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BarCamp Scotland Edinburgh-Stanford Link Entrepreneurship Programme
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BarCamp Scotland Edinburgh-Stanford Link Entrepreneurship Programme



Presentation at BarCamp Scotland by Michael Clouser on the Edinburgh-Stanford Link's entrepreneurship programme in Edinburgh, Scotalnd.

Presentation at BarCamp Scotland by Michael Clouser on the Edinburgh-Stanford Link's entrepreneurship programme in Edinburgh, Scotalnd.



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    BarCamp Scotland Edinburgh-Stanford Link Entrepreneurship Programme BarCamp Scotland Edinburgh-Stanford Link Entrepreneurship Programme Presentation Transcript

    • Entrepreneurship Teaching from the Edinburgh-Stanford Link BarCamp Scotland 2007 Michael Clouser Associate, Edinburgh-Stanford Link; Ph.D. Candidate, Entrepreneurship and Innovation, University of Edinburgh 03/03/2007 Contact: [email_address]
    • About Me
      • Associate w/ Edinburgh Stanford Link
        • Courses delivered online and off
        • Linking companies with MSc students
      • Ph.D. Student at UoE – Entrepreneurship and Innovation (expected 2008)
      • -Earned MBA and BS from Cornell University in Ithaca, New York (1999 and 1990 respectively)
      • Former Venture Capitalist for Dot Edu Ventures
      • Entrepreneur: Software, Internet, and Competitive Intelligence / Market Research firms
      • First real job: Pastry Chef; next Hotelier
    • Stimulating Entrepreneurship – What we do
      • Teach 3 MSc courses
      • Run Masterclasses (outreach startup seminars)
      • Run networking events – cross organizational and campus-wide
      • Partner w/ the Edinburgh Entrepreneurship Club
      • Partner w/SIE, EPIS, and other organizations
      • Visitors from Silicon Valley
      • EIR programme
      • Everyday conversations, putting people together
      • Future: Online course (asynchronous)
      • Keep our eyes on trends and happenings esp. in Silicon Valley
    • What makes us different (course)
      • Focus on high technology entrepreneurship (and, our focus on creative entrepreneurship in term 2)
      • “ Live” case method
      • Visiting speakers from Silicon Valley (entrepreneurs and venture capitalists)
      • Case studies from Stanford GSB, some HBS, but all surrounding technology entrepreneurship
      • Presentations to panel of venture capitalist and business angel investor
      • Field trip (usually to local incubator)
      • Campus-wide networking event
      • Opportunity Assessment in Term 1, Business Plan in Term 2
      • Real, personal business case worked on and discussed
    • New Edinburgh-Stanford Link Initiative
      • -Entrepreneur-in-Residence Programme
      • -Ph.D. and MSc EIRs
      • -Pay salary plus give space and computer
      • -Research, refine pitch, and build prototype is goal
      • -Current programme 3 months; I would recommend 12 months for 3 months is not enough time
    • Upcoming Development
      • Online Entrepreneurship Courses
        • Launching October 2007
        • 5 modules first planned then more
        • Open to researchers, others
        • To be distributed to wider Scotland CPD community
        • Certificate in Technology Entrepreneurship
        • School of Informatics, University of Edinburgh
    • Current
      • -Informatics Entrepreneurship I (Opportunity Discovery and Assessment) Term 1
      • -Informatics Entrepreneurship II (Business Planning and Resource Acquisition) Term 2
      • -The Digital Marketplace (focus on internet / creative media startups) Term 2
      • All for MSc students. Ph.D.’s / others invited to audit
      • See the site www.tech-entrepreneur.org
    • Current Session Topics
      • Entrepreneurship and You
      • Entrepreneurship in Scotland
      • Creativity and Discovery
      • Opportunity Identification
      • Market Research
      • Feasibility (Assessment)
      • Case Study – Integrated (few)
      • Intellectual Property
      • Business Modeling
      • High Technology Marketplaces
      • Market Research 2
      • Design and Product Development
      • Marketing Strategy and Branding
      • Selling
      • Human Resource Strategy
      • Forming Strategic Alliances and Partnerships
      • International Expansion
      • University and Governmental Resources and Programs
      • Presentation and Pitching
      • Accounting and Finance
      • Financing the Ventures
        • Bootstrapping
        • Friends and Family Capital
        • Business Angel Capital
        • Venture Capital
        • Grants
        • Loans
      • Building a Network
    • Suggested Course Programme – 5 segments (over 2 years?)
      • I. Opportunity Discovery
      • -Market Research
      • -Competitive Research
      • II. Opportunity Assessment
      • -Feasibility
      • -Business Modeling
      • III and IV Business Planning, Strategy, and Resource Acquisition
      • V. Ongoing specialized seminars
    • Another way to Organize Programme:
      • I. Business Planning Course – long module
      • II. Entrepreneurial Marketing – short module
      • Entrepreneurial Strategy – short module
      • IV. Entrepreneurial Finance – short module
      • Selling – short module
      • -- Again a 2 year programme is suggested. Assumed that FT researchers will be busy with other projects other than just taking entrepreneurship courses
    • Methods:
      • -Real, personal business case work and discussion
      • Text readings
      • -Book readings (esp. non-academic by entrepreneurs or venture capitalists, or about entrepreneurs and venture capitalists)
      • -Notes (eg “Note on Market Research”)
      • -Case studies (HBS, Stanford GSB, Kellogg, etc)
      • -“Live” case studies
      • -Guest speakers who have “been there, done that”
    • Other Suggestions
      • EIR programme
      • Small fund (grants, loan, equity)
      • Partner w/ us on elearning to deliver to your base
      • Networking events (of course)
      • Venture pitches
      • Business plan contest
      • Others, many of them….
    • Resources
      • Building a Campus-Wide Entrepreneurship Programme (Stanford)
      • http://stvp.stanford.edu/presentations/Building_an_E-ship_Program.pdf
      • *Stanford REE on Teaching Entrepreneurship
      • http://ree.stanford.edu/
      • *Talk to James Barlowe from SIE, just joined us in Scotland from Bristol. Did some good things there…
      • Journal: Entrepreneurship Theory and Practice
      • http://www.blackwellpublishing.com/journal.asp?ref=1042-2587&site=1
    • Books Recommended
      • Nesheim, John. “High Tech Startup”
      • Byers, Tom “Technology Ventures”
      • Mullins, John “New Business Road Test”
      • Komisar, Randy “The Monk and the Riddle”
      • Hess, Ken “Bootstrap”
      • Gupta, Udayan “Done Deals: Venture Capitalists Tell Their Stories”
      • Ferguson, Charles “High Stakes, No Prisoners”
      • Nesheim, John “The Power of Unfair Advantage”
      • Sutton, Robert “Weird Ideas that Work”