Making feedback more Engaging -Insights from late 2012 conferences m late 22 conferences Insights from late 2012 conferences Andrew Bevan User Support monthly meeting 24th January 2013
Context• Related ideas from three conferences – – Internet Librarian annual conference in London • http://www.internet-librarian.com/2011/programme.php – NCCPE Public Engagement annual conference in Bristol • http:// www.publicengagement.ac.uk/news-and-events/events/engage-2012-responding-cha – BUFVC Annual showcase day in London • http://bufvc.ac.uk/events/getcreative/getcreativepresentations• Different approaches to engaging with users – For feedback and as promotion• Common problem space for all ‘users’ of services – information overload, tired formats• Possible relevance for us – For service testing, project development, etc.
Non-traditional approaches from MLA Inspiring Learning*• National Centre for Research Methods (NCRM) • http:// www.socialsciences.manchester.ac.uk/morgancentre/realities/toolkits/walking-int• Realities Toolkit* (Strengths and Considerations of Methods) • http ://inspiringlearningforall.gov.uk/export/sites/inspiringlearning/resources/repository strengths_and_we.pdf• In addition to user observation, focus groups, surveys etc.• Graffiti Walls (virtual or physical)– POST IT notes can be used as a colourful, cheap way of getting people to share comments• Video – commissioned soundbites ( Radio4 More than Words) http://www.bbc.co.uk/radio4/features/more-than-words/
Other non-traditional approaches• Diaries or self interviews respondents to use an audio-recorder to record themselves• Drawing, other artwork, role-play/acting • participants conveying their learning experiences creatively• Music elicitation (favourite songs explained to groups)• Participatory mapping (mindmaps)• Participant-produced video • an appealing alternative to traditional comments cards - may be more fun/engaging for some users than writing comments• Photographs/images • for participants to convey their learning experiences creatively • with speech bubbles to convey learning experiences to others
Memes• "an idea, behavior or style that spreads from person to person within a culture.” (Wikipedia) • From Richard Dawkins 1976 The Selfish Gene • “self-replicating unit with potential significance in explaining human behavior and cultural evolution.”• “Memes for marketing in libraries? It seems to me to be a interesting weapon in your toolkit, but like anything if used too often it can become stale or even cause a backlash for trying too hard to be hip.” (Aaron Tay)• http://musingsaboutlibrarianship.blogspot.co.uk/2012/03/memes-how-they-are-used-by- libraries.html• Competition, quiz or feedback mechanism • Used with discretion for fixed period
Users and their settings• Environments e.g. VLEs • Croydon College (mandated elearning lecturers material on Moodle) • Manchester Uni - Best on Blackboard (student-nominated competition)• Audiences, Who to engage with? • All users but teaching staff (and Liaison Librarians) are key• Finally for us....more market research, • to understand how lecturers and students are using our resources in context e.g. which other content they access • (Spanish lecturer adapting YouTube clips and other open websites) • From http://bufvc.ac.uk/events/getcreative/getcreativepresentations• Any other thoughts?
Making Surveys more EngagingFromhttp:/From/www.visioncritical.com/products/surFromveys