the participation engine<br />A Private Company since 2005, with funding from Adobe Systems and Granite Ventures.<br />
120 Million<br />people around the world are accruing points, leveling up, and earning rewards.<br />?<br />(And they’ll g...
3<br />The world’s biggest coffee chain<br />is rewarding users with virtual points and virtual badges for visiting their ...
80 Million<br />People will earn virtual points, level up, decorate a virtual space, and earn achievements this month. On ...
What’s Their Secret?<br />5<br />?<br />Gamification<br />
6<br />ga∙mi∙fi∙ca∙tion[gay-muh-fi-kay-shuhn]<br />integrating game dynamics into your site, service, community, content o...
Any Kind of Participation<br />7<br />
Participation<br />Engages students with their material and their learning community. <br />Acquisition<br />Retention<br ...
Gamification drivesparticipation.<br />Participation driveseducation. <br />9<br />
Gamification Works<br />10<br />
FARMVILLE<br />GAME DYNAMICS EXAMPLE<br />11<br />
12<br />Virtual Points<br />Level<br />Up<br />Virtual Farm<br />Avatar<br />
13<br />Challenges<br />
14<br />80 Million<br />Monthly Users<br />> $100M<br />Estimated Revenues<br />20%<br />Of Facebook’s users play Farmvill...
Gamification Satisfies Human Desires<br />15<br />
Gamification Satisfies Human Desires<br />16<br />
Nitro Components<br />17<br />
18<br />Customers<br />
19<br />55%<br />Increase in Participation on a social network.<br />20%<br />Increase in Time on Site on a community site...
20<br />Heavy Users (%)<br />5x<br />Increase in the number of heavy users on a portal site<br />Community Members<br />(t...
Gamification drivesparticipation.<br />Gamification drives education.<br />Participation driveseducation. <br />21<br />
the participation engine<br />A Private Company since 2005, with funding from Adobe Systems and Granite Ventures.<br />
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  • Bunchball

    1. 1. the participation engine<br />A Private Company since 2005, with funding from Adobe Systems and Granite Ventures.<br />
    2. 2. 120 Million<br />people around the world are accruing points, leveling up, and earning rewards.<br />?<br />(And they’ll go out of their way to stick with the vendor where they have the most points and status.)<br />2<br />
    3. 3. 3<br />The world’s biggest coffee chain<br />is rewarding users with virtual points and virtual badges for visiting their retail stores.<br />
    4. 4. 80 Million<br />People will earn virtual points, level up, decorate a virtual space, and earn achievements this month. On virtual farms.<br />?<br />(That’s the entire population of New York City. Times 10.)<br />4<br />
    5. 5. What’s Their Secret?<br />5<br />?<br />Gamification<br />
    6. 6. 6<br />ga∙mi∙fi∙ca∙tion[gay-muh-fi-kay-shuhn]<br />integrating game dynamics into your site, service, community, content or campaign, in order to drive participation.<br />
    7. 7. Any Kind of Participation<br />7<br />
    8. 8. Participation<br />Engages students with their material and their learning community. <br />Acquisition<br />Retention<br />Referral<br />Revenue<br />8<br />
    9. 9. Gamification drivesparticipation.<br />Participation driveseducation. <br />9<br />
    10. 10. Gamification Works<br />10<br />
    11. 11. FARMVILLE<br />GAME DYNAMICS EXAMPLE<br />11<br />
    12. 12. 12<br />Virtual Points<br />Level<br />Up<br />Virtual Farm<br />Avatar<br />
    13. 13. 13<br />Challenges<br />
    14. 14. 14<br />80 Million<br />Monthly Users<br />> $100M<br />Estimated Revenues<br />20%<br />Of Facebook’s users play Farmville<br />220 Million<br />Virtual Valentines sent in 18 hours<br />(Hallmark sells 200M e-cards in the whole Valentine’s season)<br />
    15. 15. Gamification Satisfies Human Desires<br />15<br />
    16. 16. Gamification Satisfies Human Desires<br />16<br />
    17. 17. Nitro Components<br />17<br />
    18. 18. 18<br />Customers<br />
    19. 19. 19<br />55%<br />Increase in Participation on a social network.<br />20%<br />Increase in Time on Site on a community site.<br />400%<br />Increase in Page Views on a portal site.<br />*portions of the site that were Nitro-fied<br />
    20. 20. 20<br />Heavy Users (%)<br />5x<br />Increase in the number of heavy users on a portal site<br />Community Members<br />(thousands)<br />19%<br />Increase in the members of a brand community site in 6 weeks.<br />
    21. 21. Gamification drivesparticipation.<br />Gamification drives education.<br />Participation driveseducation. <br />21<br />
    22. 22. the participation engine<br />A Private Company since 2005, with funding from Adobe Systems and Granite Ventures.<br />

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