Crisis Occur 5 How to Avoid the Starting Crisis How and Why Cash Crisis Occurs 6 How to Avoid the Cash Crisis Two Categories of Cash Cont…
Cont… Unit - 7Chapter No Content How and Why Delegation Crisis Occurs 7 How to Avoid Delegation Crisis How and Why Leadership Crisis Occurs 8 How to Avoid the Leadership Crisis How and Why Finance Crisis Occurs 9 Sources of Finance How to Avoid Finance Crisis What is Communication Communication Process When does Miscommunication occur 10 Meta-Verbal Communication Developing Communication Skills Importance of Communication Skills 11 Ten Steps to Successful Negotiation Build a Problem Solving Attitude Recognise the Problem and its Seriousness Specify and Understand the Problem Formulate Possible Causes 12 Test the Possible Causes Develop Alternative Solutions Establish Objectives Compare
Unit - 8Chapter No Content Production Management in Small Scale Business 1 Inventory Control in Small Business What is Quality 2 Management Aspects of Quality Why Must You Manage Time Key to Time Management: Planning 3 Resolving Goal Conflicts Principles of Time Management What are Basic Values 4 Values Touch Every Aspect of Business Values are Good for Everybody Planning for Manpower 5 Personnel Selection Production Management in Small Scale Business 6 Inventory Control in Small Business Work Motivation Job Satisfaction 7 Supervision Performance Appraisal Training and Development What is Self Management 8 Self Management and Small Entrepreneur
Unit - 9Chapter No Content Pricing 1 Pricing Policies Product Types 2 Life Cycle of a Product Developing a New Design Channels of Distribution 3 Expenditure for Establishing a Distribution System Promotion 4 Advertising Selling How to Handle Competition 5 Objections and How to Handle Them Closing a Sale Dos and Donts of Selling Practical Hints for better Business Small Scale Business 6 Marketing for Small Business Marketing Rural Products in Urban Areas Effective Marketing Management Cont…
Cont… Unit - 9Chapter No Content What is Financial Management What is Financial Planning What is Financial Control Financial Functions of a Manager 7 • Manager and Routine Job Demand of a Finance Manager • Raising of Funds • Allocation of Fudns • Profit Planning The role of An Accountants The Decision Makers 8 Types of Accounting The Accountancy profession Principal Financial Statement Balance Sheet 9 Profit and Loss Account Double Entry Book-Keeping Trial Balance Cont…
Cont… Unit - 9Chapter No Content Profit and Loss Account Balance Sheet Adjustment to Trial Balance 10 Depreciation Adjustment Accruals Adjustment Repayment Adjustment A Comprehensive Example Interpretation of Financial Statements What is Liquidity Current Ratio 11 Profitability Ratio Inventory Turnover Ratio Debtors Turnover Ratio Return on Investment Ratio (ROI) Funds Flow Analysis Sources and Uses of Funds 12 Objectives of Funds Flow Statement Funds Flow Statement from the Balance Sheet Inferences Definition of Cost Technique of Classification 13 Overheads Absorption Method Standard Costing Cont…
Unit - 9Chapter No Content Pricing Methods 14 Marginal Costing Price Discrimination & Differential Selling Working Capital Assessment 15 Basis of Assessing Working Capital Estimation of Sales What is an Operating Cycle? What is Working Capital? 16 Current liabilities as Working Capital Source. Net Working Capital Fund-Based Facility How is Cash Credit Determined Loan Applications for Cash Credit and Term Loan 17 Margin of Safety Debt Service Coverage Ratio Disbursement Formalities for Cash Credit & Term Loan Primary Security Collateral Security Acceptability of Assets as Security Types of Changes 18 Pledge Hypothecation Mortgage Common Loan Documents
Unit - 10Chapter No Content The Factories Act, 1948 1 The Industrial Disputes Act, 1947 2 Wage Legislation The Indian Contract Act The Indian Negotiable Instruments Act 3 The Indian Sale of Goods Act The Indian Partnership Act Social Legislation 4 Trade & merchandise marks Act Central-Excise 5 Sales Tax The Income Tax Act Pollution Control Act Indian Boiler Act 6 Explosive License Act Drugs and Cosmetics Manufacturing License
Unit - 11Chapter No Content What is Business Ethics Business Ethics Levels Understanding Business Ethics 1 Stakeholders in business and Stakeholder Analysis Developing Specific Strategies and Tactics Case on Business Ethics Export Environment Export Procedures & Formalities 2 Export Documentation Export Promotion Councils and other Export Organisations What is Venture Capital Activities involved in Venture Capital Financing Sources of Venture Capital 3 Indian Experience Venture Capital Companies and Institutions Conclusion Answers to Questions about Venture Capital What is Franchise Major Factors influencing franchising Location of franchise 4 Advantages and Disadvantages of franchising Responsibilities of a franchisor and a franchisee Franchise Tips Cont…
Unit - 11 Cont…Chapter No Content Concept of TQM Importance of TQM for Small Entrepreneurs Benefits of TQM 5 Concept for applying TQM Improvement process in TQM TQM Implementation Issues in TQM Part I Intellectual Property Rights (IPR) Understanding Patents Science & Technology in India and IPR Patenting in India Building IPR Management in Project working 6 Amendment to Patent Law Part II What is GATT The Uruguay Round Effect of GATT on SMEs Positive Implications Cont…
Unit - 11 Cont…Chapter No Content Barriers to planning in Small Business Strategies Planning Approach Analysis Phase Action Phase 7 Environmental Analysis and Internal Analysis Distinctive Competencies and Competitive Weaknesses Mission and Strategies Posture Strategic Plan Preparation What is Information Technology Computer Technology Communication Technology 8 Applications of IT E-Commerce Advantages of IT Relevance of Information Systems for Small Entrepreneurs Cont…
Unit - 11Chapter No Content Various Types of Pollution • Water (Act 1974) • Air (1981) Powers & Function of • Pollution Boards • Central Board 9 • State Board Prevention and Control of Water Pollution Measure for Prevention & Control of Air Pollution Restriction on Use of certain Industrial Plants Environment (Protection) Act, 1986 Environment Clearances and Location of Industries Importance of Service Sector Characteristics of Services Developing a Service 10 Difference between marketing of goods and Services Marketing mix and Strategies Selling of Services
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