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Majestic Media: Social Media Case Studies - 0112
 

Majestic Media: Social Media Case Studies - 0112

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Building for Agencies and Generating ROI for their brands - Take a peek at some of our more celebrated campaigns.

Building for Agencies and Generating ROI for their brands - Take a peek at some of our more celebrated campaigns.

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    Majestic Media: Social Media Case Studies - 0112 Majestic Media: Social Media Case Studies - 0112 Presentation Transcript

    • Majestic Media Majestic Media Ltd. Social Technology and App Development Expertise since 2007
    • About Us Keeping Up With TrendsSource: Add This Blog (http://www.addthis.com/blog/page/4/) •  We keep up with the latest trends •  We subscribe to the latest tech blogs & news keeping you informed on what will work for your brand •  Our developers and staff spend at least 15% of their time doing research and development PAGE 2
    • Successful IntegrationsSource: Add This Blog (http://www.addthis.com/blog/page/4/) KIA Motors – Rio Roadtrip Mac’s Convenience – Stick it Out There HomeSense Canada – Design Your Digs Kraft Crystal Light – Digital Sampling PAGE 3
    • Kia MotorsKia Rio Roadtrip Grow the Facebook fan base to 20,000 while promoting the new fuel efficient Kia Rio. Users were asked to drop a pin anywhere on a map to predict how far the couple can go on a single tank of gas for a chance to win a new car. PAGE 4
    • Kia MotorsOur Execution: Facebook App, Strategy, Design & Development • Anti-cheat mechanism • Secure Contest Management System • Advanced mapping tool where users can drop a pin to a specific location • Reverse geo-lookups using Google Maps to find nearest pins • Backend coding to enable administrators to select a winner that is closest to the actual location where the car ran out of gas • Cross checked entries against 9,000 users that have tried to previously cheat contests (blacklisted cheaters that are banned from promotions) • Content Management System (CMS) allowing for secure login, downloading entries, analytics, selecting secondary or grand prize winners • Rapid Development (2 weeks) • Bilingual implementation (FRE/ENG) PAGE 5
    • Kia MotorsOur Execution: Facebook App, Strategy, Design & Development Integrated Analytics • Number of Facebook posts related to Kia Motors • Number of Tweets • Conversions & click-throughs of wall posts, status updates, tweets to active users that engaged with the app • Engagement/Share Rate • CPF: Cost Per Fan (Maintenance) • CPA: Cost Per Fan Acquisition • Media Referrals (Earned, Paid, Generated) • Community Growth PAGE 6
    • Kia MotorsOur Execution: Facebook App, Strategy, Design & Development • Exceeded 20,000 Facebook Fan Goal in less than 3 ½ weeks (28,500+) • Revitalized Fan Base (“Talking About” indicator grew 300%) • Contributed to year over year sales lift of 36.7% (developed 3 separate digital campaigns in 2011) • Cross-channel media integration: YouTube, Twitter, Facebook PAGE 7
    • Protecting Your Brand’s IntegrityProprietary Anti-Cheat Algorithm • Developed an algorithm that can detect cheaters (suspicious entries) Benefit to the brand = genuine contest participants will win prizes and minimal negative banter about contest legitimacy • Created a database of over 5,000 users that have tried to previously cheat contests (blacklisted cheaters that are banned from promotions) • Integrated with our Contest Management System so our clients can quickly and easily see the campaign totals • Algorithm is customized for each brand promotion • CMS also allows for secure login, download entries, moderation, analytics, selecting weekly or grand prize winners and much more… PAGE 8
    • Mac’s Convenience StoreFroster “Stick it out There” Create an online environment to engage consumers to purchase more Froster product Re-brand the Froster line of slushee drink PAGE 9
