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Im2.0 most effective mobile app customized service

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  • 1. Most effective Mobile App Customization Group 1
  • 2. im 2.0:What we do?• xxx• xxx Mobile GameCommercialcustomizeddevelopment Social Media 2
  • 3. im 2.0 What we do?—Mobile Game• Fighting of Sango xxx• xxx• Sango Millionaire 3
  • 4. Fighting of Sango:The most popular domestic game • xxx • xxx #Ranked Top 1 after online 18 hours #>2million downloads, Best iOS APP Game 2010(Netease) #Intel looking for named cooperation #1 Free App(AppStore China) #1 Paid App(AppStore China) #1 Top sales(More than 10 countries) >100 million downloads 4
  • 5. Strength witness——Fighting of Sango Iphone Free ver. Iphone Paid ver. Ipad Paid ver. Android ver.• xxx Dec.25th 2010 Apr.8th 2011 Jun. 30th 2011 Oct.25th 2011 xxx• ● Ranked#1 ● Ranked#1 ● $3.99时达到 After online 18 ● $3.99 Ranked ● ● 对android市 Active After online 36 收费总榜第六, #6 after 场的积极探索 hours in free hours in paid $0.99时24小时 exploration on AppStore $0.99 Ranked#1 Android market AppStore 跃居收费总榜 in after 24hours ●与社会化资源 第一 AppStore Paid 整合营销 ● >5,000,000 ●>350,000 ●Integrated downloads downloads ●超过3万次下 social ● >30,000 ●预计突破400 resources 载 downloads 万次总下载 ● Rating 4.5 ●AppStore marketing star home page featured game ●Best iOS ●>3,100,000 game 2010 ●Mobile Game downloads (Netease) Star 2011 (EnfoNet Award) 5 5
  • 6. im 2.0 What we do?—Mobile Game• Fighting of Sango xxx• xxx• Sango Millionaire 6
  • 7. Sango Millionaire:Strongest team making strongest gameSango Millionaire is originate from Monopoly board game which can be played bypeople of all ages, including the old, as well as the young. This game continuesthe•background and characters of Fighting of Sango . And added a lot of comedy xxxand elements. It is a excellent game for gamers! • xxx 7
  • 8. Strength witness——Sango Millionaire Jan.9th 2012 Jan.31th 2012 May. 2012• xxx xxx• Free&Paid ver. Online Update ● After online 3 days Continuous ranked Top 1 in free ●>2000000downloads updating…… AppStore(China) ●AppStore>10000 ● within favorable reviews 20days>1000000 downloads ● Rating 4.5 star ●AppStore>10000 favorable reviews ● Rating 4.5 star 8 8
  • 9. im 2.0 What we do?—Commercial Customized Development • Mobile • xxx App LBS • xxx • Mobile App Game • Mobile + WEB Integration • AR + QR Integration • Html 5 Mobile Site • Html 5 In-app Ads 9
  • 10. Adidas:Running • xxx Ready To RUN • xxx Ready To FUNCOOL HUNTER - adidas SoLoMo mobile app LBS game LBS engagement: Find the adidas sports stars near you and run to them to get unique incentives and “tools” Users can also run to their friends to “grab” their tools Collect all the tool around the city to free the new adidas Clima Cool running shoe in a central location, and win big prizes Suddenly, running is great fun! 10
  • 11. Adidas:Running• xxx• xxx• Mobile App allows users to collect virtual tools nearby to “free” adidas Clima Cool shoes trapped in ice (virtual & in retail), users can also “snatch” tools from nearby users• Users get to keep “freed” Clima Cool shoes• >100k downloads, >80k participants• User APP activities shared on major social media (>100k feeds in 2 weeks, reach >10MM)• Campaign Ongoing… 11
  • 12. im 2.0 What we do?—Commercial Customized Development• Mobile• xxx App LBS• xxx• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads 12
  • 13. CA!:美味逗动你• xxx• xxx 13
  • 14. CA!:美味逗动你Better user experience!• xxxWaving mobile only without• xxxscreen touching to play thegameInstant Mobile SocialGame playing video will beuploaded to Tencent microbloginstantly 14
  • 15. im 2.0 What we do?—Commercial Customized Development • Mobile • xxx App LBS • xxx • Mobile App Game • Mobile + WEB Integration • AR + QR Integration • Html 5 Mobile Site • Html 5 In-app Ads 15
  • 16. Deeper Brand Engagement: Budweiser• xxx• xxx PUB BANNEREVENT Mobile interaction @ all touch points VIDEO 16
  • 17. Budweiser Porsche Carrera Cup Activation:Integrating The Mobile & Online Experience• xxx• xxx 17
  • 18. im 2.0 What we do?—Commercial Customized Development• Mobile• xxx App LBS• xxx• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads 18
  • 19. LAUNCH EVENT:Fashion landmark Tmall Entity Statue • xxx • xxx 19
  • 20. AR:LOGO RECOGNITION+QR• xxx• xxx 20
