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Implementing Web 2.0 Strategies for
    Healthcare Providers
    April 29, 2009

    Ori Fishler, Director – Internet Comm...
Corporate Overview


       •       Technology Management Consulting Firm
                 – Provide a unique blend of spe...
Internet Commerce Services

                                                                       Sales

                ...
Swine Flu – Who is Providing Information?




     Search Volume
      for Swine Flu
        skyrockets




        4

   ...
Agenda

               • What is Web 2.0 in a healthcare context?
               • The new reality of user expectations
  ...
What is Web 2.0?




        6

                                                                            6
Implementing...
Web 2.0 Definition


                       Web 2.0 is an attitude, not a
                      technology. It’s about ena...
Old Model




        8

                                                                            8
Implementing Web 2....
New Reality




                                                                            ?



        9

              ...
Pervasiveness of Social Media

               • Two-thirds of the world’s Internet population visit social networking or
 ...
New World of Expectations

               • Access
               • Control
               • Easy to use
               • ...
Areas of Collaboration and Interaction




       12

                                                                    ...
Goals and Benefits

               • Extend the Local Health Community Online
               • Improve Patient Care, Educa...
Case Studies and Success Stories




14
Creating a Vibrant Community




       15

                                                                            15...
Direct Communications and Transparency




       16

                                                                    ...
Adding Interactive and Engaging Content




       17

                                                                   ...
Rise in Importance of Social Tools




       18

                                                                        ...
Use for Community and Recruitment




       19

                                                                         ...
Electronic Medical Records




       20

                                                                            20
I...
60% of Physicians Interested in Social Networks

               Physicians participating in such online
                 c...
Internal Collaboration




       22

                                                                            22
Imple...
Questions To Ask Yourself and Your Organization

               • Do we have an explicit strategy for interacting with our...
Internet Commerce (IC) Practice


                                                                                   • Web...
Thank You for Joining Us



                                                 Questions?




                              ...
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Implementing Web 2.0 Strategies for Healthcare Providers

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How can you leverage Web 2.0 and social networks to empower your patients and providers, supplying them with innovative and effective web-based services and communities? How can they enable you to communicate more effectively and at lower costs?

Many hospitals are rushing to use Facebook, Twitter, blogs, RSS, YouTube and other social media tools, but are they doing it right? Is the use of social tools part of a cohesive strategy?

Join Edgewater's Internet Commerce Practice Director, Ori Fishler, for a complimentary webinar, where Ori will showcase opportunities for healthcare organizations to leverage Web 2.0 principles, as well as case studies of those who are doing it well.

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  • <number>
  • The term Web 2.0 is problematic. It has very long definitions and is viewed by many people in different ways.In the mainstream media it usually refers to cools sites in bright colors that are spelled wrong and suffer from over hype from sites like TechCrunch and others.<number>
  • We view web 2.0 as an attitude shift towards a different way people and organizations interact through the web<number>
  • In the old model, the physician was the primary source of medical information and the hospital the center of local health. <number>
  • The new reality with its wealth of available health information ,communities and communication channels have made the physicians and hospitals secondary and viewed more as treatment providers, not information or wellness providers online.<number>
  • Users have a new world of expectations from their online interactions. They expect to have access and control over their information and services, in an easy to use and intuitive manner, anytime, anywhere and from any device.check side effects of prescriptionsSchedule treatmentsPeople want to express themselves and discuss, collaborate and interact in health related issues.<number>
  • hospitals have numerous opportunities for to interact and collaborate with Patients, AHF and internally as well.<number>
  • So what’s in it for the Hospital?As an organization that serves a public purpose and as a business, there are many benefits hospitals can expect.<number>
  • In the next section we’ll look into a few organizations that are doing this right. Most Hospitals today are not doing anything. A few have started to experiment with different tools. We’ll highlight the ones we think are doing a good job, why, and what can be learned.<number>
  • The Children's hospital in Boston created a social media site called generation cures. The goal is to get kids and teenagers to become more aware and engaged in healthcare related issues and to provide another avenue for donations for adults. They provide interactive content and th ability to set profiles and be part of a community<number>
  • Paul Levy is the CEO of Beth Israel Deaconess in Boston and his blog is one of the first and most prominent of hospital executives. His blog goes beyond his thoughts on running a hospital but set transparency in hospital quality as a goal and he published regularly his quality goals, actual progress made and addresses quality issues. Topics that many organizations would not dare share online. <number>
  • Beth Israel is also one of the leaders in creating interactive and engaging content for patients and have integrated custom content with external content and services like care pages.<number>
  • The use of social media is one of the fastest growing trends in Hospital communications. Ed Bennett maintain in his blog a compilation of all the US hospitals that are using social media such as Facebook, blogs, youtube and twitter. Twitter has seen tremendous growth recently.<number>
  • A few examples on successful use of social networking sites:St Jude has close to 35,000 friends on Facebook who contribute and follow.Cedar Sinai is using YouTube for recruitments<number>
  • Physicians are embracing social networks as well. In a study done last year, 60% of physicians were interested in participating in physician only social networks.<number>
  • Internally, many hospitals are moving from a static intranet to a collaborative environment using products like Microsoft Sharepoint <number>
  • Edgewater helps healthcare organization in building their strategy, planning and execution of web initiatives.<number>
  • Transcript of "Implementing Web 2.0 Strategies for Healthcare Providers"

