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Entrepreneurship Teaching from the Edinburgh-Stanford Link BarCamp Scotland 2007 Michael Clouser Associate, Edinburgh-Stan...
About Me <ul><li>Associate w/ Edinburgh Stanford Link </li></ul><ul><ul><li>Courses delivered online and off </li></ul></u...
Stimulating Entrepreneurship – What we do <ul><li>Teach 3 MSc courses </li></ul><ul><li>Run Masterclasses (outreach startu...
What makes us different (course) <ul><li>Focus on  high technology entrepreneurship  (and, our focus on creative entrepren...
New Edinburgh-Stanford Link Initiative <ul><li>-Entrepreneur-in-Residence Programme </li></ul><ul><li>-Ph.D. and MSc EIRs ...
Upcoming Development <ul><li>Online Entrepreneurship Courses </li></ul><ul><ul><li>Launching October 2007 </li></ul></ul><...
Current <ul><li>-Informatics Entrepreneurship I (Opportunity Discovery and Assessment) Term 1 </li></ul><ul><li>-Informati...
Current Session Topics <ul><li>Entrepreneurship and You </li></ul><ul><li>Entrepreneurship in Scotland </li></ul><ul><li>C...
Suggested Course Programme – 5 segments  (over 2 years?) <ul><li>I. Opportunity Discovery </li></ul><ul><li>-Market Resear...
Another way to Organize Programme: <ul><li>I. Business Planning Course – long module </li></ul><ul><li>II. Entrepreneurial...
Methods: <ul><li>-Real, personal business case work and discussion </li></ul><ul><li>Text readings </li></ul><ul><li>-Book...
Other Suggestions <ul><li>EIR programme </li></ul><ul><li>Small fund (grants, loan, equity) </li></ul><ul><li>Partner w/ u...
Resources  <ul><li>Building a Campus-Wide Entrepreneurship Programme (Stanford) </li></ul><ul><li>http://stvp.stanford.edu...
Books Recommended <ul><li>Nesheim, John. “High Tech Startup” </li></ul><ul><li>Byers, Tom “Technology Ventures” </li></ul>...
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BarCamp Scotland Edinburgh-Stanford Link Entrepreneurship Programme

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Presentation at BarCamp Scotland by Michael Clouser on the Edinburgh-Stanford Link's entrepreneurship programme in Edinburgh, Scotalnd.

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Transcript of "BarCamp Scotland Edinburgh-Stanford Link Entrepreneurship Programme"

