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Sociale media spelen een grote rol in het leven van de consument en dus ook in dat van merken. Het potentieel is enorm. De vraag is: hoe zet je dit potentieel om in concrete resultaten? Op ...

Sociale media spelen een grote rol in het leven van de consument en dus ook in dat van merken. Het potentieel is enorm. De vraag is: hoe zet je dit potentieel om in concrete resultaten? Op mondayatvakzuid vertelde Eli Lejeune ons hoe Discovery Channel daar mee om gaat.

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  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.
  • Digital Switch Over planned for 2012. 2) ITV story: ITV is to cut 600 jobs, slice £65m from its programme budget, look to sell Friends Reunited and consider off-loading Freeview business SDN 3) Virgin content sale: Virgin's total content pool is valued at £500m (includes Living & Bravo - shopping channels Bid Up & Sit Up were recently sold) UKTV stake valued by Virgin at £367.7m Spending on online ads overtook advertising on mainstream TV in the UK last year, growing 40 percent to £2.8bn and accounting for 19 percent of all advertising, according to Ofcom. Online advertising spending was dominated by paid-for search. - VOD being used by half the UK population according to ATVOD (self regulating industry body) - Freeview HD to launch 2010 - BT to invest £1.5bn in upgrading its broadband network - Canvas: project being spearheaded by BBC, ITV and BT to create an IPTV platform which allows on-demand content such as iPlayer to be watched through TV sets - Setanta Sports down to only 1 premium sports pack - Project Kangaroo (BBC, ITV and C4 shared VOD service) rejected by Competition Commission - 50% of Sky Customers now take Sky+ or Sky +HD - Sky's 17.9% stake in ITV rejected by Competition Commission and Competition Appeal Tribunal. Sky is taking this decision to the Court of Appeal.

Social Marketing Social Marketing Presentation Transcript

  • SOCIAL MARKETING ELI LEJEUNE
  • ABOUT DISCOVERY CHANNEL
    • Credible insider ECHTE VERHALEN spanning entertaining CROSSMEDIA ECHTE MENSEN how & why interactie SOCIAL LIFE LESS ORDINARY uniek CONTENT KWALITEIT broadcasting b2c b2b INNOVATIE
  • ONTWIKKELING
  •  
  •  
  •  
  •  
  •  
  •  
  • MERKWAARDEN
  • VERRUIM JE BLIK
  • SERIOUS FUN
  • DAAG JEZELF UIT, VERRAS JEZELF
  • DEEL JE PASSIES
  •  
  • WAAROM SOCIAL MEDIA?
    • Locaal karakter
    • Dialoog met de kijker
    • Feed the passion
    • Co- creation
    • Brand ambassadorship
    • Productverbetering
  • ROUTE
  • BE A MYTHBUSTER CAMPAGNE
    • Elementen:
    • Print ads
    • Radio campagne
    • On-air actiepromo’s
    • Partnership met DAG, TU Delft, Dosign
    • Engineering
    • Mechanisme:
    • Film jezelf
    • Share + Vote op competitie website
    • Resultaten:
    • 25 clips, 7.000 stemmen
    • Winnende clip bijna 600 .000 maal bekeken
    • Ratings groei (slot gemiddelde): 135%
  • STORM CHASERS CAMPAGNE
    • Elementen:
    • Print ads
    • Radio campagne
    • On-air actiepromo’s
    • Partnership met BRIGHT
    • Mechanisme:
    • Film jezelf
    • Share + Vote op competitie website
    • Resultaten:
    • 52 clips, 13.000 stemmen
    • Ratings groei (slot gemiddelde): 54%
  • GROLSCH CAMPAGNE
    • Elementen:
    • Online campagne op GeenStijl
    • On-air actiepromo’s op Discovery Channel
    • Relevante link met MythBusters en Brainiac
    • Volledige partnership
    • Mechanisme:
    • Film je eigen koeltip
    • Share + Vote op competitie website
    • Kom op Discovery Channel
  • INK CAMPAGNE
    • Elementen:
    • Gestart in juli 2008
    • Bestaande consumenten hyve
    • Plugging dmv relevante hyves
    • Partner platform: dvd & merchandise
    • Actvititeiten clips, foto’s, discussies, agenda, programma-updates
    • Kosten: € 0,-
    • + 27.000 leden
    • Ratings: 70% groei van tijdvak gemiddelde
  • DISCOVERY REAL WORLD & TWITTER
    • Elementen:
    • Comic Con 2009
    • Live contest
    • Loyale fans
    • Immens bereik
  •