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Displax @ Optimus Case Study

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A media Experience Block into the centre of the 400 m2 space, moving all shopping functions into a single device and allowing unimpeded views of the sweeping concrete forms making up both the external ...

A media Experience Block into the centre of the 400 m2 space, moving all shopping functions into a single device and allowing unimpeded views of the sweeping concrete forms making up both the external walls as well as the raised of Casa da Música.

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Displax @ Optimus Case Study Displax @ Optimus Case Study Presentation Transcript

  • » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA » PORTUGAL START © DISPLAX 2008
  • 01 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA » PORTUGAL © DISPLAX 2008 THE CLIENT MARKET SECTOR: TELECOMMUNICATIONS COUNTRY: PORTUGAL BRAND: OPTIMUS CLIENT OVERVIEW: Founded in 1998 Owned by SONAECOM PRODUCTS: Voice Mobile, Internet, Cable Television Revenue 893M€ (2007 SONAECOM) NUMBER OF CUSTOMERS: 2,893M WWW.DISPLAX.COM
  • 02 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA NEEDS & » PORTUGAL © DISPLAX 2008 MOTIVES » Extremely competitive market » Need to differentiate from competitors. » OPTIMUS is perceived as modern, dynamic and innovative. Culture is also a very prominent characteristic of the brand’s personality, specially music. » OPTIMUS is seen as a highly innovative brand and company » is the only company in the world to be awarded three GSM Awards in a row. » OPTIMUS management decided to create a unique project reflect the brand values offer consumers an engaging brand experience. » Their goal was to have the best concept store in the world WWW.DISPLAX.COM
  • 03 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA PROJECT » PORTUGAL © DISPLAX 2008 DESCRIPTION LOCATION CASA DA MUSICA OPORTO PORTUGAL CASA DA MÚSICA OPORTO, PORTUGAL ARQUITECTURAL PROJECT BY OMA – OFFICE FOR REM KOOLHAAS, DUTCH ARCHITECT METROPOLITAN ARCHITECTURE DESIGN PROJECT BY KRAM/WEISSHAAR NOMINATED ONE OF THE 100 MOST INFLUENCIAL PERSONS IN THE WORLD IN 2008, BY TIME MAGAZINE TECHNOLOGY BY DISPLAX INTERACTIVE SYSTEMS WWW.DISPLAX.COM
  • 04 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA PROJECT » PORTUGAL © DISPLAX 2008 DESCRIPTION INTERACTIVE FACADE EXPERIENCE BLOCK WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 05 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE INTERACTIVE » PORTUGAL © DISPLAX 2008 FACADE More than 22 meters of tri-dimensional interactive projection » Spectacular night show » Several DISPLAX™ Interactive Systems combined WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 06 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE INTERACTIVE » PORTUGAL © DISPLAX 2008 FACADE WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 07 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE INTERACTIVE » PORTUGAL © DISPLAX 2008 FACADE WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 08 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE INTERACTIVE » PORTUGAL © DISPLAX 2008 FACADE WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 09 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE INTERACTIVE » PORTUGAL © DISPLAX 2008 FACADE 7 projectors connected to a DISPLAX INTERACTIVE SYSTEM Two different effects: » the MAGMA (being the brand logo) » the GRID Other effects to be developed by request WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 10 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK DISPLAX R&D team had to develop specific technologies and products in order to create the designed modules of the machine The technical know-how of the R&D team was crucial for implementing such an innovative project. WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 11 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK A media Experience Block into the centre of unimpeded views of the sweeping concrete the 400 m2 space, moving all shopping forms making up both the external walls as functions into a single device and allowing well as the raised of Casa da Música. WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 12 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK DISPLAX™ INTERACTIVE SYSTEMS was selected to develop the Experience Block, covered with over 70 LCD and plasma interactive displays encompassing » mobile music videos, » High Definition movies on demand » digital TV » broadband internet » business services » downloadable music » ringtones and wallpapers » video email and mms » and a 1:1 scale mobile phone finder WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 13 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK This angular unfolding entity allows customers to experience the full breadth of content and mobile phones on offer through the OPTIMUS network – not through empty advertising but through hands-on, visceral experience. WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 14 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK The Phone configurator is a touch MODULE screen interface that allows users to select phones based on various PHONE categories like price and other technical CONFIGURATOR features. While selecting the phone characteristics on the touch screen, the back lighting of the product display in the wall is dimmed, highlighting the relevant physical phones. The grid of phones is mirrored on the touchscreen display as well. Clicking on one of the phones in the grid on the touchscreen brings up detailed information about the phone. WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 15 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK MODULE The Pharmacy consists of a long table PHARMACY over which a layer of glass is suspended. A number of mobile phones rest in cradles on the Pharmacy table. Touchscreens are rear-mounted behind the suspended glass top. Removing one of the phones from its cradle on the lower table brings up detailed information on the phone onto the touchscreen. WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 16 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK The Wallpapers Unit consists of one tall, thin seamless vertical touchscreen that MODULE allows the user to manipulate an immense WALLPAPERS collection of still image content. A single, uninterrupted list of wallpapers, themes and screensavers spans the entire vertical surface of the strip of touchscreens. By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list vertically or horizontally. Clicking on one of the wallpapers brings up more detailed information about the item if available. WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 17 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK The MP3 Unit consists of two tall, thin seamless vertical touchscreens that allow the user to manipulate an immense MODULE collection of music or audiobook MP3 MP3 content. A single, uninterrupted list of song titles spans the entire vertical surface of the strip of touchscreens. By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list. Clicking on one of the titles brings up more detailed information about the song such as the album art, plays the music video if available. The audio for the selected track is audible to the user alone through the use of a directed audio speaker. WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 18 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK The Ringtone Unit consists of two tall, thin seamless vertical touchscreens that MODULE allow the user to manipulate an immense RINGTONE collection of Ringtone audio content. A single, uninterrupted list of song titles spans the entire vertical surface of the strip of touchscreens. By clicking and dragging on the touchscreen surface, the user is able to scroll the entire vertical list. Clicking on one of the titles brings up more detailed information about the song such as the album art, plays the music video if available. The audio for the selected track is audible to the user alone through the use of a directed audio speaker. WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 19 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK The TV Unit consists of 23 Flat-Panel MODULE displays simultaneously playing live Hi TV Definition TV content. Two touchscreen interfaces allow the user to select and control the content shown on each of the individual displays. The top interface is intended to control the upper half of the displays for adults and the lower interface is intended to be used by children to control the lower half. The system should also provide for the possibility to display web content on the individual displays. WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 20 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK The Clix Unit consists of one angled integrated touchscreen display, video camera and directed audio loudspeaker MODULE that allow the user to record, playback, CLIX email and mms short video clips. WWW.DISPLAX.COM
  • PROJECT DESCRIPTION 21 » DISPLAX CASE STUDY OPTIMUS CONCEPT STORE » CASA DA MÚSICA THE EXPERIENCE » PORTUGAL © DISPLAX 2008 BLOCK TESTIMONIAL “This store merges two areas for which OPTIMUS has a particular affinity: innovation and music. Few companies other than OPTIMUS would dare make such a bold move. OPTIMUS has a long tradition of innovation. We have been Angelo Paupério, setting the pace of the sector and at the SONAECOM Chairman forefront of the creation and adoption of the most advanced technological solutions for the past ten years.” WWW.DISPLAX.COM