    • Mac’s Convenience StoreOur Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store • Mirrored Microsite and Facebook Application • Highly Interactive with User-Generated Content uploads • A first of it’s kind campaign in Canada; “Stick it Out There” campaign prompted users to upload a picture of their coloured tongue after drinking a Froster • Managed and Delivered full Creative, Design & Development • All content uploaded to microsite was mirrored on the Facebook application (and vice versa) • Centralized database that takes all the content and mirrors on the Facebook application and microsite • Re-branded creative: microsite, Facebook apps, in-store creative, wallpapers and 10 juicy flavours PAGE 10
    • Mac’s Convenience StoreOur Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store • Re-branded Froster brand entirely (based on Campaign Creative) • Grew Facebook fan base from 0 – 22,000 in under 8 weeks • 16.9% lift in Froster Sales over previous year • Developed and Implemented custom I-Phone App • App Featured for innovation in Marketing Magazine • Based on response, launched Mid-Campaign add-on component to have consumers name the next Froster holiday flavour PAGE 11
    • HomeSenseDesign Your Digs Capture the spirit of Back to School and Back to Work among Facebook fans looking to re-design their working environment. Create deep user engagement while generating seasonal product interest. PAGE 12
    • HomeSenseOur Execution: Microsite, Facebook App, Strategy, Design & Development • Custom Omniture analytics with click-tracking to measure ROI of various media outlets: i.e. Radio, print, in-store, online. • Drag and drop functionality for fans to design their unique environment from HomeSense products to create their own dorm or home office • Strategy and Concept developed for our agency partner (including full User-Experience (app flow & wireframes) • Full Creative, Design & Development • All content uploaded to microsite was mirrored on the Facebook application (and vice versa) • Flash implementation: ability to change room wall colours, used real life products, easy to use drag and drop tool • Robust contest engine (most votes wins $1,000 HomeSense gift card) • Printable item lists for any room (create a shopping list to take to store) • Database of all products to show total savings & in-store price of products PAGE 13
    • HomeSenseOur Execution: Cross-media integration (TV, print, in-store, radio, online) • Over 7,000 User-Generated Content uploads in under 1 week • Over 15,000 new Facebook Fans • Selected by Facebook as a featured application PAGE 14
    • Kraft Crystal Light Free Samples: Go Viral!Source: Add This Blog (http://www.addthis.com/blog/page/4/) Distribute 50,000 samples online. Provide secure system for non-duplication and sample fulfillment. PAGE 15
    • Kraft Crystal LightOur Execution: Online, Sharing, CMS, Facebook integration, Analytics • Developed a strategy for open product distribution online and on Facebook • Strategy Development and User Experience (UX) design • Custom CMS created for the fulfillment house (they can download daily Excel files of sample requests) • Rapid prototyping: Created in under 2 weeks • Research and Development that allowed non-Facebook users/traffic to still access the application and request free samples without the need to create a Facebook account • Application Hosting • App Development (bilingual deployment) • Analytics Integration • Bilingual Execution (Fre/Eng) PAGE 16
    • Kraft Crystal LightOur Execution: Online, Sharing, CMS, Facebook integration, Analytics Bilingual (Fre/Eng)Custom CMS for thefulfilment house to sendout samples Started off with 0 fans FIRST of it’s kind in Canada - Accessible to Online and Facebook members seamlessly VIRAL Option to Share after sample confirmation receipt PAGE 17
    • Kraft Crystal Light Our Execution: Online, Facebook, Rich-media bannersSource: Add This Blog (http://www.addthis.com/blog/page/4/) • Viral growth: 300 samples Day 1, 6,000 samples Day 2 • 49,000 samples distributed digitally in 4 weeks (had to close application to prevent exceeding sample supply) • 11,000 new Facebook fans generated (Facebook “Like” was not a sample requirement) • Cross-channel media: Online, Facebook, Rich-media banners PAGE 18
    • Contact InformationMario Zelaya Edward SattaurManaging & Exec. Creative Director Director of Agency Partnershipst: 1(888) 483-3331 t: 1(888) 483-3331m: (905) 334-5445 m: (416) 735-5885f: 1(888) 331-3231 f: 1(888) 331-3231e: marioz@majesticmedia.ca e: edward@majesticmedia.caw: www.majesticmedia.ca w: www.majesticmedia.ca PAGE 19