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International Journal of Management, IT & Engineering (ISSN: 2249-0558)...

International Journal of Management, IT & Engineering (ISSN: 2249-0558)

International Journal of Marketing And Technology (ISSN: 2249-1058)

International Journal of Physical And Social Sciences (ISSN: 2249-5894)

International Journal of Research in Social Sciences (ISSN: 2249-2496)

www.ijmra.us

Greetings from IJMRA !

We invite scholars to submit research paper, articles, case study and book review for International Journal of Management, IT & Engineering (IJMIE), International Journal of Marketing And Technology (IJMT), International Journal of Physical and Social Sciences (IJPSS) and International Journal of Research in Social Sciences (IJRSS) which aims to promote the links between engineering and management. The journal focuses on issues related to the development and implementation of new methodologies and technologies, which improve the operational objectives of an organization. These include, among others, product development, human resources management, project management, logistics, production management, e-commerce, quality management, financial planning, risk management, decision support systems, General Management, Banking, Insurance, Economics, IT, Computer Science, Cyber Security and emerging trends in allied subjects. Thus, the journal provides a forum for researchers and practitioners for the publication of innovative scholarly research, which contributes to the adoption of a new holistic managerial approach that ensures a technologically, economically, socially and ecologically acceptable deployment of new technologies in business practice.

The author can submit the soft copy of manuscript anytime in M.S. Word format after preparing the same as per our submission guidelines, at the email address- editorijmie@gmail.com

In case of any query, please feel free to contact at email addresses- infoijmra@gmail.com or info@ijmra.us

With regards,
Editor in Chief

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Ijmie vol 1-issue-3_abstract-1 Ijmie vol 1-issue-3_abstract-1 Document Transcript

