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Imagination, Room 249 …

Imagination, Room 249
Group 2
9:45-10:45 a.m.

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  • http://sodaspeaks.ning.com/page/digital-marketing-outlook
  • Transcript

    • 1. the participation engine
      A Private Company since 2005, with funding from Adobe Systems and Granite Ventures.
    • 2. 120 Million
      people around the world are accruing points, leveling up, and earning rewards.
      ?
      (And they’ll go out of their way to stick with the vendor where they have the most points and status.)
      2
    • 3. 3
      The world’s biggest coffee chain
      is rewarding users with virtual points and virtual badges for visiting their retail stores.
    • 4. 80 Million
      People will earn virtual points, level up, decorate a virtual space, and earn achievements this month. On virtual farms.
      ?
      (That’s the entire population of New York City. Times 10.)
      4
    • 5. What’s Their Secret?
      5
      ?
      Gamification
    • 6. 6
      ga∙mi∙fi∙ca∙tion[gay-muh-fi-kay-shuhn]
      integrating game dynamics into your site, service, community, content or campaign, in order to drive participation.
    • 7. Any Kind of Participation
      7
    • 8. Participation
      Engages students with their material and their learning community.
      Acquisition
      Retention
      Referral
      Revenue
      8
    • 9. Gamification drivesparticipation.
      Participation driveseducation.
      9
    • 10. Gamification Works
      10
    • 11. FARMVILLE
      GAME DYNAMICS EXAMPLE
      11
    • 12. 12
      Virtual Points
      Level
      Up
      Virtual Farm
      Avatar
    • 13. 13
      Challenges
    • 14. 14
      80 Million
      Monthly Users
      > $100M
      Estimated Revenues
      20%
      Of Facebook’s users play Farmville
      220 Million
      Virtual Valentines sent in 18 hours
      (Hallmark sells 200M e-cards in the whole Valentine’s season)
    • 15. Gamification Satisfies Human Desires
      15
    • 16. Gamification Satisfies Human Desires
      16
    • 17. Nitro Components
      17
    • 18. 18
      Customers
    • 19. 19
      55%
      Increase in Participation on a social network.
      20%
      Increase in Time on Site on a community site.
      400%
      Increase in Page Views on a portal site.
      *portions of the site that were Nitro-fied
    • 20. 20
      Heavy Users (%)
      5x
      Increase in the number of heavy users on a portal site
      Community Members
      (thousands)
      19%
      Increase in the members of a brand community site in 6 weeks.
    • 21. Gamification drivesparticipation.
      Gamification drives education.
      Participation driveseducation.
      21
    • 22. the participation engine
      A Private Company since 2005, with funding from Adobe Systems and Granite Ventures.

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