Majestic Media                        Majestic Media Ltd. Social Technology and App Development Expertise since 2007
About Us    Keeping Up With TrendsSource: Add This Blog (http://www.addthis.com/blog/page/4/)                             ...
Successful IntegrationsSource: Add This Blog (http://www.addthis.com/blog/page/4/)                                        ...
Kia MotorsKia Rio Roadtrip               Grow the Facebook fan base to 20,000 while promoting the new fuel               e...
Kia MotorsOur Execution: Facebook App, Strategy, Design & Development             • Anti-cheat mechanism             • Sec...
Kia MotorsOur Execution: Facebook App, Strategy, Design & Development             Integrated Analytics             • Numbe...
Kia MotorsOur Execution: Facebook App, Strategy, Design & Development             • Exceeded 20,000 Facebook Fan Goal in l...
Protecting Your Brand’s IntegrityProprietary Anti-Cheat Algorithm               • Developed an algorithm that can detect c...
Mac’s Convenience StoreFroster “Stick it out There”               Create an online environment to engage consumers to purc...
Mac’s Convenience StoreOur Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store               • Mirrored ...
Mac’s Convenience StoreOur Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store              • Re-branded...
HomeSenseDesign Your Digs               Capture the spirit of Back to School and Back to Work among Facebook              ...
HomeSenseOur Execution: Microsite, Facebook App, Strategy, Design & Development             • Custom Omniture analytics wi...
HomeSenseOur Execution: Cross-media integration (TV, print, in-store, radio, online)              • Over 7,000 User-Genera...
Kraft Crystal Light    Free Samples: Go Viral!Source: Add This Blog (http://www.addthis.com/blog/page/4/)                 ...
Kraft Crystal LightOur Execution: Online, Sharing, CMS, Facebook integration, Analytics              • Developed a strateg...
Kraft Crystal LightOur Execution: Online, Sharing, CMS, Facebook integration, Analytics                      Bilingual    ...
Kraft Crystal Light    Our Execution: Online, Facebook, Rich-media bannersSource: Add This Blog (http://www.addthis.com/bl...
Contact InformationMario Zelaya                                               Edward SattaurManaging & Exec. Creative Dire...
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Majestic Media: Social Media Case Studies - 0112

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Building for Agencies and Generating ROI for their brands - Take a peek at some of our more celebrated campaigns.

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Majestic Media: Social Media Case Studies - 0112