  • International Journal of Management, IT & Engineering CONTENTSSr. TITLE & NAME OF THE AUTHOR (S) Page No.No. The Strategy of De-Internationalization of the SMES of the Footwear in The Area1 Metropolitana De Gudalajara. 6-7 Dr. José G. Vargas-Hernández Evaluating the Effectiveness of Educational Institutions Using Frontier Analysis.2 Dr. Vijaya Mani and Ms. Vani Haridasan 8-9 A Study on MBC Algorithm With Goodness Function.3 P. Usha Madhuri and Dr.S.P. Rajagopalan 10-11 A study on investor’s perception towards investment decision in equity market4 P.Varadharajan and Dr.P Vikkraman 12-13 Employee Retention: Love them or loose them5 Mr. Omesh Chadha 14-15 Burgeoning confronts in Indian Banking6 Ms. Ritu Wadhwa 16-17 An Efficient Centroid Selection Algorithm for K-means Clustering7 Saranya and Dr.Punithavalli 18-19 Analysis, Simulation and Comparison of Different Multiplier Algorithms8 Smiksha, Vikas Sindhu and Rajender Kumar 20-21
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Chief Patron Dr. JOSE G. VARGAS-HERNANDEZ Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento Editorial Board Dr. CRAIG E. REESE Professor, School of Business, St. Thomas University, Miami Gardens Dr. S. N. TAKALIKAR Principal, St. Johns Institute of Engineering, PALGHAR (M.S.) Dr. RAMPRATAP SINGH Professor, Bangalore Institute of International Management, KARNATAKA Dr. P. MALYADRI Principal, Government Degree College, Osmania University, TANDUR Dr. Y. LOKESWARA CHOUDARY Asst. Professor Cum, SRM B-School, SRM University, CHENNAI Prof. Dr. TEKI SURAYYA Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA Dr. T. DULABABU Principal, The Oxford College of Business Management,BANGALORE Dr. A. ARUL LAWRENCE SELVAKUMAR Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN Dr. S. D. SURYAWANSHI Lecturer, College of Engineering Pune, SHIVAJINAGAR A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 2
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Dr. S. KALIYAMOORTHY Professor & Director, Alagappa Institute of Management, KARAIKUDI Prof S. R. BADRINARAYAN Sinhgad Institute for Management & Computer Applications, PUNE Mr. GURSEL ILIPINAR ESADE Business School, Department of Marketing, SPAIN Mr. ZEESHAN AHMED Software Research Eng, Department of Bioinformatics, GERMANY Mr. SANJAY ASATI Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.) Mr. G. Y. KUDALE N.M.D. College of Management and Research, GONDIA(M.S.) Editorial Advisory Board Dr.MANJIT DAS Assitant Professor, Deptt. of Economics, M.C.College, ASSAM Dr. ROLI PRADHAN Maulana Azad National Institute of Technology, BHOPAL Dr. N. KAVITHA Assistant Professor, Department of Management, Mekelle University, ETHIOPIA Prof C. M. MARAN Assistant Professor (Senior), VIT Business School, TAMIL NADU DR. RAJIV KHOSLA Associate Professor and Head, Chandigarh Business School, MOHALI A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 3
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Dr. S. K. SINGH Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR Dr. (Mrs.) MANISHA N. PALIWAL Associate Professor, Sinhgad Institute of Management, PUNE DR. (Mrs.) ARCHANA ARJUN GHATULE Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA DR. NEELAM RANI DHANDA Associate Professor, Department of Commerce, kuk, HARYANA Dr. FARAH NAAZ GAURI Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD Prof. Dr. BADAR ALAM IQBAL Associate Professor, Department of Commerce,Aligarh Muslim University, UP Associate Editors Dr. SANJAY J. BHAYANI Associate Professor ,Department of Business Management,RAJKOT (INDIA) MOID UDDIN AHMAD Assistant Professor, Jaipuria Institute of Management, NOIDA Dr. SUNEEL ARORA Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI Mr. P. PRABHU Assistant Professor, Alagappa University, KARAIKUDI Mr. MANISH KUMAR Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN Mrs. BABITA VERMA Assistant Professor ,Bhilai Institute Of Technology, INDORE A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 4
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Ms. MONIKA BHATNAGAR Assistant Professor, Technocrat Institute of Technology, BHOPAL Ms. SUPRIYA RAHEJA Assistant Professor, CSE Department of ITM University, GURGAON Reviewers Dr. B. CHANDRA MOHAN PATNAIK Associate Professor, KSOM, KIIT University, BHUBANESWAR Dr. P. S. NAGARAJAN Assistant Professor, Alagappa Institute of Management, KARAIKUDI Mr. K. V. L. N. ACHARYULU Faculty, Dept. of Mathematics, Bapatla Engineering College, Bapatla, AP Ms. MEENAKSHI AZAD Assistant Professor, Master of Business Administration, GREATER NOIDA Dr. MOHD NAZRI ISMAIL Senior Lecturer, University of Kuala Lumpur (UniKL), MALAYSIA Dr. O. P. RISHI Associate Professor, CSE , Central University of RAJASTHAN Ms. SWARANJEET ARORA ASSISTANT PROFESSOR , PIMR, INDORE Mr. RUPA.Ch Associate Professor, CSE Department, VVIT, NAMBUR, ANDHRA PRADESH Dr. S. RAJARAM Assistant Professor, Kalasalingam University, Virudhunagar District, TAMIL NADU Dr. A. JUSTIN DIRAVIAM Assistant Professor, CSE, Sardar Raja College of Engineering, TAMIL NADU Ms. SUPRIYA RAHEJA Assistant Professor, CSE Department, ITM University, GURGAON A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 5
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Title THE STRATEGY OF DE-INTERNATIONALIZATION OF THE SMES OF THE FOOTWEAR IN THE AREA METROPOLITANA DE GUADALAJARA Author(s) Dr. Jose G. Vargas-Hernández Masters degree in business and economic studies, University Center for economic and Magerial Sciences University of Guadalajara A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 6