  • 21. im 2.0 What we do?—Commercial Customized Development• Mobile• xxx App LBS• xxx• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads 21
  • 22. Philips:Mobile Site• xxx• xxx 22
  • 23. im 2.0 What we do?—Commercial Customized Development• Mobile• xxx App LBS• xxx• Mobile App Game• Mobile + WEB Integration• AR + QR Integration• Html 5 Mobile Site• Html 5 In-app Ads 23
  • 24. In-app Ads• xxx• xxx Click the Ad. Shake the phone. View pulpy love story videos. 24
  • 25. In-app Ads• xxx• xxx 25
  • 26. In-app Ads • xxx • xxx 26
  • 27. im 2.0 What we do?——Social Media• Zhimei.com xxx• xxx• OOXX 27
  • 28. Zhimei.com:Consumers’ interests share platform• xxx• xxx 28
  • 29. im 2.0 What we do?——Social Media• Zhimei.com xxx• xxx• OOXX 29
  • 30. Social marketing platform:OOXX• xxx• xxx OOXX will be the first Chinese picture-based mobile application that lets users to ask questions, give opinions, make friends. The user submits a question with a picture, other users then vote and comment on the question. The initiating user can discuss with every commenting user, but commenting users cannot discuss among themselves. Hence OOXX puts the initiating user at the center. Stickiness is built first through submitting and voting on questions, then through comments and discussion as users deepen their relationships with other users on OOXX. Usage of this platform will likely be around personal interest points, personal decisions, and shopping. 30
  • 31. im 2.0 Our Marketing Resources• xxx• xxx High quality Apps & Games cooperationMobile Ads Media Industry Vertical Website 31
  • 32. Media partners:all-round cooperation with high qualityApps & Games • xxx • xxx …… 32
  • 33. Media partners—Mobile Ads media:refresh high quality mediaper month to ensure optimal media stock • xxx • xxx 33
  • 34. Media partners—Industry Vertical Website:Focus ontarget users, deep spread , further interaction• xxx• xxx 34
  • 35. About us• xxx• xxx 35
  • 36. im2.0 Company Profile • xxx • Founded at the end of 2008 • xxx • Head office in Beijing,Branch office in Shanghai • More than 250 staff 36
  • 37. im2.0 Our Goal &Belief • xxx • xxx • Goal:To Be The Most Effective Interactive Marketing Company • Belief:The Best Digital Marketing Is User-Experience Driven Good creative ideas alone will not deliver breakthrough user-experience, innovative and seamless integration of creative ideas, technology and media platforms is required 37
  • 38. im2.0 Leadership Team • xxx • xxxFounder CEO President/ COO VP of operationSusan Wang Chris Tung Yi-Chung Tay Sun Xuefeng| Kevin SunChina InterActive Corp PepsiCo Greater China PepsiCo Greater ChinaRenRen & Mop.com Marketing VP Marketing VP RenRenCMO & EVP Gigamedia Monitor Group Vice president of MobileKongzhong.com COO Principal Strategy developmentChannel/ Marketing VP Consultant Technical operations, 15+ years marketing veteran deputy general managerChinaRen & Sohu 10+ years marketing Director of MarketingMarketing Head veteran 38
  • 39. im2.0 Leadership Team • xxx • xxxCTO Technical VP Senior Game Art DirectorGao Da Yong Chen Jianxiong Zhou Shanshan ChinaRen Alumni&Sohu microblog SunnyFlashEmpire.com technical architecture and developmentFounder Disney Mobile Entertainment Mobile Internet ,LBS and verticalKooPlayer.com media Chief Designer (China)Founder China InterActive Corp Client R&D13+ years internet/ Flash Sr. Designer (Mobile Div.)veteran More than 12 years experience in large- scale Internet network systems, distributed computing, community 39 39
  • 40. im2.0 Leadership Team • xxx • xxx Executive Creative Director Group Creative Director Li Lang|Allen Lee Wang Dong|Kevin Wang Can Create, IPG Ogilvy Toronto Creative Director Senior Art Director Tribal DDB McCann-Erickson Creative Director Assistant Creative Director OgilvyOne Energy Source Assistant Creative Director Creative Director 40
  • 41. im2.0 Clients • xxx • xxx 41
  • 42. • xxx • xxx Looking forward to cooperating with youSong Rui | 宋锐 Li Yanran | 李琰然Senior BD Manager BD SpecialistIm2.0 interactive Im2.0 interactiveMobile:+86-18611741115 Mobile:+86-18647547678MSN:edi1004@hotmail.com MSN:aeagn24yanran@hotmail.comMail:rui.song@im20.com.cn Mail:yanran.li@im20.com.cnQQ:56126312 QQ:37669831 www.im20.com.cn 42

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