Video for Business

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  • Video for Business

    1. 1. VIDEO FOR BUSINESS Using Online Video to Promote Your Business
    2. 2. Vickie Sceifers VS Productions www.VSPNetwork.tv vs@vspnetwork.tv Twitter: @editVDO LinkedIn / Facebook
    3. 3. Online Video Video Production Website Design Facebook Business Pages
    4. 4. Agenda Essentials of video Facebook Equipment Screencasting Youtube Streaming Video Video formats Skype Video Publishing your video Vlogging/Podcasting
    5. 5. ENGAGEMENT OBJECT
    6. 6. EQUIPMENT
    7. 7. KODAK ZI8 True HD (720/60fps) Widescreen - 16x9/4x3 USB flipout Charge battery Tripod jack External audio
    8. 8. Sony Webbie Flip Cam
    9. 9. HEADPHONES WIRED LAPEL MIC
    10. 10. ESSENTIALS OF VIDEO
    11. 11. AUDIO LIGHTING FRAMING EDITING
    12. 12. CAMERA AUDIO EXTERNAL MIC AUDIO
    13. 13. Busy background Not in front of window Face well lit Better lighting Tighter framing Balanced overall light Good background LIGHTING
    14. 14. Framing: Rule of Thirds
    15. 15. Framing: Rule of Thirds
    16. 16. •Shoot to NOT edit •Tripod •Pre/post roll: -PAUSE - count to 3 silently EDITING
    17. 17. SMILE
    18. 18. FLV MP4 QT (MOV) H.264 HTML5 VIDEO FORMATS
    19. 19. PUBLISHING YOUR VIDEO
    20. 20. YOUTUBE
    21. 21. www.yourwebsite.com WEBSITE
    22. 22. tubemogul TUBEMOGUL.COM
    23. 23. BLIP.TV
    24. 24. STREAMING
    25. 25. • justin.tv (thedvshow.com uses) • livestream • stickam STREAMING
    26. 26. VPYPE
    27. 27. Personal Profile Page Website is your home Free Wordpress.com blog FB is leasing Relationships with people Easily shared (virability)
    28. 28. USTREAM
    29. 29. Video Mixer - multi inputs •Camtwist (mac only) http://allocinit.com/index.php?title=CamTwist •Boinx.com USTREAM
    30. 30. editVDO SKYPE VIDEO
    31. 31. SCREENCASTING
    32. 32. •Record your screen (website) •Not HAVE to be onscreen •PPT/Keynote •Variety with video •Simple •Can still put on Youtube SCREENCASTING
    33. 33. Screenflow (Telestream) Jing Camtasia (Techsmith) SCREENCASTING
    34. 34. VLOGGING/PODCASTING
    35. 35. •Consistently get message out •Dynamic content means dynamic site •Keeps people returning •Google love VLOGGING/PODCASTING
    36. 36. Q&A
    37. 37. Online Video Video Production Website Design Facebook Business Pages www.AllAroundLoveland.com
    38. 38. Vickie Sceifers VS Productions www.VSPNetwork.tv vs@vspnetwork.tv Twitter: @editVDO LinkedIn / Facebook

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