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Digital creativity

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Talk - Francisco Melo - Industry Sessions #4 - Digital Creativity - Powered By EDIT.

Talk - Francisco Melo - Industry Sessions #4 - Digital Creativity - Powered By EDIT.

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  • 1. LET’S COOK GREAT IDEAS Francisco Melo Digital Art Director Nossa™ ! franciscomelo.net
  • 2. DE ONDE! VÊM AS IDEIAS?
  • 3. A experiência! gera criatividade
  • 4. A IMPORTÂNCIA! DE SER “GEEK”
  • 5. Ingredientes IDEIA DIGITAL TECNOLOGIA! video, jogos, apps, site, second screen, localização, multi-screen. ARTE! belo em todo o lado SOCIAL! redes sociais sentimento que nos leva a partilhá-la Beleza / emocional / humor…
  • 6. Agências pressão do prazo ideia “obrigatoriamente” viral recursos “ILIMITADOS” ! Influência do Cliente Pessoais relaxamento no prazo ideia satisfação própria recursos próprios o poder do networking Liberdade Criativa VS
  • 7. Bet-sat! social fun
  • 8. Bet-sat! social fun
  • 9. Bet-sat! social fun
  • 10. Sommersby 2 milhões de litros! Agradecimento
  • 11. Sommersby 2 milhões de litros! Agradecimento
  • 12. Toyota “try my hybrid”! real social experience
  • 13. Glitché app! visual app by Vladimir Shreyder Glitché app!
  • 14. OBRIGADO Francisco Melo Digital Art Director Nossa™ ! franciscomelo.net

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