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Observation stores
Observation stores
Observation stores
Observation stores
Observation stores
Observation stores
Observation stores
Observation stores
Observation stores
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Observation stores

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Transcript

  • 1. Insights and hidden opportunities
  • 2. ContentsEduardo Zorrilla Observations Insights Hidden Opportunities/ Recomendations
  • 3. ObservationsEduardo Zorrilla  I visited more than 10 clothing stores during the last week  The level of these stores were very different:  From Primark (Low Level)  To Chanel (High level)  In the middle Zara, Springfield, Berska, H&M etc
  • 4. Main ObservationEduardo Zorrilla  Despite of the customer is totally different in each store, the behaviors are very similar in all of them
  • 5. Main ObservationEduardo Zorrilla  The only one difference is the quality of the cloth and the treatment with the seller.
  • 6. InsightsEduardo Zorrilla  All the doors were open, even in the stores in the street (perhaps due to the “excelent weather” in Spain)  The sign lettering outside the store is becoming smaller and sometimes you don’t know what store is until you are in.  The sense of smell is increasingly important. The store takes care about this.  In all the stores have music that changes depending on the quantity of people inside
  • 7. InsightsEduardo Zorrilla  Depending on the hour of the day and the level of the store, the clothes are loosely placed on the shelves.  The salesperson could be a customer, the age were very similar.  The color and the light is very important to buy.  In all cases, the cash register were not located near to the door. Better in the middle of the store.
  • 8. Hidden opportunities / RecomendationsEduardo Zorrilla  More sales person are needed to cover the necessities of the customers  To buy is more than a sensation, you have to touch, feel and smell. Important to take into account this (for some stores)  The same store in a different location or with a different configuration can increase the prices a high percentage. I.e a Chinese bazaar with the philosophy of Zara could sell more than we can imagine.
  • 9. To finishEduardo Zorrilla So difficult???????

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