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WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
WatermelonExpress
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WatermelonExpress

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Imagination, Room 249 …

Imagination, Room 249
Group 8
1:45-2:45 p.m.

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  • 1. Education Innovation Summit<br />April 2010<br />info@watermelonexpress.com<br />646.673.1883<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 2. Watermelon Express (‘WMX’)…<br />…deliverstest prep and K-12 learning content on multiple platforms – smart phone (iPhone and Android), iPad, desktop and web through convenient, social and analytical applications.<br />2<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 3. Watermelon Express …<br /><ul><li>was launched in Jan 2009 and grew from 1 to 66 iPhone apps within 8 months.
  • 4. acquired 38,000+ paid customers with in first year of operations
  • 5. has acquired content licenses from six publishers covering 8 standardized tests targeting 4 million potential customers
  • 6. is the only test prep solution that provides apps that work and sync across iPhone, iPad, desktop and web</li></ul>3<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 7. Reviews and accolades<br />Students Love WMX<br />Apple Loves WMX<br /><ul><li>All apps rated 4+/5 by users
  • 8. Six apps amongst top 100 grossing educational apps on Appstore
  • 9. Apple featured five apps as a “must-buy” for students on iTunes and Apple.com</li></ul>4<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 10. GRE and LSAT Connect placed among the top 20 grossing educational apps as of Mar 12, 2010<br />5<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 11. Watermelon Express apps are:<br />CONVENIENT<br />Web<br />Mobile<br />all devices remain in sync…<br />…work in offline and online mode.<br />A Truly Anytime-Anywhere Solution<br />Desktop<br />Tablet<br />6<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 12. Watermelon Express apps are:<br />SOCIAL<br />Compete with friends/peers by comparing scores real time<br />Create peer groups<br /><ul><li>School
  • 13. District
  • 14. Across states/countries</li></ul>80%<br />60%<br />95%<br />Different set of problems<br />Compare your score within the peer group<br />78%<br />40%<br />90%<br />100%<br />80%<br />73%<br />7<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 15. Watermelon Express apps are:<br />SOCIAL<br />Collaborate and study together by creating offline study events<br />Student Event<br />GRE Verbal Practice Session<br />Date: Mar 21st 2010<br />Venue: Starbucks (800 State St.)<br />Time: 7pm<br />Contact: @gre_student_25<br />8<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 16. Watermelon Express apps are:<br />ANALYTICAL<br />Graphical Progress Tracking<br />De-averaging section scores<br />Trend Analysis<br />9<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 17. Business model<br />1<br />WMX Delivers test pre apps<br />WMX Acquires Content<br />2<br />WMX licenses content from various publishers…<br />… and ports it to WMX content marketplace.<br />Students buy a-la-carte content from various publishers…<br />…aggregate it in one consistent user interface …<br />… study and compete with friends and peers …<br />… receive data driven feedback…<br />…and access all this from any device, any time, anywhere.<br />10<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 18. WMX market extensions<br />Potential Platform Licensing Opportunities<br />Educational<br />Publishers<br />Test Prep Companies<br />Universities<br />& Schools<br />Vocational Training<br />Continuing Education<br />Professional Training<br />11<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 19. A $14 billion+ market<br />Number of Annual Enrollments in United States<br />(‘000)<br />CFA<br />CPA<br />Bar<br />NCPLEX<br />Series-7<br />GREGMATLSAT<br />MCAT<br />PCATDATOAT<br />SAT<br />PSAT<br />ACT<br />ACTAP<br />K-12<br />K-12<br />Undergraduate<br />Graduate<br />Professional<br />Total<br />Total spend in 2008 = $14 billion<br />Source: National Center of Education Statistics, Council of graduate schools, College Board, Ibox Statistics 2009<br />12<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 20. 2009 performance<br />2009 PRODUCT PORTFOLIO<br />2009 Year End WMX Market Share on iPhone<br /><ul><li> 55% in LSAT
  • 21. 28% in GMAT
  • 22. 11% in GRE
  • 23. 3% in SAT</li></ul>**Content licensed from third party publishers<br />13<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 24. Management Team<br />Ashish Rangnekar<br />5 years of Corporate Strategy experience at a Fortune 500 company<br />2 years of teaching experience as an adjunct lecturer at CUNYGrants committee member, New York Venture Philanthropy Fund in 2008<br />MBA (Booth, Class of 2011), MS (Applied Math, CUNY), B.Tech (IIT Bombay)<br />CEO<br />&<br />Co-Founder<br />Ujjwal Gupta<br />Over 5 years of experience with technology and education related start-ups<br />Founded India’s first nano-tech consulting firm in 2002 (Monad Nanotech)<br />Received multiple research awards and has co-authored ten scientific publications <br />PhD (Chemistry, Penn State University), M.Sc & B.Sc(Chemistry, IIT Bombay)<br />COO<br />&<br />Co-Founder<br />Harry Jais (Web)- Founder and CEO of MedmaInformatix Pvt. Ltd.<br />10+ years of experience in managing web technology projects for more than 20 international clients KhurramSamad (Mobile)- Founder and CEO of Geniteam Pvt. Ltd<br />5+ years of experience in mobile app development for various international clients including Motorola<br />Technology<br />Strategic Advisor<br />Neal Goff<br />25+ years of experience leading publishing companies including Prentice Hall Direct, Weekly Reader Publishing Group and BMG Direct.<br />Vice President, Board of Directors at Association of Educational Publishers<br />Finance/<br /> Biz Dev<br />Saurabh Sharma<br />4 years of experience in M&A as an investment banker with Lehman Brothers and Barclays Capital<br />MBA (Booth, Class of 2010), MS (Computer Science, Cornell) <br />14<br />+ 6 additional full time developers.<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />
  • 25. www.watermelonexpress.com<br />info@watermelonexpress.com<br />@wmexpress<br />Copyright © 2010 Watermelon Express Inc. All rights reserved.<br />

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