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Using Social Media to Communicate Your Research

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Presentation created for the ESRC Doctoral Training Centre Students Summer School in Edinburgh, Friday 21st June 2013.

Presentation created for the ESRC Doctoral Training Centre Students Summer School in Edinburgh, Friday 21st June 2013.

Published in: Technology, Business

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  • Social media are go-to places for expertise and advice – that can benefit you both for your own information finding and for proving yourself as an expert in your community. Setting up your own presence allows others to differentiate between you and others with same/similar names or roles and establish yourself in the way you want to. Social media sites rank highly on Google Key figures – CEOs, Senior Managers, Research Councils, Leading Academics and Researchers, etc. are much more accessible via social media allowing you to build a great network. Social Media can lead to collaboration, employment, speaking, and other opportunities. Social media gives you a way to raise your profile for engaging, outreach etc.
  • Social media are go-to places for expertise and advice – that can benefit you both for your own information finding and for proving yourself as an expert in your community. Setting up your own presence allows others to differentiate between you and others with same/similar names or roles and establish yourself in the way you want to. Social media sites rank highly on Google Key figures – CEOs, Senior Managers, Research Councils, Leading Academics and Researchers, etc. are much more accessible via social media allowing you to build a great network. Social Media can lead to collaboration, employment, speaking, and other opportunities. Social media gives you a way to raise your profile for engaging, outreach etc.
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    • 1. Using Social Media toCommunicate Your ResearchNicola Osborne, Social Media Officerhttp://edina.ac.uk/ESRC Doctoral Training Centre Students Summer School, 21stJune 2013
    • 2. Introduction
    • 3. What is Social Media?• Social Media are any websites that allow you to contribute, toengage, to connect with others and are “Web 2.0” tools(O’Reilly 2005).• Examples include:– Blogs (WordPress, Blogger, Tumblr, etc.)– Twitter– YouTube and Vimeo– Facebook– Google+– Flickr, Instagram, Pinterest, etc.– LinkedIn, Academia.edu, etc.– Mendeley, Delicious, Diigo, etc.– FigShare
    • 4. Why Use Social Media?Social media tools…• Are go-to spaces for expertise and advice.• Offer new ways to tell stories, to engage in dialogue, to reachout to your audience(s).• Rank highly on Google, Bing, etc.• Can enable direct access to key figures from PrincipalInvestigators to funders and Research Councils, to press, andpotential research participants.• May generate media interest in your work, new collaborationsand other unexpected opportunities.• Offer inexpensive ways to raise your own profile and that ofyour research.
    • 5. This Time It’s Personal…• Social media are about people,personality and quirkiness.• They allow use of links, images,video, audio, and othermultimedia to bring a topic to life.• They are designed to nurturecommunities, networks, peersupport, sharing, participationand collaboration.• They are often updated andengaged with via mobile phones– crossing personal andprofessional spaces, places andtimes.http://lookslikescience.tumblr.com/
    • 6. What tools should you use?• Blogs - make your work visible, enable semi-formal ways toshare working methods and progress, and provide a way tofind and engage in dialogue with your audience.• Twitter - very effective way to share key research updates,build a network around your work, find peer support andadvice, track news.• Video or Audio - can bring clarity to complex conceptsquickly. Well-made short videos or animations can conveycomplex concepts and research quickly, accessibly and in veryengaging sharable ways.• Flickr, Pinterest, etc. – any images bring a project to life –research is about people, ideas, events, collaboration,equipment... Images make your ideas, achievements anddiscoveries far more tangible.
