Facebook Application Experts

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This presentation goes through brief case studies of the Facebook applications Majestic Media has implemented for agencies and their big brands. This is a snap shot of our Facebook App portfolio.

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Facebook Application Experts

  1. 1. Majestic Media Ltd. Majestic Media: Social Technology & Web App Experts
  2. 2. About Us <ul><li>We offer: </li></ul><ul><ul><ul><ul><ul><li>Social Media strategy and development to agencies and their clients </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>White labelling services: We can be an extension of your brand </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Discounted strategy and development rates to our partner agencies, resulting in increased profitability </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Highly skilled senior developers: Facebook, YouTube, Twitter </li></ul></ul></ul></ul></ul>PAGE
  3. 3. <ul><li>White Label Solutions: we’re different than others </li></ul>PAGE <ul><li>We work in the background for your agency </li></ul><ul><li>We provide technological expertise on the latest platforms </li></ul><ul><li>We help you during the planning and strategy process, all while under your agency name </li></ul><ul><li>Let us do the work, you take home the awards </li></ul>About Us
  4. 4. <ul><li>Keeping Up With Trends </li></ul>PAGE <ul><li>We keep up with the latest trends </li></ul><ul><li>We subscribe to the latest tech blogs & news keeping you informed on what will work for your brand </li></ul><ul><li>Our developers and staff spend at least 15% of their time doing research and development </li></ul>About Us Source: Add This Blog (http://www.addthis.com/blog/page/4/)
  5. 5. PAGE Proprietary Anti-Cheat Algorithm Protect your brand name promotions <ul><li>Developed an algorithm that can detect cheaters </li></ul><ul><li>Created a database of over 5000 users that have tried to previously cheat contests (blacklisted cheaters that are banned from promotions) </li></ul><ul><li>Integrated with our Contest Management System so our clients can quickly and easily see the campaign totals </li></ul><ul><li>Algorithm is customized for each brand promotion </li></ul><ul><li>CMS also allows for secure login, download entries, moderation, analytics, selecting weekly or grand prize winners and much more… </li></ul>What we did:
  6. 6. PAGE <ul><li>Wireframes, User Experience Strategy, Design, & Development </li></ul><ul><li>About the campaign: Join Kia on Facebook, build your Soul and win it! </li></ul><ul><li>Rapid Development (2 weeks): Bilingual, database, custom Flash Kia builder tool, anti-cheat algorithm/tool, Contest Management System, & much more </li></ul><ul><li>Result: Increased Fan base by 10,000. Captured 900 cheaters! </li></ul><ul><li>Continual brand awareness, engagement & exceeded client expectations </li></ul>Kia Motors Win a brand new Kia Soul What we did:
  7. 7. PAGE <ul><li>User Experience Strategy & Development </li></ul><ul><li>About the campaign: watch a video, get the right answer, get a ballot to win a trip to the Juno Awards </li></ul><ul><li>Rapid Development (1.5 weeks): Bilingual, encrypted database, anti-cheat algorithm/tool, Contest Management System, & much more </li></ul><ul><li>Continual brand awareness, engagement & exceeded client expectations </li></ul>Chevrolet Canada Cruze to Juno Awards What we did:
  8. 8. PAGE <ul><li>Social Strategy, Design & Development </li></ul><ul><li>About the campaign: Users register their team to Get Paid Like a Pro (They can have all their fees paid for & win Gatorade gear) </li></ul><ul><li>First of its kind pre & post-like fan page tab where it integrates video playing in the background, Flash and customizes to your name </li></ul><ul><li>High-end creative development, custom notifications (invite users to join your team, simple and easy to use navigation) </li></ul>Gatorade Get Paid Like a Pro: Sports and Social Clubs of Canada What we did:
  9. 9. <ul><li>Free Samples: Go Viral! </li></ul>PAGE <ul><li>Created a bilingual sampling application </li></ul><ul><li>Built a secure login web application for the fulfillment house </li></ul><ul><li>Developed a social strategy and UX (app flow & wireframes) </li></ul><ul><li>With some R&D work, we created the app so it was accessible to Facebook & non-Facebook users (rich media ads were all driving to the Facebook fan page) </li></ul>Crystal Light Source: Add This Blog (http://www.addthis.com/blog/page/4/) What we did:
  10. 10. PAGE <ul><li>Wireframes & User Experience Strategy </li></ul><ul><li>About the campaign: User Generated app (Slush your pic to win!) </li></ul><ul><li>Rapid Development (9 days): SSL certificates, encrypted database, custom Flash image modification tool, bilingual, anti-cheat algorithm/tool, moderation tool, & much more </li></ul><ul><li>Result: Doubled fan base in 1 week, over 5000 user generated pics in less than 3 weeks </li></ul>Chevrolet/Glee Gleek out at Glee Live! What we did:
  11. 11. <ul><li>Our Execution </li></ul>PAGE <ul><li>Grew fan base from 0-11,000 + in less than 5 weeks </li></ul><ul><li>Gave out over 47,000 samples in 5 weeks ( viral growth ) </li></ul><ul><li>Rapid prototyping: Created bilingual app in under 2 weeks </li></ul><ul><li>We provided strategy & wireframes, agency provided PSDs/designs </li></ul><ul><li>We developed a server side authentication to ensure that no household received multiple samples (various authentication checks were put in place) </li></ul><ul><li>Excellent way to distribute samples at a low cost </li></ul>Crystal Light
  12. 12. PAGE Hot Wheels Eat My Dust <ul><li>A Facebook game & contest engine with a robust Content Management System that was b ilingual & contains custom 3D animations & illustrations </li></ul><ul><li>We pushed Flash to its limits in terms of features and structural limitations before reaching performance issues (the most Flash is capable of handling) </li></ul><ul><li>Pseudo-3D game engine </li></ul><ul><li>Promotes sharing of the game, Hot Wheels products, all integrated within a larger campaign </li></ul>What we did:
  13. 13. <ul><li>Game where users race across Canada (custom illustrations of various levels that showed Canada & popular landmarks) </li></ul><ul><li>A robust CMS: </li></ul><ul><ul><li>Manage all entries </li></ul></ul><ul><ul><li>View user data/info </li></ul></ul><ul><ul><li>Anti-cheat mechanisms </li></ul></ul><ul><li>Bilingual integration </li></ul><ul><li>Custom 3D animations </li></ul><ul><li>Custom analytics </li></ul><ul><li>Facebook Connect integration to challenge your Facebook friends to the game (posts a custom Hot Wheels message on their walls) </li></ul><ul><li>Integrates real life Hot Wheels products in the game (ie. Circle of fire, 4 in 1 track, cars, etc…) </li></ul>PAGE Hot Wheels Our Execution
  14. 14. PAGE Mazda What do you drive? <ul><li>Development of 4 bilingual Facebook applications in 8 days </li></ul><ul><li>Integration of YouTube Channel </li></ul><ul><li>Integration of Flickr </li></ul><ul><li>Custom line-up page with mini-CMS </li></ul><ul><li>Custom robust analytics to track every share and click on the app </li></ul>What we did:
  15. 15. PAGE GM – Chevy Cruze Chevy Cruze Contest <ul><li>A Facebook contest engine with a robust Content Management System that allowed users to win a Brand new Chevy Cruze ( giving a car away on Facebook ) </li></ul><ul><li>Anti-cheat mechanism (so the same person couldn’t create fake accounts to try to win the car) </li></ul>What we did:
  16. 16. PAGE <ul><li>Built an encrypted database & contest platform which enabled the client to: </li></ul><ul><ul><li>Manage videos </li></ul></ul><ul><ul><li>Manage entries </li></ul></ul><ul><ul><li>Integrated a clever anti-cheat mechanism </li></ul></ul><ul><ul><li>Select daily winners </li></ul></ul><ul><ul><li>Select grand prize winner </li></ul></ul><ul><li>Users would have to “Like” the fan page, review a video, answer a question about the video and then enter for a chance to win </li></ul><ul><li>If they shared the contest on Twitter, then they would get an extra ballot entry </li></ul><ul><li>Very innovative & successful campaign </li></ul>GM – Chevy Cruze Our Execution
  17. 17. PAGE <ul><li>A QR and Facebook based platform that allows you to “ Like” anything in the real world </li></ul><ul><li>Merges the gap between the real world and the digital world </li></ul><ul><li>Comes with analytics & is easy /simple to use (create a QR code and begin tracking in seconds! </li></ul><ul><li>Login using Facebook Connect and you’re ready to roll </li></ul>ItWowed.Me What it can do: Like anything in the real world!
