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Video for Business Presentation Transcript

  • 1. VIDEO FOR BUSINESS Using Online Video to Promote Your Business
  • 2. Vickie Sceifers VS Productions www.VSPNetwork.tv vs@vspnetwork.tv Twitter: @editVDO LinkedIn / Facebook
  • 3. Online Video Video Production Website Design Facebook Business Pages
  • 4. Agenda Essentials of video Facebook Equipment Screencasting Youtube Streaming Video Video formats Skype Video Publishing your video Vlogging/Podcasting
  • 5. ENGAGEMENT OBJECT
  • 6. EQUIPMENT
  • 7. KODAK ZI8 True HD (720/60fps) Widescreen - 16x9/4x3 USB flipout Charge battery Tripod jack External audio
  • 8. Sony Webbie Flip Cam
  • 9. HEADPHONES WIRED LAPEL MIC
  • 10. ESSENTIALS OF VIDEO
  • 11. AUDIO LIGHTING FRAMING EDITING
  • 12. CAMERA AUDIO EXTERNAL MIC AUDIO
  • 13. Busy background Not in front of window Face well lit Better lighting Tighter framing Balanced overall light Good background LIGHTING
  • 14. Framing: Rule of Thirds
  • 15. Framing: Rule of Thirds
  • 16. •Shoot to NOT edit •Tripod •Pre/post roll: -PAUSE - count to 3 silently EDITING
  • 17. SMILE
  • 18. FLV MP4 QT (MOV) H.264 HTML5 VIDEO FORMATS
  • 19. PUBLISHING YOUR VIDEO
  • 20. YOUTUBE
  • 21. www.yourwebsite.com WEBSITE
  • 22. tubemogul TUBEMOGUL.COM
  • 23. BLIP.TV
  • 24. STREAMING
  • 25. • justin.tv (thedvshow.com uses) • livestream • stickam STREAMING
  • 26. VPYPE
  • 27. Personal Profile Page Website is your home Free Wordpress.com blog FB is leasing Relationships with people Easily shared (virability)
  • 28. USTREAM
  • 29. Video Mixer - multi inputs •Camtwist (mac only) http://allocinit.com/index.php?title=CamTwist •Boinx.com USTREAM
  • 30. editVDO SKYPE VIDEO
  • 31. SCREENCASTING
  • 32. •Record your screen (website) •Not HAVE to be onscreen •PPT/Keynote •Variety with video •Simple •Can still put on Youtube SCREENCASTING
  • 33. Screenflow (Telestream) Jing Camtasia (Techsmith) SCREENCASTING
  • 34. VLOGGING/PODCASTING
  • 35. •Consistently get message out •Dynamic content means dynamic site •Keeps people returning •Google love VLOGGING/PODCASTING
  • 36. Q&A
  • 37. Online Video Video Production Website Design Facebook Business Pages www.AllAroundLoveland.com
  • 38. Vickie Sceifers VS Productions www.VSPNetwork.tv vs@vspnetwork.tv Twitter: @editVDO LinkedIn / Facebook