    • 7. What should you share?• What your research is about and what it aims to achieve.• Processes, updates, changes of approach – to the extent thatsuch transparency is appropriate and acceptable.• Quirky, playful and accessible content around your work andresearch area.• Publications, presentations, press mentions and materials thatreflect research outputs and expertise.• CHECK ANY EXISTING PRIVACY, NON-DISCLOSURE ORSOCIAL MEDIA POLICIES AND ENSURE YOUR SOCIAL MEDIAPRESENCE OR ACTIVITY COMPLIES.
    • 8. Some examples…
    • 9. Blogs: Mary Beardhttp://timesonline.typepad.com/dons_life/
    • 10. Blogs: Tim Fawn - Blended Memoryhttp://timfawns.co
    • 11. Blogs: Henry Jenkinshttp://henryjenkins.org/
    • 12. Blogs: LSE Impact of Social Scienceshttp://blogs.lse.ac.uk/impactofsocialsciences/
    • 13. Facebook: Mr Blobby the Blobfishhttps://www.facebook.com/mrblobby.blobfish/
    • 14. Twitter: danah boydhttps://twitter.com/zephoria/
    • 15. Twitter: #LUtwithttps://twitter.com/sea
    • 16. Twitter: Tom Scotthttps://twitter.com/tomscott/
    • 17. Pinterest: New Academic Literacies (#mscel)http://pinterest.com/sia
    • 18. Podcast: 99% Invisiblehttps://twitter.com/jtotheizzoehttp://99percentin
    • 19. Planning Social Media Use• Consider what goals you want to achieve, what you want toshare about your research. How can you track progress?• Think about your audience(s): where do they hang out online?What will engage them in your work? How can you make itrelevant to them?• Be creative – what social media tools could help you tocommunicate in new ways?• Be pragmatic - what best fits your project’s or personal style,expertise, and time availability?
    • 20. Planning Social Media Content• Brand your presences and ensure you complete your profileinformation. Always link back to your definitive researchprofiles and project websites.• Regularly share interesting engaging content, useimages, listen to and engage with the audiences you arereaching out to.• Ensure you keep profiles and presences up to date andrelevant, review their effectiveness, and ensure they representyour work as you want it to be seen.• Always link your social media presences to relatedresources, particularly your authoritative web presences –institutional web presences, repository pages, author profiles,etc.
    • 21. What should not be shared• Commercially sensitive data or other material youremployer/PI would not want shared or that might breachguidelines.• Personal information about colleagues, participants, those atpartner organisation that might breach Data Protection law orethical guidance.• Similarly do not share location information that mightcompromise your own safety or that of your colleagues.• Material (images, discussion board posts, tweets, etc.) thatmight impact on your own professional reputation or thecredibility of your research.• Anything you would not want a funder, professional peer, projectpartner, or future employer to see or read.
    • 22. Q&AQuestions?
    • 23. Useful Resources• LSE. 2013. Impact of Social Sciences blog.http://blogs.lse.ac.uk/impactofsocialsciences/• O’Reilly, T. 2005. What Is Web 2.0: Design Patterns and Business Models forthe Next Generation of Software. In O’Reilly, 30th September 2005. Availablefrom: http://oreilly.com/web2/archive/what-is-web-20.html• Patel, S. 2011. 10 ways researchers can use Twitter. In Networked Researcher,3rdAugust 2011. Available from:http://www.networkedresearcher.co.uk/2011/08/03/10-ways-researchers-can-use-Privacy Settings Links• Facebook Privacy Settings:http://www.facebook.com/help/privacy• LinkedIn Privacy Settings:http://learn.linkedin.com/settings/• Guide to Google+ Privacy Settings:http://lifehacker.com/5827683/a-guide-to-google%252B-privacy-and-information-control/
    • 24. Managing Your Identity OnlineUseful Search Engine• Google: http://www.google.com and Google Blog Search:http://www.google.co.uk/blogsearch/• Bing: http://www.bing.com/ and Bing Social Search:http://www.bing.com/social/• Whos talkin: http://whostalkin.com/• Social Mention: http://www.socialmention.com/• IceRocket: http://www.icerocket.com/• Twitter Search: https://twitter.com/#!/search-home• Topsy: http://topsy.com/Useful Tools for Automatic Checking and Task Management• Google Alerts: http://www.google.com/alerts• Tweetbeep: http://tweetbeep.com/• IFTTT: https://ifttt.com/