Getting Smart With Social Media: A Quick Guide For Real Estate Agents

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  • Please notice that Social Media includes Video and Image platforms. Forbes.com states that investing in social media next year will become a necessity. Because it takes some time to build it’s important to get started right away. These numbers are increasing and they represent your potential customers.
  • Started in 2006 (Jack Dorsey, Evan Williams, Biz Stone & Noah Glass) uses hashtagsGenerate sales leads for your businessInteract with your customer base Drive web traffic by promoting other content you‘ve created, Retweet great content:
  • Getting Smart With Social Media: A Quick Guide For Real Estate Agents

    1. 1. Keeping all your social media in sync Getting Smart With Social Media A quick guide for Real Estate Agents
    2. 2. Meet VIRTUALLY IN SYNC EDIE CLARKE Video & Social Media Virtual Assistant Former R.E. Office Assistant Video & Social Media Advocate Expert user of YouTube @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
    3. 3. Poll SURVEY  Do you use social media to market your business?  How often do you use it? Daily, Weekly, Whenever you think about it @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
    4. 4. About ME As a Video VA or Social Video VA.. I am an independent contractor who provides video production, social media and video marketing and consultation services to clients. My target market consists of Coaches, Trainers, Speakers, Authors and Real Estate Agents. @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
    5. 5. 04 Audio and Video Production 03 05 Blog Social Media Marketing Maintenance 06 Webinar Repurposing 02 Digital Media Production WHAT DO 01 Website Maintenance @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com I DO 07 Consultant/ Trainer
    6. 6. How best to use SOCIAL MEDIA
    7. 7. Best PRACTICES Post Great Content Be Consistent Be Relevant, Interesting or Entertaining Use Social Ads @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
    8. 8. The REASONS Why Social Media is Important Promote Listings Visibility Exposure Marketing Easy Communication Source: Realtor® Technology Survey Report 2012 @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Free Advertising Build Relationships and Networking Your Clients Expect It
    9. 9. Social Media will become a NECESSITY IN 2014 Facebook Twitter 1.26 billion users 1 billion users Google+ 359 million users LinkedIn 259 million users YouTube 1 billion users Instagram 150 million users Tout 90 million users Pinterest 70 million users Source: Digital Marketing Ramblings @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
    10. 10. BEST PLATFORMS SOCIA L NETWORK S
    11. 11. FACEBOOK 42% say Facebook is critical to their business Excellent platform to use to promote your listings and grow your business 1.26 billion users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
    12. 12. 60% use their phones to access Twitter TWITTER 1 billion users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
    13. 13. GOOGLE+ 32.9% of total social logins are G+ According to Forbes.com Google+ will become a major factor in 2014 359 million users Create your profile Connect with friends, family, clients and colleagues @virtuallyinsync Join Communities VirtuallyinSync Use Hangouts to hold meetings and tour properties www.virtuallyinsync.com
    14. 14. 40% of users check LinkedIn daily LINKEDIN The world’s largest professional networking site 200 million users @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Page 03/35
    15. 15. WHY ARE VIDEO & IMAGES IMPORTANT
    16. 16. YOUTUBE 51% of home shoppers use YouTube to research homes 60% 51% 1 billion users 50% 41% 40% 37% 33% 30% 20% 10% 0% Online Research Usage YouTube Google Video Source: The Digital House Hunt: Consumer and Market Trends in Real Estate A Joint Study from The National Association of Realtors® and Google @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Brokerage Site Realtor.com et al
    17. 17. MICRO-VIDEO APPS Forbes.com predicts “we’ll witness the rise of micro-video” Real-time video sharing will make it very easy for real estate professionals to visually speak to their followers. @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
    18. 18. IMAGE CENTRIC SITES Forbes also states that “image-centric networks will see huge success” Visual content is essential to the real estate industry @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
    19. 19. HOW TO MANAGE YOUR SOCIAL MEDIA
    20. 20. How to MANAGE your Social Media Do it yourself Use Hootsuite @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
    21. 21. How I can HELP SOCIAL MEDIA  SOCIAL MEDIA MANAGEMENT  CREATE S.M. STRATEGY  CREATE STATUS UPDATES  CREATE A PRESENCE ON ALL PLATFORMS @virtuallyinsync VirtuallyinSync www.virtuallyinsync.com AUDIO/VIDEO  CREATE VIDEOS  PROPERTY LISTING  AGENT ABOUT ME  NEIGHBORHOOD INSIGHT  SELLER/BUYER TIPS  LIVE PRESENTATIONS
    22. 22. 347-987-1299 CONNECT WITH ME @virtuallyinsync www.facebook.com/VirtuallyInSync www.google.com/+Virtuallyinsync www.linkedin.com/in/virtuallyinsync

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