  18. 18. <ul><li>Design Your Digs </li></ul>PAGE <ul><li>Created a bilingual Facebook application & microsite </li></ul><ul><li>Flash tool allowed you to drag and drop HomeSense products to create your own room </li></ul><ul><li>Developed the concept, social strategy UX (app flow & wireframes), designs & development </li></ul>HomeSense Source: Add This Blog (http://www.addthis.com/blog/page/4/) What we did:
  19. 19. <ul><li>Our Execution </li></ul>PAGE <ul><li>All content uploaded to microsite was mirrored on the Facebook application (and vice versa) </li></ul><ul><li>Over 7,000 uploads in just one week </li></ul><ul><li>Flash implementation: ability to change room wall colours, used real life products, easy to use drag and drop tool </li></ul><ul><li>Robust contest engine (most votes wins $1,000 in HomeSense gift cards) </li></ul><ul><li>Ability to print items viewed in anyone’s room (create a shopping list to take to store) </li></ul><ul><li>Integrated robust analytics and conversion tracking (Omniture Analytics) </li></ul><ul><li>Created database of all products to show total savings & in-store price of products </li></ul>HomeSense
  20. 20. <ul><li>Our Execution </li></ul>PAGE <ul><li>Countless number of permutations and customizable rooms </li></ul><ul><li>All products were listed in French & English </li></ul><ul><li>Ability to earn more ballots when shared on Facebook or Twitter (using Twitter Oauth) </li></ul><ul><li>Ability to share other peoples rooms (or your own), with friends & family </li></ul><ul><li>Fully interactive & simple to use drag and drop platform </li></ul><ul><li>Grew virally </li></ul><ul><li>Amazon EC2 server deployment & created a scalable architecture to offset high traffic volumes </li></ul>HomeSense continued:
  21. 21. Truth or Dare PAGE <ul><li>Created a robust contest engine and Content Management System </li></ul><ul><li>Integrated contest with YouTube, Twitter/API, Microsite & Facebook App </li></ul><ul><li>Ability to share polls on Facebook & Twitter for social growth </li></ul>Naked Grape What we did:
  22. 22. <ul><li>Integrate contest with YouTube (all videos get uploaded to YouTube via their API to their YouTube channel) </li></ul><ul><li>Twitter/API integration with contest (share on Twitter to get more ballots) </li></ul><ul><li>Microsite & Facebook App integration (one central database so entries are mirrored on both sites: FB & microsite) </li></ul><ul><li>Ability to share polls on Facebook & Twitter for social growth  </li></ul><ul><li>Contest engine & Content Management System that allows you to: Manage entries, View user/entrant info, Manage winners, obtain analytics, data dump of user info & Manage content (update polls & new themes) </li></ul>PAGE Our Execution Naked Grape
  23. 23. PAGE HomeSense Shopper Showdown <ul><li>Created a Facebook application/contest engine </li></ul><ul><li>Fully customized rich creative, concept & development </li></ul><ul><li>Robust CMS to manage various contests & contest periods </li></ul><ul><li>Bilingual execution: ie. We detect language settings so French users only see French content </li></ul>What we did:
  24. 24. <ul><li>Allows for 2 contests to occur simultaneously in a simple/easy process </li></ul><ul><li>A robust CMS: </li></ul><ul><ul><li>Manage all entries </li></ul></ul><ul><ul><li>View user data/info </li></ul></ul><ul><ul><li>Manage various stages of the contest </li></ul></ul><ul><ul><li>Anti-cheat mechanisms </li></ul></ul><ul><li>Bilingual integration </li></ul><ul><li>Promotes HomeSense products, community engagement, etc. </li></ul>PAGE HomeSense Our Execution
  25. 25. PAGE President’s Choice Healthy Eating Challenge <ul><li>Created a robust Flash based Facebook application and Content Management System with custom meal plans to lose weight, live healthy </li></ul><ul><li>Allows users to purchase products in all Loblaw grocery stores (drives sales to stores) </li></ul><ul><li>Robust Content Management System to update meal plans </li></ul>What we did:
  26. 26. <ul><li>Create custom meal plans to lose weight, live healthy </li></ul><ul><li>All meal plans created by professional nutritionists </li></ul><ul><li>Allows users to purchase products in all Loblaw grocery stores (drives sales to stores) </li></ul><ul><li>Easily share content within Facebook </li></ul><ul><li>Highly robust Flash based application </li></ul><ul><li>Simple, elegant and easy to use </li></ul>PAGE President’s Choice Our Execution
  27. 27. PAGE HomeSense Decorate Your Halls <ul><li>Facebook & microsite contest </li></ul><ul><li>A robust CMS: Manage all entries, View user data/info, Manage various stages of the contest and Anti-cheat mechanisms </li></ul><ul><li>Bilingual integration </li></ul><ul><li>Promotes HomeSense products, community engagement </li></ul>What we did:
  28. 28. PAGE HomeSense Our Execution <ul><li>Created a fun and easy to use drag and drop tool where users can drag real HomeSense products into a room that they can fully customize (wall colours, products, etc…) </li></ul><ul><li>Ability to print a shopping list of products to take to HomeSense </li></ul><ul><li>Ability to receive more ballots for sharing on Facebook or Twitter </li></ul><ul><li>All content on microsite was mirrored on Facebook and vice versa (1 central database) </li></ul>
  29. 29. PAGE CarStar Make Accidents “Unhappen” <ul><li>A microsite contest that integrated Facebook Connect </li></ul><ul><li>Promotes UGC: “Tell us what accidents you would like to unhappen” </li></ul><ul><li>A fun and easy to use Flash website that mimics a slot machine to view new videos, pictures and other user generated content (UGC) </li></ul><ul><li>Lots of weekly winners & grand prize winner goes to Vegas! </li></ul>What we did:
  30. 30. PAGE <ul><li>Allows users to upload videos, photos, and stories of things they would like to “ unhappen ” </li></ul><ul><li>Ability to share each entry using the “AddThis” social plugin </li></ul><ul><li>Easy and fun to use </li></ul><ul><li>Integrates YouTube’s API (all videos get uploaded to their YouTube channel) </li></ul><ul><li>For every “Like” CarStar donates $1 dollar to Cystic Fibrosis </li></ul><ul><li>Integrates sound & music for the full Vegas atmosphere experience </li></ul>CarStar Our Execution
  31. 31. PAGE Visaperks Make a Snowman <ul><li>A robust Flash application on the Facebook Brand Page canvas </li></ul><ul><li>Allowed users to create their own snowman </li></ul><ul><li>Accesses user photo albums to upload personalized pics </li></ul><ul><li>Receive a coupon from Visa upon completing your snowman </li></ul><ul><li>Creates the incentive for users to share their snowman with friends </li></ul>What we did:
  32. 32. PAGE Visaperks Our Execution <ul><li>A fun application that allows you to create a personalized snow man </li></ul><ul><li>Custom illustrations </li></ul><ul><li>Choose a custom background or snowman </li></ul><ul><li>Rich and easy to use UI </li></ul><ul><li>When users build and save a snowman, we create a new photo album that appears on their newsfeed (with Visa branding) </li></ul><ul><li>Rapid prototyping </li></ul><ul><li>Created a custom communication tool allows for Flash app to exist within Brand Page canvas ( required heavy R&D from our team ). Not normally possible on Facebook canvas </li></ul>
  33. 33. PAGE Korea Tourism Organization Visit Korea <ul><li>Custom creative </li></ul><ul><li>Sweepstakes engine (where winner wins a trip for 2 to visit Korea) </li></ul><ul><li>Encourages users to share contest to obtain more ballot entries </li></ul><ul><li>Content Management System for client to select a random winner to win an iPad & ability to select a random winner </li></ul>What we did:
  34. 34. PAGE Korea Tourism Organization Our Execution <ul><li>An easy to use application that allows you to enter for a chance to win an all-expense paid trip to visit Korea </li></ul><ul><li>Custom illustrations & designs </li></ul><ul><li>Contest rules & regulations </li></ul><ul><li>Prize fulfillment </li></ul><ul><li>Rapid prototyping (1 week) </li></ul><ul><li>Increased fan base by 125% (more than doubled their fan base) </li></ul>
  35. 35. Mac’s Convenience Store Frosters <ul><li>A microsite & Facebook application </li></ul><ul><li>Encourages user generated content (UGC): upload a picture of your coloured tongue after you ’ve had a Froster (the “Stick it Out There” campaign </li></ul><ul><li>Centralized database that takes all the content so it’s mirrored on the Facebook application and microsite </li></ul>What we did:
  36. 36. Mac’s Convenience Store Our Execution <ul><li>Launched their social media presence </li></ul><ul><li>Went from 0-22,000+ Facebook fans in less than 2 months (Ontario only campaign) </li></ul><ul><li>Completely rebranded the Froster brand (engaging creative) </li></ul><ul><li>Prize fulfillment </li></ul><ul><li>Rich creative: microsite, Facebook apps, in-store creative, wallpapers and 10 juicy flavours </li></ul><ul><li>Highly successful campaign with a great deal of engagement with Facebook fans </li></ul>
  37. 37. Mac’s Convenience Store Our Execution <ul><li>Provided client with the strategy & idea to have a Facebook Fan name the next Froster Flavour </li></ul><ul><li>We had over 200 entries in a few days: ie. Bloody Snow & Berry Frostmas </li></ul><ul><li>Developed the final creative concepts for the top 2 flavour names based on our Facebook strategy </li></ul><ul><li>The name of choice was Berry Frostmas (the winner received free Frosters for 1 year) </li></ul>
  38. 38. PAGE <ul><li>A Facebook publishing and monitoring platform that allows you to create Facebook applications in minutes </li></ul><ul><li>Allows you to monitor your social presence from one location </li></ul><ul><li>We’ve built apps that you can use completely for free! </li></ul><ul><li>Easy to use (make apps in less than 60 seconds) </li></ul><ul><li>Login using Facebook Connect and you’re ready to roll </li></ul>Social Sandbox: In Development What it can do: Create Facebook apps in minutes!!
  39. 39. PAGE <ul><li>Different usage models depending on your needs </li></ul><ul><li>Easy to use interface </li></ul><ul><li>Absolutely no coding involved </li></ul><ul><li>Create 21 different custom applications in under a minute </li></ul><ul><li>Moderation tool so you can flag key words and assign them to team members </li></ul><ul><li>Many more interactive applications to come (to be released in July 2011) </li></ul>Social Sandbox: In Development
  40. 40. What We Can Do For You <ul><li>- Social Media Expertise </li></ul><ul><li>- Facebook App Development </li></ul><ul><li>- Marketing & Creative Services </li></ul><ul><li>- Healthy Margins for Agency Partners </li></ul><ul><li>- Campaign Creation </li></ul><ul><li>- White Label Services </li></ul><ul><li>- Pitches </li></ul>PAGE
  41. 41. PAGE <ul><li>When you need help with social applications or app development, remember, we are the Facebook experts </li></ul>One last thing… Source: Add This Blog (http://www.addthis.com/blog/page/4/)
  42. 42. PAGE Mario Zelaya Managing & Exec. Creative Director t: 1(888) 483-3331 m: (905) 334-5445 f: 1(888) 331-3231 e: marioz@majesticmedia.ca w: www.majesticmedia.ca Edward Sattaur Director of Agency Partnerships t: 1(888) 483-3331 m: (416) 735-5885 f: 1(888) 331-3231 e: edward@majesticmedia.ca w: www.majesticmedia.ca Contact Information

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