    1. 1. Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009 Ori Fishler, Director – Internet Commerce 1
    2. 2. Corporate Overview • Technology Management Consulting Firm – Provide a unique blend of specialty IT services – Leverage proven industry expertise in strategy, technology and enterprise performance management – Focus on middle and Global 2000 market • Founded in 1992 – Headquartered in Wakefield, MA – Publicly Traded (NASDAQ: EDGW) – Offices in AR, FL, NH, NY, CA – + 300 Employees, +225 Consultants – Represented in over 30 states – +1900 projects completed to date 2 2 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009 2
    3. 3. Internet Commerce Services Sales Service Marketing E‐Commerce Community  Mobile  and  Commerce and  Collaboration Content E‐Marketing  Customer Self  Services Service Search Personalization Content  Web Analytics Management Core 3 3 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    4. 4. Swine Flu – Who is Providing Information? Search Volume for Swine Flu skyrockets 4 4 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    5. 5. Agenda • What is Web 2.0 in a healthcare context? • The new reality of user expectations • Opportunities in Healthcare • Case Studies & Success Stories • Questions to ask yourself • Open Q & A 5 5 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    6. 6. What is Web 2.0? 6 6 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    7. 7. Web 2.0 Definition Web 2.0 is an attitude, not a technology. It’s about enabling and encouraging participation through open applications and services. Transparency, Openness, Collaboration, Interactivity, Engagement 7 7 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    8. 8. Old Model 8 8 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    9. 9. New Reality ? 9 9 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    10. 10. Pervasiveness of Social Media • Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time • Facebook’s fastest growing demographic: 35 - 49 10 10 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    11. 11. New World of Expectations • Access • Control • Easy to use • Anytime, Anywhere • From any device • Communicate • Collaborate • Interact • Share • Learn • Contribute 11 11 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    12. 12. Areas of Collaboration and Interaction 12 12 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    13. 13. Goals and Benefits • Extend the Local Health Community Online • Improve Patient Care, Education and Prevention • Drive Visits, Referrals, Consultations and Class Participation • Improve AHP Involvement and Engagement • Patient and AHP Loyalty • Build and Enhance Relationships • Expand Reach and Frequency of contact in a cost effective way • Improve Operational Efficiencies 13 13 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    14. 14. Case Studies and Success Stories 14
    15. 15. Creating a Vibrant Community 15 15 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    16. 16. Direct Communications and Transparency 16 16 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    17. 17. Adding Interactive and Engaging Content 17 17 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    18. 18. Rise in Importance of Social Tools 18 18 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    19. 19. Use for Community and Recruitment 19 19 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    20. 20. Electronic Medical Records 20 20 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    21. 21. 60% of Physicians Interested in Social Networks Physicians participating in such online communities are more likely to: • Be primary care physicians; • Be female; • Own a PDA or smartphone; • Go online during or between patient consultations; and • Be slightly younger than the average physician. Results are based on a Q1 2008 telephone and online survey of 1,832 practicing U.S. physicians. 21 21 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    22. 22. Internal Collaboration 22 22 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    23. 23. Questions To Ask Yourself and Your Organization • Do we have an explicit strategy for interacting with our patients/AHP online? • De we have defined goals and realistic expectations of outcomes? • Does our web presence contribute to our community, business, and public purposes? Does it contribute to our bottom line? • Have we minimized our service costs with online self-service options? • Are we measuring the success of our online initiatives and marketing spend? • Do we have a governance structure in place to support and maintain social media activities? • What new skills and capabilities do we need? 23 23 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    24. 24. Internet Commerce (IC) Practice • Web 2.0 Strategy • Competitive Analysis Strategy • Road Map Development Web Strategy • Organization Assessment Planning Business /  • Operational Strategy Vendor  Functional  • Budgeting & Planning Selection Requirement Execution Usability and  Web  Creative  Interface  Development Services Development Testing and  Product  Program  Integration Deployment Customization Management 24 24 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
    25. 25. Thank You for Joining Us Questions? Thank You! Contact info Ori Fishler, Director Internet Commerce ofishler@edgewater.com (201) 575-1158 25 25 Implementing Web 2.0 Strategies for Healthcare Providers April 29, 2009
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