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Abstract: The aim of this paper is to analyze the exogenous and endogenous factors that determine the strategy of de-internationalization of SMEs in the sector of the footwear in the Metropolitan Zone of Guadalajara (ZMG). The proposed model explains the adoption of the strategy of de- internationalization from studies of comparative cases of SMEs in the footwear sector of the ZMG. In-depth interviews were applied to managers and staff involved during the time that the company was exporting. Analysis points out that lack of strategic planning and the instability in the foreign currency exchange rate are major factors that determine the strategy of de- internationalization in SMEs in the ZMG. Also, it is evident that the strategic imbalance during the de-internationalization strategy is not considered as a failure, but rather as an opportunity to redirect it and thus grow in the local market. Key words: De-internationalization, strategy, exogenous and endogenous factors, SMEs. JEL: M21, L25 A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 7
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Title Evaluating the Effectiveness of Educational Institutions Using Frontier Analysis Author(s) Dr. Vijaya Mani Ms. Vani Haridasan Professor, Assistant Professor, SSN School of Management and SSN School of Management and Computer Applications Computer Applications SSN College of Engineering, SSN College of Engineering, Kalavakkam, Old Mahabalipuram Kalavakkam, Old Mahabalipuram Road Road Tamil Nadu Tamil Nadu A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 8
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Abstract: The higher education system has been experimenting with management approaches to deal with challenges arising from both internal as well as external factors. In this context, it is absolutely essential to assess the quality of education offered by an educational institution with specific reference to the reliability of how and when the learning takes place. There are lots of quantitative techniques available and some work in this area has been already done. But there is a dearth of literature focusing on the relative efficiency. One advanced operations research technique which evaluates the relative efficiency is the Frontier Analysis or Data Envelopment Analysis (DEA). This paper attempts to use Frontier Analysis to assess the effectiveness of educational institutions, specifically a set of selected institutions offering engineering education in Tamil Nadu, India. The research has identified a set of input and output parameters for each institution, from which the efficient frontiers (DMUs) are determined. The relative efficiency of the institutions are measured with respect to the efficient frontier and then analyzed. Detailed recommendations are set forth, for appropriate interventions to address the specific gaps identified through the gaps analysis. The analysis further provides useful information and opens up new avenues for future research. Keywords: Data Envelopment Analysis, Effectiveness, Education, Relative efficiency, Frontier Analysis, DMU A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 9
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Title A STUDY ON MBC ALGORITHM WITH GOODNESS FUNCTION Author(s) P. Usha Madhuri Dr.S.P. Rajagopalan Research Scholar, Emeritus Professor, Dr.M.G.R University, Dr.M.G.R University, Chennai, India Chennai, India A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 10
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Abstract: In Data Mining, clustering is one of the efficient techniques used to extract useful information from large quantities of data. A cluster is a collection of data objects relatively similar to one another in some respect and relatively dissimilar to the objects in other clusters. Clustering analysis is an important technique in data mining. It is a process of grouping a set of physical or abstract objects into classes of similar objects. Clustering can be viewed as unsupervised classification. Matrix Based Clustering (MBC) is a hierarchical clustering method with a goodness function based on notions of bond and inner bond that in turn involve direct and indirect link measures. MBC employs an operation close to matrix multiplication, but with a little modification. The matrix base is thought helpful for calculations on advanced parallel machinery. The goal is to achieve good clustering performance relative to other clustering methods. Real data is tested on MBC to provide useful classification information. Matrix Based Clustering algorithm (MBC) measures the “bond" of two clusters based on a goodness function which is computed via matrix manipulation that utilizes not only direct links but also indirect links between two clusters. The effectiveness of MBC is demonstrated with several data sets that contain points in 2D space, a couple of which cannot be captured by other methods such as OPTICS, CHAMELEON, or Matlab Fuzzy Clustering. A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 11
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Title A study on investor’s perception towards investment decision in equity market Author(s) P.Varadharajan Dr.P Vikkraman Assistant Professor, Director(I/C), PSG Institute of Management, Anna University, Coimbatore, Tamilnadu Coimbatore, Tamilnadu A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 12
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Abstract: The main focus of this research paper is to identify the investors’ perceptions towards investment decision in equity market. The sample size for the study was 50 investors in Coimbatore and studied their attitude towards selection of stock, company, risk, equity portfolio, financial affairs and their expected return. Frequency analysis and various statistical tools were used to describe the variables. Suggestions given in the end will help the investors to sort out the errors committed by them in making investment decisions. Key words: Investment, stock, risk, portfolio, financial affairs & investment decision. A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 13
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Title Employee Retention: Love them or loose them Author(s) Mr. Omesh Chadha Research Scholar (Ph.D. Programme), Singhania University, Rajasthan A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 14