  1. 1. Majestic Media Majestic Media Ltd. Social Technology and App Development Expertise since 2007
  2. 2. About Us Keeping Up With TrendsSource: Add This Blog (http://www.addthis.com/blog/page/4/) •  We keep up with the latest trends •  We subscribe to the latest tech blogs & news keeping you informed on what will work for your brand •  Our developers and staff spend at least 15% of their time doing research and development PAGE 2
  3. 3. Successful IntegrationsSource: Add This Blog (http://www.addthis.com/blog/page/4/) KIA Motors – Rio Roadtrip Mac’s Convenience – Stick it Out There HomeSense Canada – Design Your Digs Kraft Crystal Light – Digital Sampling PAGE 3
  4. 4. Kia MotorsKia Rio Roadtrip Grow the Facebook fan base to 20,000 while promoting the new fuel efficient Kia Rio. Users were asked to drop a pin anywhere on a map to predict how far the couple can go on a single tank of gas for a chance to win a new car. PAGE 4
  5. 5. Kia MotorsOur Execution: Facebook App, Strategy, Design & Development • Anti-cheat mechanism • Secure Contest Management System • Advanced mapping tool where users can drop a pin to a specific location • Reverse geo-lookups using Google Maps to find nearest pins • Backend coding to enable administrators to select a winner that is closest to the actual location where the car ran out of gas • Cross checked entries against 9,000 users that have tried to previously cheat contests (blacklisted cheaters that are banned from promotions) • Content Management System (CMS) allowing for secure login, downloading entries, analytics, selecting secondary or grand prize winners • Rapid Development (2 weeks) • Bilingual implementation (FRE/ENG) PAGE 5
  6. 6. Kia MotorsOur Execution: Facebook App, Strategy, Design & Development Integrated Analytics • Number of Facebook posts related to Kia Motors • Number of Tweets • Conversions & click-throughs of wall posts, status updates, tweets to active users that engaged with the app • Engagement/Share Rate • CPF: Cost Per Fan (Maintenance) • CPA: Cost Per Fan Acquisition • Media Referrals (Earned, Paid, Generated) • Community Growth PAGE 6
  7. 7. Kia MotorsOur Execution: Facebook App, Strategy, Design & Development • Exceeded 20,000 Facebook Fan Goal in less than 3 ½ weeks (28,500+) • Revitalized Fan Base (“Talking About” indicator grew 300%) • Contributed to year over year sales lift of 36.7% (developed 3 separate digital campaigns in 2011) • Cross-channel media integration: YouTube, Twitter, Facebook PAGE 7
  8. 8. Protecting Your Brand’s IntegrityProprietary Anti-Cheat Algorithm • Developed an algorithm that can detect cheaters (suspicious entries) Benefit to the brand = genuine contest participants will win prizes and minimal negative banter about contest legitimacy • Created a database of over 5,000 users that have tried to previously cheat contests (blacklisted cheaters that are banned from promotions) • Integrated with our Contest Management System so our clients can quickly and easily see the campaign totals • Algorithm is customized for each brand promotion • CMS also allows for secure login, download entries, moderation, analytics, selecting weekly or grand prize winners and much more… PAGE 8
  9. 9. Mac’s Convenience StoreFroster “Stick it out There” Create an online environment to engage consumers to purchase more Froster product Re-brand the Froster line of slushee drink PAGE 9
  10. 10. Mac’s Convenience StoreOur Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store • Mirrored Microsite and Facebook Application • Highly Interactive with User-Generated Content uploads • A first of it’s kind campaign in Canada; “Stick it Out There” campaign prompted users to upload a picture of their coloured tongue after drinking a Froster • Managed and Delivered full Creative, Design & Development • All content uploaded to microsite was mirrored on the Facebook application (and vice versa) • Centralized database that takes all the content and mirrors on the Facebook application and microsite • Re-branded creative: microsite, Facebook apps, in-store creative, wallpapers and 10 juicy flavours PAGE 10
  11. 11. Mac’s Convenience StoreOur Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store • Re-branded Froster brand entirely (based on Campaign Creative) • Grew Facebook fan base from 0 – 22,000 in under 8 weeks • 16.9% lift in Froster Sales over previous year • Developed and Implemented custom I-Phone App • App Featured for innovation in Marketing Magazine • Based on response, launched Mid-Campaign add-on component to have consumers name the next Froster holiday flavour PAGE 11
  12. 12. HomeSenseDesign Your Digs Capture the spirit of Back to School and Back to Work among Facebook fans looking to re-design their working environment. Create deep user engagement while generating seasonal product interest. PAGE 12
  13. 13. HomeSenseOur Execution: Microsite, Facebook App, Strategy, Design & Development • Custom Omniture analytics with click-tracking to measure ROI of various media outlets: i.e. Radio, print, in-store, online. • Drag and drop functionality for fans to design their unique environment from HomeSense products to create their own dorm or home office • Strategy and Concept developed for our agency partner (including full User-Experience (app flow & wireframes) • Full Creative, Design & Development • All content uploaded to microsite was mirrored on the Facebook application (and vice versa) • Flash implementation: ability to change room wall colours, used real life products, easy to use drag and drop tool • Robust contest engine (most votes wins $1,000 HomeSense gift card) • Printable item lists for any room (create a shopping list to take to store) • Database of all products to show total savings & in-store price of products PAGE 13
  14. 14. HomeSenseOur Execution: Cross-media integration (TV, print, in-store, radio, online) • Over 7,000 User-Generated Content uploads in under 1 week • Over 15,000 new Facebook Fans • Selected by Facebook as a featured application PAGE 14
  15. 15. Kraft Crystal Light Free Samples: Go Viral!Source: Add This Blog (http://www.addthis.com/blog/page/4/) Distribute 50,000 samples online. Provide secure system for non-duplication and sample fulfillment. PAGE 15
  16. 16. Kraft Crystal LightOur Execution: Online, Sharing, CMS, Facebook integration, Analytics • Developed a strategy for open product distribution online and on Facebook • Strategy Development and User Experience (UX) design • Custom CMS created for the fulfillment house (they can download daily Excel files of sample requests) • Rapid prototyping: Created in under 2 weeks • Research and Development that allowed non-Facebook users/traffic to still access the application and request free samples without the need to create a Facebook account • Application Hosting • App Development (bilingual deployment) • Analytics Integration • Bilingual Execution (Fre/Eng) PAGE 16
  17. 17. Kraft Crystal LightOur Execution: Online, Sharing, CMS, Facebook integration, Analytics Bilingual (Fre/Eng)Custom CMS for thefulfilment house to sendout samples Started off with 0 fans FIRST of it’s kind in Canada - Accessible to Online and Facebook members seamlessly VIRAL Option to Share after sample confirmation receipt PAGE 17
  18. 18. Kraft Crystal Light Our Execution: Online, Facebook, Rich-media bannersSource: Add This Blog (http://www.addthis.com/blog/page/4/) • Viral growth: 300 samples Day 1, 6,000 samples Day 2 • 49,000 samples distributed digitally in 4 weeks (had to close application to prevent exceeding sample supply) • 11,000 new Facebook fans generated (Facebook “Like” was not a sample requirement) • Cross-channel media: Online, Facebook, Rich-media banners PAGE 18
  19. 19. Contact InformationMario Zelaya Edward SattaurManaging & Exec. Creative Director Director of Agency Partnershipst: 1(888) 483-3331 t: 1(888) 483-3331m: (905) 334-5445 m: (416) 735-5885f: 1(888) 331-3231 f: 1(888) 331-3231e: marioz@majesticmedia.ca e: edward@majesticmedia.caw: www.majesticmedia.ca w: www.majesticmedia.ca PAGE 19

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