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Opportunities in the digital and sound design sectors, Edinburgh-Stanford Link, 2006 at the Digital Design and Medial Day, School of Architecture, Culture and Enviornment at the University of ...

Opportunities in the digital and sound design sectors, Edinburgh-Stanford Link, 2006 at the Digital Design and Medial Day, School of Architecture, Culture and Enviornment at the University of Edinburgh, Edinburgh, Scotland.

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Digital Design and Media Day Presentation Digital Design and Media Day Presentation Presentation Transcript

  • Industry Overview Michael Clouser Ph.D. Candidate, UoE, Entrepreneurship and Innovation –and - Associate, Edinburgh-Stanford Link Sound and Digital Design Industry Day 01 August 2006 [email_address]
  • About
    • Industry Day
      • Industry speakers and interaction at the student-business interface
    • The Edinburgh-Stanford Link
      • Research collaboration
      • Creating entrepreneurial culture
    • Me
      • Experience
      • Education
  • Why “Creative Industries” are Important
    • Richard Florida:
    • -Creativity is what really matters and is what lies behind the knowledge economy
    • -Creative expression leads to quality of life not as easily quantified by monetary measures
    • -Increasingly borderless
    • -Growing internationally
    • -Creative class is migratory and transient
    • -Forms competitive advantage for a nation
    • Recognized by Scottish Enterprise: Opportunity for Scottish economy to leverage
  • Segments
    • Creative Industries Segmentation:
    • *Games
    • *Animation
    • *Film
    • *Television
    • *Music
    • *Literature and publishing
    • *Architecture
    • *Advertising
    • *Arts and cultural business
    • (Scottish enterprise)
    • + Web and podcasting
  • Figures
    • In Scotland, the Creative Industries:
    • -employs over 100,000 people
    • -contributes over £5 billion a year to the economy
    • -is growing at a 10-20% annual rate
    • (Scottish enterprise)
  • Games (Scotland)
    • Employs over 500 people
    • Over £20 million
    • Companies include Visual Science, Real Time Worlds, Denki, Outerlight and Rockstar North, amongst others
    • Titles include Grand Theft Auto, Lemmings, Denki Blocks, State of Emergency and Harry Potter
  • Animation
    • 20% growth rate!
    • -companies include Red-Kite Animations (Edinburgh), Sylvain Chomet’s Studio Django, Ink Animations, Hungry Boy Productions, Mallard Media
    • -Recent startups including Dunedin Arts , founded by three students of the DDM MSc last year, located in Alison House and part of the EPIS programme
    • http://www.dunedin-arts.com/
  • Television and Film
    • Scotland has reputation for world class drama, comedy and documentary productions
    • Television £150 million industry here
    • Growing at 10%
    • Film is £30 million, growing at 2%
    • New EPIS startup, based also in Alison House
  • Music
    • Generates around £160 million a year
    • Employs over 4,000 people
    • Spans across all areas of creative content (animation, film, television, games)
    • We teach music and music technology here in ACE
    • Startup here in Alison House - Guitarmaster
  • Literature
    • Edinburgh named “World City of Literature” (UNESCO)
    • Recent titles include Harry Potter
    • Recent programmes will bring an estimated £4.3 million to Scotland in this area
  • Academic Institutions in Scotland Serving the Sector
    • University of Edinburgh (ACE)
    • Edinburgh College of Art
    • Napier University in Edinburgh
    • Glasgow School of Art
    • University of Paisley
    • University of Dundee
    • University of Abertay Dundee
    • Lauder College
    • Chippendale School of Furniture in Edinburgh
    • Others
  • Opportunities
    • Abound in all areas
    • Found at crossroads between the creative industries and technology. i.e. informatics, medical devices, electronics, others?
    • Technological solutions for competitive advantage
    • Blogging and Citizen Journalism
    • Webcasting and podcasting
    • Infrastructure and platforms
    • Leveraging the academic base (i.e. documentaries based on research)
  • Constraints
    • Information Asymmetry
    • Entrepreneurial orientation
    • Market orientation
    • Industry – Academic – Government interaction in creative industries
    • Financing for new ventures
    • Underestimation of importance
    • Attraction and Retention of Creative Class
  • Solutions
    • Entrepreneurship Education
    • Marketing Education and Awareness
    • New media education esp. internet
    • Early stage financing programmes for development
    • Research financing programmes
    • Immigration programmes (such as Fresh Talent Scotland to keep students here)
    • Marketing benefits of Scotland internationally
    • Events and networks to increase social interaction (thus Industry Day)
    • Some of these are being addressed by Scottish Enterprise. See website for programmes.
  • References
    • Florida, Richard C (2004). “Rise of the Creative Class”
    • Florida, Richard C (2004) “Locating Global Advantage: Industry Dynamics in the International Economy”
    • Florida, Richard C (2005) “Flight of the Creative Class”
    • Edinburgh-Stanford Link website. www.edinburghstanfordlink.org
    • Scottish Enterprise website and reports
      • http://www.scottish-enterprise.com/publications/creativescotland.pdf
      • -http://www.scottish-enterprise.com/sedotcom_home/sig/digitalmedia.htm