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Abstract: “Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you cant miss.” Employee retention has become a major concern for organizations of any nature. Employee attrition is a costly dilemma for all organizations. In one of the survey it was found that 90% of those firms surveyed said it was more difficult to retain talented individuals than it was several years before. Therefore, it is imperative that organizations and managers recognize that retention must be a continuing HR emphasis and a significant responsibility for all supervisors and managers. Employee retention involves taking measures to encourage employees to remain in the organization for a longer tenure. The corporate world today is facing a lot of problems in retaining competent and able employees in the organization. It is very essential to recruit knowledgeable people in the organization and it is still more important to retain them. Job mobility is increasing at a rapid pace and so recruiting competent people is also becoming difficult, especially in India .Organizations these days create an enabling culture to help employees retain in the organization and also to protect the existing skilled manpower, since there is no dearth of opportunities for a talented person. The main objective of this paper was to find the reasons of employee turnover in the organizations and another objective of the research was to study the strategies to be employed, which should be adopted by the organizations to retain their employees. Key Words: Employee, Retention, Organizations. A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 15
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Title Burgeoning confronts in Indian Banking Author(s) Ms. Ritu Wadhwa Assistant Professor – Finance Jaipuria Institute of Management Noida A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 16
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ ABSTRACT: The contemporary economic circumstances present numerous prospects and confronts to the existing banks. It is up to the banks to influence the opportunities to meet up the challenges to the best of their abilities. Banking Industry has observed a lot of chaos owing to the global financial crisis. The Reserve Bank of India (RBI), Ministry of Finance and other regulatory authorities has made various remarkable efforts to get better regulation in the sector. Many of large banks operating in the market have exploited the changed regulations (viz., change in CRR and interest rate) to give better choices to prospective customers. Acceptance of fresh practices to accommodate to the challenging economy situation has enabled the banks to meet up the varying customer necessities. As compare to other regional banks, over the last few years, Indian banks have achieved favorably on growth, asset quality and profitability. This paper would throw light on latest development in area of banking with emphasis on confronts or challenges faced by Indian banking industry. Key Words: International financial reporting standards, financial inclusion. A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 17
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Title An Efficient Centroid Selection Algorithm for K-means Clustering Author(s) Saranya Dr.Punithavalli Research Scholar Dean, School of Computer Studies Bharathiyar University, Dr SNS College of Arts & Science, Coimbatore, India Coimbatore, India . A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 18
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Abstract: This paper, we proposes an algorithm for performing data partitioning along the data axis with the highest variance to improve the accuracy. The data partitioning tries to divide data space into small cells or clusters where inter cluster distance are large and intra cluster distance are small as possible. Cells are partitioned one at a time until the number of cells equals to the predefined number of clusters, K. The centers of the K cells become the initial cluster centers for K-means. The experimental results shows that the proposed algorithm will be more effective and efficient converge to better clustering results than the existing clustering. Keyword: Data clustering, k-means algorithm, Data partitioning. A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 19
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Title Analysis, Simulation and Comparison of Different Multiplier Algorithms Authors Smiksha Vikas Sindhu Rajender Kumar M.Tech Student, ECE, UIET A.P. ECE, UIET A.P, SES, BPSMV Rohtak, India Rohtak, India Sonipat, India A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 20
  • August IJMIE Volume 1, Issue 3 ISSN: 2249-05582011 __________________________________________________________ Abstract: High performance systems such as microprocessors, digital signal processors, filters, ALU etc. which is need of hour now days requires a lot of components. One of main component of these high performance systems is multiplier. Most of the DSP computations involve the use of multiply-accumulate operations, and therefore the design of fast and efficient multipliers is imperative. However, area and speed are usually conflicting constraints so that improving speed results mostly in larger areas. This paper investigates analysis of different multiplier for speed, area and memory usage. we try to present an efficient multiplier is produce fast, accurate and require minimum area. In this paper we will first study three different types of multipliers: array multiplier, radix-2 and radix-4 modified booth multiplier algorithm. Then we compared the working of different multipliers by comparing the memory usage, speed and area by each of them. The result of this paper helps us to choose a better option to choose a better multiplier out of three multipliers in fabricating different systems. Keywords: Multiplier, speed, area, DSP, System. A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrichs Periodicals Directory ©, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 21