The Stories Behind the Designs: NLGX

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Presented at the Ullens Center of Contemporary Arts and the Today Art Museum in Beijing, May 2010

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The Stories Behind the Designs: NLGX

  1. 1. www.nlgx.com The story behind the designs of NLGX 保护...创新 设计背后的故事 Guest Speakers 演讲嘉宾: Michel Sutyadi 蒋立德 Ed Hung 熊福荣
  2. 2. What is NLGX? NLGX是什么? Independent apparel brand & design community 独立原创的服饰品牌和创意社区 P2
  3. 3. There is a story behind every design. 下面是所有设计背后的故事。 P3
  4. 4. Chai - To destroy is easier than to preserve. 拆除要比保留简单得多。 P4
  5. 5. Chai - To destroy is easier than to preserve. 拆除要比保留简单得多。 Number of Hutongs within the second ring road: 二环路以内胡同的数量: 1944 - 3200 1949 - 3073 1965 - 2382 1980 - 2290 1990 - 2242 2003 - 1559 source / 数据来自: CHP P5
  6. 6. NLGX Do Not Destroy - 不拆 Preserve...Create - 保留...创造 NLGX is proud to support the protection of histori- cal communities in Beijing. A portion of the proceeds from the sale of our “不拆” (Do Not Destroy) design will be used to fund future CHP activities. NLGX以支持保护北京历史文化的团体而自豪。把销 售“不拆”系列产品收益的一部分用来资助北京文化 遗产保护中心的文化遗产保护活动。 www.bjchp.org P6
  7. 7. Beijing’s traffic - one of the worst in the world 北京的交通-----世界上最糟糕城市交通之一 • 1 million cars in Beijing in 1999 • more than 4 million cars in Beijing in 2009 • 1800 new cars registered every day source: www.natooke.com • 1999年时北京汽车拥有1百万机动车辆 • 2009年时北京汽车拥有4百万机动车辆 • 现在每天都有1800辆新车注册登记 数据来源:www.natooke.com P7
  8. 8. NLGX Beijing Bicycle - 北京自行车 Love Beijing Ride Bicycle 爱北京骑自行车 P8
  9. 9. Blue Sky Day 蓝天日 P9
  10. 10. Blue Sky Day vs. Pollution 蓝天日对比空气污染严重的天空 P10
  11. 11. Blue Sky Day vs. Pollution 蓝天日对比空气污染严重的天空 • target of “Blue Sky Days” in 2000 was 164 days (177 actual BSD’s) • target of BSD’s in 2010 was 266 days (283 actual BSD’s in 2009) • target increase of more than 100 days in 10 years (increase of 106 actual BSD’s in 9 years) • 2000年北京的“蓝天工程”目标为164天(实际为177天) • 2010年北京的“蓝天工程”目标为266天(实际2009年为283天) • 十年内北京“蓝天工程”目标增加100个蓝天日 (九年内北京已经实际增加106个蓝天日) source / 数据来源: www.livefrombeijing.com P11
  12. 12. NLGX Blue Sky Day - 万里晴空 P12
  13. 13. Skylines and landscapes. 天际线和景观 P13
  14. 14. Skylines and landscapes. 天际线和景观 P14
  15. 15. NLGX Airport Code Cityscape Series - 机场编码都市风景系列 P-E-K vs. S-H-A P15
  16. 16. P16
  17. 17. Municipalities of major cities in China 中国的主要城市 010 021 Municipality of Beijing 北京地区 Municipality of Shanghai 上海地区 020 852 Municipality of Guangzhou Municipality of Hong Kong 广州地区 香港地区 P17
  18. 18. Yanqingxian Huairou Miyuan 延庆县 怀柔区 密云县 Municipality of Beijing Changping 北京地区 Pinggu 昌平区 平谷区 Shunyi 顺义区 Mentougou 010 门头沟区 010 - Area Code 地区编号 1. Xicheng District 西城区 Tongzhou 2. Dongcheng District 东城区 Fangshan 通州区 3. Xuanwu District 宣武区 房山 4. Chongwen District 崇文区 Daxing 大兴区 5. Shijingshan District 石景山 6. Haidian District 海淀区 7. Chaoyang District 朝阳区 8. Fengtai District 丰台区 P18
  19. 19. NLGX Area Code Series - 地区编号系列 010 - 021 - 020 - 852 P19
  20. 20. The first ever television set built in China in 1957 中国于1957年生产出的第一台电视机 Model Name: Hua Xia Di Yi Ping, Model No: 850 Company name: 北京牌 Manufactured in 1957 in Tianjin, China 产品名称: 华夏第一屏, 型号: 850 公司名称: 北京牌 制造于1957年中国天津 P20
  21. 21. NLGX Vintage TV - 老旧电视 华夏第一屏 P21
  22. 22. NLGX Other popular designs NLGX 其他畅销款式 P22
  23. 23. NLGX Brand Video NLGX 品牌视频 P23
  24. 24. P24
  25. 25. Shanghai, Laogang Landfill 上海,老港垃圾填埋厂 P25
  26. 26. Guiyang, Guizhou Province 贵州省贵阳市 P26
  27. 27. Chaohu Lake in Hefei, Anhui province 安徽省,合肥潮湖 P27
  28. 28. 环保 + 书包 P28
  29. 29. NLGX Recycled - Newspaper NLGX 环包 - 报纸 P29
  30. 30. NLGX Recycled - Car Tire NLGX 环包 - 车胎 P30
  31. 31. NLGX Recycled - Tarp NLGX 环包 - 广告布 P31
  32. 32. NLGX Recycled - HLB NLGX 环包 - 红蓝白 P32
  33. 33. NLGX Recycled - Rice Sack NLGX 环包 - 米袋 P33
  34. 34. NLGX Recycled - Capri Sun NLGX 环包 - 可沛利 P34
  35. 35. P35
  36. 36. Recycled Fashion 环保时尚 P36
  37. 37. Look Good. Love China. Love The Earth 好生活。热爱中国。热爱地球 Earth Day 2010 - April 22 世界地球日2010 P37
  38. 38. RECYCLED P38
  39. 39. Work with NLGX 与NLGX合作 Customized company or event t-shirts and newspaper bags www.nlgx.com Custom design and branding strategy NLGX distribution and sales NLGX collaboration designs 为客户量身定制公司或活动的T恤衫和报纸包 个性设计以及品牌战略 NLGX分销以及零售 NLGX合作设计 NLGX Design Store #33 Nanluoguxiang Dongcheng District Beijing China 100009 中国 100009 北京市东城区南锣鼓巷33号 Tel: +86 10-6404-8088 NLGX Design Company Ltd. #46 Fangjia Hutong, Building 4, Unit 1414 Dongcheng District Beijing China 100007 中国 100007 北京市东城区方家胡同46号4幢1414房间 Tel: +86 10-6403 4668 Fax: +86 10-6403 4668 Email: info@nlgx.com www.nlgx.com P39

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