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  • Having huge negative impacts on our children, US competitiveness and even our sanity at home.
  • The problem was….
  • Just existing clients alone account for 350,000 online students. Go to market slide, talk competitive analysis here too.
  • Pre-Enrollment (I would like these to animate one at a time so that I can describe them as they come up)UnqualifiedCompetitionChanging PrioritiesFamily ResponsibilitiesRegulatory RestrictionsFinancial AidI think showing leaky bucket might be best analogy. Could start with a flow of water (all potential students) towards bucket and things like qualifications, federal recruiting regulations, income, competition, needed remedial studies, etc. divert the water so that only 5% of students actually make it into bucket (qualified interested student bucket). How do we maximize value of this bucket?Could even show leaks from this bucket include all the things that stand in students way of completing courses and graduating (to complete leaky bucket metaphor)
  • School competition--
  • 10000=# hours playing video games by graduation which is equal to #of hours spent in shcholll from 5th -12 grades with perfect attendance.
  • We can’t keep doing what we have been in school– doesn’t work!Extrinsic Vs Intrinsic– Work story Need varied individual strategies– as you will see from the responses student’s are motivated by a variety of factors and we need to use all of them to have best chance in getting students to complete courses and graduate.
  • Gamily School probably doesn’t work here.Increase Frequency of Target Behaviors!Configure, Focus on Your Problems These behaviors can be configured based on your needs. Academic, career planning, prepping for a course. You decide the behaviors you want, uBoost will increase these behaviors. Early warning is too late and too expensive, by itself.  Use uBoost to reduce the number of students who even need early warning. Tell me your biggest challenge in retention. Highlight of features - cool look, social networking, branding, full-featured.
  • Need better visual or remove slide
  • Speaker– Pick behaviors that lead to desired outcomesSimply tracking behavior and share in some way with person’s relevant group with create desired Normative Influence (match the expectations attitudes, and behaviors of a person’s team, group, family or class.)Social comparison effect is strengthened when it allows people to compare with similar others (age, ability, ethnicity, or other key attributes).Humans have natural drive to cooperate and compete
  • Need WhereEmail, widget, text, Facebook, website, mobile
  • Then Map student desires of ….. To a feature set that includes… and looks like this…Talk about competition here– no redemption, fullfillment, first mover, multi year contracts
  • Will only require 1-2 lines of code to incorporate in your site. Will be configurable to be persistent across the top, bottom, or vertically along the right of browser window.
  • NO. The market for online self-paced e-learning products is 18 B growing to 24B by 2015.
  • UBoost is cash flow positive our licensing model is supplemented by selling currency to our clients that they award to their students redeemable for thousands of rewards and uBoost.
  • I’m making on average $40 per student– you do the math– very profitable business model– I’m making money and on the verge of making a lot more!! Revenue model, pricing, profit per point.Our multi-year national accounts, inefficient education distribution, and large existing prepaid point balance create a real stickiness to our product and barriers to entry for our competitors like bunch ball and big door.
  • Key TakeawaysFeedback LoopAutomatedFrequentPositiveROILow costBreakeven < 1% RetentionEnhance Retention InitiativesStudent ExperienceIncrease ConnectionsBrandingExtend into AlumniEarly Warning is too Late
  • How can we bring this level of engagement and emotion to students’ academic experience.
  • Cash flow positive, energized proven entrepreneur and national clients serving a huge market. please contact me to learn more!

Uboost Presentation Transcript

  • 1.
  • 2.
  • 3. *99% of Students Agree
  • 4. Automate recognition
    It drives all human behavior
  • 5.
  • 6. Pre-Enrollment Losses
    Potential Applicants
    Enrolled Students
  • 7. EnrolledStudents
    Bad Habits
    Early Warning System
    Adding the uBoost platform
    Drop outs
  • 8. Jane McGonigal
    TED 2010
  • 9. W.O.W.
    10,000 Hours
    5.9 billion years
    Jane McGonigal
    TED 2010
  • 10. Couldn’t you just give out gold stars like the other teachers, Miss Price?
  • 11. -WHO
  • 12. WHO
  • 13.
  • 14. WHAT
    Target Behaviors
  • 15. Milestone Recognition
  • 16. WHERE
  • 17. HOW
    Student Desires Mapped to uBoost Features
  • 18. WHEN
  • 19. eLearning market
  • 20. students in online classes
  • 21.
  • 22.
  • 23.
  • 24. 2013
    uBoost students
  • 25.
  • 26. Key Takeaways
    Cash Flow +
    Feedback Loops
    • Increase attendance
    • 27. Time on task
    • 28. Independent study
    • 29. Recurring revenue
    • 30. Capital efficient
    • 31. Proven model
    • 32. Automated
    • 33. Frequent
    • 34. Relevant, social
  • Jane McGonigal
    TED 2010
  • 35. Jbower@uBoost.com
    Thank You!