Digital Design and Media Day Presentation


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Opportunities in the digital and sound design sectors, Edinburgh-Stanford Link, 2006 at the Digital Design and Medial Day, School of Architecture, Culture and Enviornment at the University of Edinburgh, Edinburgh, Scotland.

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Digital Design and Media Day Presentation

  1. 1. Industry Overview Michael Clouser Ph.D. Candidate, UoE, Entrepreneurship and Innovation –and - Associate, Edinburgh-Stanford Link Sound and Digital Design Industry Day 01 August 2006 [email_address]
  2. 2. About <ul><li>Industry Day </li></ul><ul><ul><li>Industry speakers and interaction at the student-business interface </li></ul></ul><ul><li>The Edinburgh-Stanford Link </li></ul><ul><ul><li>Research collaboration </li></ul></ul><ul><ul><li>Creating entrepreneurial culture </li></ul></ul><ul><li>Me </li></ul><ul><ul><li>Experience </li></ul></ul><ul><ul><li>Education </li></ul></ul>
  3. 3. Why “Creative Industries” are Important <ul><li>Richard Florida: </li></ul><ul><li>-Creativity is what really matters and is what lies behind the knowledge economy </li></ul><ul><li>-Creative expression leads to quality of life not as easily quantified by monetary measures </li></ul><ul><li>-Increasingly borderless </li></ul><ul><li>-Growing internationally </li></ul><ul><li>-Creative class is migratory and transient </li></ul><ul><li>-Forms competitive advantage for a nation </li></ul><ul><li>Recognized by Scottish Enterprise: Opportunity for Scottish economy to leverage </li></ul>
  4. 4. Segments <ul><li>Creative Industries Segmentation: </li></ul><ul><li>*Games </li></ul><ul><li>*Animation </li></ul><ul><li>*Film </li></ul><ul><li>*Television </li></ul><ul><li>*Music </li></ul><ul><li>*Literature and publishing </li></ul><ul><li>*Architecture </li></ul><ul><li>*Advertising </li></ul><ul><li>*Arts and cultural business </li></ul><ul><li>(Scottish enterprise) </li></ul><ul><li>+ Web and podcasting </li></ul>
  5. 5. Figures <ul><li>In Scotland, the Creative Industries: </li></ul><ul><li>-employs over 100,000 people </li></ul><ul><li>-contributes over £5 billion a year to the economy </li></ul><ul><li>-is growing at a 10-20% annual rate </li></ul><ul><li>(Scottish enterprise) </li></ul>
  6. 6. Games (Scotland) <ul><li>Employs over 500 people </li></ul><ul><li>Over £20 million </li></ul><ul><li>Companies include Visual Science, Real Time Worlds, Denki, Outerlight and Rockstar North, amongst others </li></ul><ul><li>Titles include Grand Theft Auto, Lemmings, Denki Blocks, State of Emergency and Harry Potter </li></ul>
  7. 7. Animation <ul><li>20% growth rate! </li></ul><ul><li>-companies include Red-Kite Animations (Edinburgh), Sylvain Chomet’s Studio Django, Ink Animations, Hungry Boy Productions, Mallard Media </li></ul><ul><li>-Recent startups including Dunedin Arts , founded by three students of the DDM MSc last year, located in Alison House and part of the EPIS programme </li></ul><ul><li> </li></ul>
  8. 8. Television and Film <ul><li>Scotland has reputation for world class drama, comedy and documentary productions </li></ul><ul><li>Television £150 million industry here </li></ul><ul><li>Growing at 10% </li></ul><ul><li>Film is £30 million, growing at 2% </li></ul><ul><li>New EPIS startup, based also in Alison House </li></ul>
  9. 9. Music <ul><li>Generates around £160 million a year </li></ul><ul><li>Employs over 4,000 people </li></ul><ul><li>Spans across all areas of creative content (animation, film, television, games) </li></ul><ul><li>We teach music and music technology here in ACE </li></ul><ul><li>Startup here in Alison House - Guitarmaster </li></ul>
  10. 10. Literature <ul><li>Edinburgh named “World City of Literature” (UNESCO) </li></ul><ul><li>Recent titles include Harry Potter </li></ul><ul><li>Recent programmes will bring an estimated £4.3 million to Scotland in this area </li></ul>
  11. 11. Academic Institutions in Scotland Serving the Sector <ul><li>University of Edinburgh (ACE) </li></ul><ul><li>Edinburgh College of Art </li></ul><ul><li>Napier University in Edinburgh </li></ul><ul><li>Glasgow School of Art </li></ul><ul><li>University of Paisley </li></ul><ul><li>University of Dundee </li></ul><ul><li>University of Abertay Dundee </li></ul><ul><li>Lauder College </li></ul><ul><li>Chippendale School of Furniture in Edinburgh </li></ul><ul><li>Others </li></ul>
  12. 12. Opportunities <ul><li>Abound in all areas </li></ul><ul><li>Found at crossroads between the creative industries and technology. i.e. informatics, medical devices, electronics, others? </li></ul><ul><li>Technological solutions for competitive advantage </li></ul><ul><li>Blogging and Citizen Journalism </li></ul><ul><li>Webcasting and podcasting </li></ul><ul><li>Infrastructure and platforms </li></ul><ul><li>Leveraging the academic base (i.e. documentaries based on research) </li></ul>
  13. 13. Constraints <ul><li>Information Asymmetry </li></ul><ul><li>Entrepreneurial orientation </li></ul><ul><li>Market orientation </li></ul><ul><li>Industry – Academic – Government interaction in creative industries </li></ul><ul><li>Financing for new ventures </li></ul><ul><li>Underestimation of importance </li></ul><ul><li>Attraction and Retention of Creative Class </li></ul>
  14. 14. Solutions <ul><li>Entrepreneurship Education </li></ul><ul><li>Marketing Education and Awareness </li></ul><ul><li>New media education esp. internet </li></ul><ul><li>Early stage financing programmes for development </li></ul><ul><li>Research financing programmes </li></ul><ul><li>Immigration programmes (such as Fresh Talent Scotland to keep students here) </li></ul><ul><li>Marketing benefits of Scotland internationally </li></ul><ul><li>Events and networks to increase social interaction (thus Industry Day) </li></ul><ul><li>Some of these are being addressed by Scottish Enterprise. See website for programmes. </li></ul>
  15. 15. References <ul><li>Florida, Richard C (2004). “Rise of the Creative Class” </li></ul><ul><li>Florida, Richard C (2004) “Locating Global Advantage: Industry Dynamics in the International Economy” </li></ul><ul><li>Florida, Richard C (2005) “Flight of the Creative Class” </li></ul><ul><li>Edinburgh-Stanford Link website. </li></ul><ul><li>Scottish Enterprise website and reports </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>- </li></ul></ul>