  1. 1. Entrepreneurship Teaching from the Edinburgh-Stanford Link BarCamp Scotland 2007 Michael Clouser Associate, Edinburgh-Stanford Link; Ph.D. Candidate, Entrepreneurship and Innovation, University of Edinburgh 03/03/2007 Contact: [email_address]
  2. 2. About Me <ul><li>Associate w/ Edinburgh Stanford Link </li></ul><ul><ul><li>Courses delivered online and off </li></ul></ul><ul><ul><li>Linking companies with MSc students </li></ul></ul><ul><li>Ph.D. Student at UoE – Entrepreneurship and Innovation (expected 2008) </li></ul><ul><li>-Earned MBA and BS from Cornell University in Ithaca, New York (1999 and 1990 respectively) </li></ul><ul><li>Former Venture Capitalist for Dot Edu Ventures </li></ul><ul><li>Entrepreneur: Software, Internet, and Competitive Intelligence / Market Research firms </li></ul><ul><li>First real job: Pastry Chef; next Hotelier </li></ul>
  3. 3. Stimulating Entrepreneurship – What we do <ul><li>Teach 3 MSc courses </li></ul><ul><li>Run Masterclasses (outreach startup seminars) </li></ul><ul><li>Run networking events – cross organizational and campus-wide </li></ul><ul><li>Partner w/ the Edinburgh Entrepreneurship Club </li></ul><ul><li>Partner w/SIE, EPIS, and other organizations </li></ul><ul><li>Visitors from Silicon Valley </li></ul><ul><li>EIR programme </li></ul><ul><li>Everyday conversations, putting people together </li></ul><ul><li>Future: Online course (asynchronous) </li></ul><ul><li>Keep our eyes on trends and happenings esp. in Silicon Valley </li></ul>
  4. 4. What makes us different (course) <ul><li>Focus on high technology entrepreneurship (and, our focus on creative entrepreneurship in term 2) </li></ul><ul><li>“ Live” case method </li></ul><ul><li>Visiting speakers from Silicon Valley (entrepreneurs and venture capitalists) </li></ul><ul><li>Case studies from Stanford GSB, some HBS, but all surrounding technology entrepreneurship </li></ul><ul><li>Presentations to panel of venture capitalist and business angel investor </li></ul><ul><li>Field trip (usually to local incubator) </li></ul><ul><li>Campus-wide networking event </li></ul><ul><li>Opportunity Assessment in Term 1, Business Plan in Term 2 </li></ul><ul><li>Real, personal business case worked on and discussed </li></ul>
  5. 5. New Edinburgh-Stanford Link Initiative <ul><li>-Entrepreneur-in-Residence Programme </li></ul><ul><li>-Ph.D. and MSc EIRs </li></ul><ul><li>-Pay salary plus give space and computer </li></ul><ul><li>-Research, refine pitch, and build prototype is goal </li></ul><ul><li>-Current programme 3 months; I would recommend 12 months for 3 months is not enough time </li></ul>
  6. 6. Upcoming Development <ul><li>Online Entrepreneurship Courses </li></ul><ul><ul><li>Launching October 2007 </li></ul></ul><ul><ul><li>5 modules first planned then more </li></ul></ul><ul><ul><li>Open to researchers, others </li></ul></ul><ul><ul><li>To be distributed to wider Scotland CPD community </li></ul></ul><ul><ul><li>Certificate in Technology Entrepreneurship </li></ul></ul><ul><ul><li>School of Informatics, University of Edinburgh </li></ul></ul>
  7. 7. Current <ul><li>-Informatics Entrepreneurship I (Opportunity Discovery and Assessment) Term 1 </li></ul><ul><li>-Informatics Entrepreneurship II (Business Planning and Resource Acquisition) Term 2 </li></ul><ul><li>-The Digital Marketplace (focus on internet / creative media startups) Term 2 </li></ul><ul><li>All for MSc students. Ph.D.’s / others invited to audit </li></ul><ul><li>See the site www.tech-entrepreneur.org </li></ul>
  8. 8. Current Session Topics <ul><li>Entrepreneurship and You </li></ul><ul><li>Entrepreneurship in Scotland </li></ul><ul><li>Creativity and Discovery </li></ul><ul><li>Opportunity Identification </li></ul><ul><li>Market Research </li></ul><ul><li>Feasibility (Assessment) </li></ul><ul><li>Case Study – Integrated (few) </li></ul><ul><li>Intellectual Property </li></ul><ul><li>Business Modeling </li></ul><ul><li>High Technology Marketplaces </li></ul><ul><li>Market Research 2 </li></ul><ul><li>Design and Product Development </li></ul><ul><li>Marketing Strategy and Branding </li></ul><ul><li>Selling </li></ul><ul><li>Human Resource Strategy </li></ul><ul><li>Forming Strategic Alliances and Partnerships </li></ul><ul><li>International Expansion </li></ul><ul><li>University and Governmental Resources and Programs </li></ul><ul><li>Presentation and Pitching </li></ul><ul><li>Accounting and Finance </li></ul><ul><li>Financing the Ventures </li></ul><ul><ul><li>Bootstrapping </li></ul></ul><ul><ul><li>Friends and Family Capital </li></ul></ul><ul><ul><li>Business Angel Capital </li></ul></ul><ul><ul><li>Venture Capital </li></ul></ul><ul><ul><li>Grants </li></ul></ul><ul><ul><li>Loans </li></ul></ul><ul><li>Building a Network </li></ul>
  9. 9. Suggested Course Programme – 5 segments (over 2 years?) <ul><li>I. Opportunity Discovery </li></ul><ul><li>-Market Research </li></ul><ul><li>-Competitive Research </li></ul><ul><li>II. Opportunity Assessment </li></ul><ul><li>-Feasibility </li></ul><ul><li>-Business Modeling </li></ul><ul><li>III and IV Business Planning, Strategy, and Resource Acquisition </li></ul><ul><li>V. Ongoing specialized seminars </li></ul>
  10. 10. Another way to Organize Programme: <ul><li>I. Business Planning Course – long module </li></ul><ul><li>II. Entrepreneurial Marketing – short module </li></ul><ul><li>Entrepreneurial Strategy – short module </li></ul><ul><li>IV. Entrepreneurial Finance – short module </li></ul><ul><li>Selling – short module </li></ul><ul><li>-- Again a 2 year programme is suggested. Assumed that FT researchers will be busy with other projects other than just taking entrepreneurship courses </li></ul>
  11. 11. Methods: <ul><li>-Real, personal business case work and discussion </li></ul><ul><li>Text readings </li></ul><ul><li>-Book readings (esp. non-academic by entrepreneurs or venture capitalists, or about entrepreneurs and venture capitalists) </li></ul><ul><li>-Notes (eg “Note on Market Research”) </li></ul><ul><li>-Case studies (HBS, Stanford GSB, Kellogg, etc) </li></ul><ul><li>-“Live” case studies </li></ul><ul><li>-Guest speakers who have “been there, done that” </li></ul>
  12. 12. Other Suggestions <ul><li>EIR programme </li></ul><ul><li>Small fund (grants, loan, equity) </li></ul><ul><li>Partner w/ us on elearning to deliver to your base </li></ul><ul><li>Networking events (of course) </li></ul><ul><li>Venture pitches </li></ul><ul><li>Business plan contest </li></ul><ul><li>Others, many of them…. </li></ul>
  13. 13. Resources <ul><li>Building a Campus-Wide Entrepreneurship Programme (Stanford) </li></ul><ul><li>http://stvp.stanford.edu/presentations/Building_an_E-ship_Program.pdf </li></ul><ul><li>*Stanford REE on Teaching Entrepreneurship </li></ul><ul><li>http://ree.stanford.edu/ </li></ul><ul><li>*Talk to James Barlowe from SIE, just joined us in Scotland from Bristol. Did some good things there… </li></ul><ul><li>Journal: Entrepreneurship Theory and Practice </li></ul><ul><li>http://www.blackwellpublishing.com/journal.asp?ref=1042-2587&site=1 </li></ul>
  14. 14. Books Recommended <ul><li>Nesheim, John. “High Tech Startup” </li></ul><ul><li>Byers, Tom “Technology Ventures” </li></ul><ul><li>Mullins, John “New Business Road Test” </li></ul><ul><li>Komisar, Randy “The Monk and the Riddle” </li></ul><ul><li>Hess, Ken “Bootstrap” </li></ul><ul><li>Gupta, Udayan “Done Deals: Venture Capitalists Tell Their Stories” </li></ul><ul><li>Ferguson, Charles “High Stakes, No Prisoners” </li></ul><ul><li>Nesheim, John “The Power of Unfair Advantage” </li></ul><ul><li>Sutton, Robert “Weird Ideas that Work” </li></ul>

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