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By EDGAR CHOWFIN
WHO IS THE LEAN 
ENTREPRENUERE? 
Provide Assistance to right startups 
The next 
Big thing 
Speed of 
the 
internet 
Ways 
Taught 
differently 
Build 
business 
& provide 
value
LEAN STARTUP 
The Core 
Value 
How to market, 
sell and deliver 
it. 
To Whom What Solution
VISION & CULTURE
Segme 
nt 
Proble 
m 
Product 
Technolog 
y
ALL THE FISHES IN THE SEA
CUSTOMER 
SEGMENT
CUSTOMER 
SEGMENT 
VALUE 
PROPOSITION
CUSTOMER 
SEGMENT 
CHANNELS 
VALUE 
PROPOSITION
CUSTOMER 
SEGMENT 
CUSTOMER 
RELATIONSHIP 
CHANNELS 
VALUE 
PROPOSITION
CUSTOMER 
SEGMENT 
CUSTOMER 
RELATIONSHIP 
CHANNELS 
VALUE 
PROPOSITION 
REVENUE 
STREAM
CUSTOMER 
SEGMENT 
CUSTOMER 
RELATIONSHIP 
CHANNELS 
VALUE 
PROPOSITION 
KEY 
RESOURCES 
REVENUE 
STREAM
CUSTOMER 
SEGMENT 
CUSTOMER 
RELATIONSHIP 
KEY 
ACTIVITIES 
CHANNELS 
VALUE 
PROPOSITION 
KEY 
RESOURCES 
REVENUE 
STREAM
CUSTOMER 
SEGMENT 
CUSTOMER 
RELATIONSHIP 
KEY 
ACTIVITIES 
CHANNELS 
VALUE 
PROPOSITION 
KEY 
RESOURCES 
REVENUE 
STREAM 
KEY 
PARTNERSHIP
CUSTOMER 
SEGMENT 
CUSTOMER 
RELATIONSHIP 
KEY 
ACTIVITIES 
CHANNELS 
VALUE 
PROPOSITION 
KEY 
RESOURCES 
REVENUE 
STREAM 
KEY 
PARTNERSHIP 
COST 
STRUCTURE
How does 
LEAN help in 
understanding the value stream? 
BY EXPERMENTING
Create 
awareness 
Product 
experience 
Satisfaction 
Customer’s 
loyalty 
HOW TO DEVELOP A LEAN 
STATRTUP VALUE STREAM?
Or NOT?
WHEN 
WHEN TO 
LISTEN TO 
ASK ABOUT 
PRODUCT 
WHEN THEY ASK 
THEY 
PRAISE YOU. 
WHEN THEY 
COMPLAIN. 
YOUR 
FOR 
THEY 
KNOW. 
FEATURES 
CUSTOMER.
WHEN NOT TO LISTEN 
You have a disruptive innovation 
Cause massive change 
lies outside expectation
VIABILITY EXPERIMENT 
To test the critical aspects of the business model before 
releasing 
THE LANDING 
PAGE 
CONCIERGE 
TEST
THE LANDING PAGE CONCIERGE TEST 
• Your acquisition method 
• Your messaging,positioning and design 
• Your value proposition
THE LANDING PAGE CONCIERGE TEST 
Testing 
Two things that come in mind during the test 
done 
in the 
real 
world 
• Is the problem solvable in the real 
world 
• Are customer willing to pay for it
DATA’S DOUBLED-EDGED SWORD 
A weapon of modern business. 
But like a doubled edged sword. 
Things kept in mind wile collecting data 
• Focus on what moves your business 
• Actionable knowledge
THE VALLEY OF DEATH 
The place where startups go to die 
Situations 
• Have a product but little customers 
• You have product and customers but no serious transactions 
• Have a solid product, some customers but no growth 
• Have limited number of paying customers
How to escape the valley of death? 
Feature request, support need anPdr sfieoePergaidmtsibzseaeinoc ttnkh t aefhtr eos emcgu mcsuteosnmtot emrse rs
REAL VISIONARIES HAVE FUNNEL VISION 
Experiments 
Learning's 
value 
Customer 
Marketin 
g 
sale
Just Do It

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The Lean Entrepreneur

  • 2. WHO IS THE LEAN ENTREPRENUERE? Provide Assistance to right startups The next Big thing Speed of the internet Ways Taught differently Build business & provide value
  • 3. LEAN STARTUP The Core Value How to market, sell and deliver it. To Whom What Solution
  • 5. Segme nt Proble m Product Technolog y
  • 6. ALL THE FISHES IN THE SEA
  • 9. CUSTOMER SEGMENT CHANNELS VALUE PROPOSITION
  • 10. CUSTOMER SEGMENT CUSTOMER RELATIONSHIP CHANNELS VALUE PROPOSITION
  • 11. CUSTOMER SEGMENT CUSTOMER RELATIONSHIP CHANNELS VALUE PROPOSITION REVENUE STREAM
  • 12. CUSTOMER SEGMENT CUSTOMER RELATIONSHIP CHANNELS VALUE PROPOSITION KEY RESOURCES REVENUE STREAM
  • 13. CUSTOMER SEGMENT CUSTOMER RELATIONSHIP KEY ACTIVITIES CHANNELS VALUE PROPOSITION KEY RESOURCES REVENUE STREAM
  • 14. CUSTOMER SEGMENT CUSTOMER RELATIONSHIP KEY ACTIVITIES CHANNELS VALUE PROPOSITION KEY RESOURCES REVENUE STREAM KEY PARTNERSHIP
  • 15. CUSTOMER SEGMENT CUSTOMER RELATIONSHIP KEY ACTIVITIES CHANNELS VALUE PROPOSITION KEY RESOURCES REVENUE STREAM KEY PARTNERSHIP COST STRUCTURE
  • 16. How does LEAN help in understanding the value stream? BY EXPERMENTING
  • 17. Create awareness Product experience Satisfaction Customer’s loyalty HOW TO DEVELOP A LEAN STATRTUP VALUE STREAM?
  • 18.
  • 20. WHEN WHEN TO LISTEN TO ASK ABOUT PRODUCT WHEN THEY ASK THEY PRAISE YOU. WHEN THEY COMPLAIN. YOUR FOR THEY KNOW. FEATURES CUSTOMER.
  • 21. WHEN NOT TO LISTEN You have a disruptive innovation Cause massive change lies outside expectation
  • 22. VIABILITY EXPERIMENT To test the critical aspects of the business model before releasing THE LANDING PAGE CONCIERGE TEST
  • 23. THE LANDING PAGE CONCIERGE TEST • Your acquisition method • Your messaging,positioning and design • Your value proposition
  • 24. THE LANDING PAGE CONCIERGE TEST Testing Two things that come in mind during the test done in the real world • Is the problem solvable in the real world • Are customer willing to pay for it
  • 25. DATA’S DOUBLED-EDGED SWORD A weapon of modern business. But like a doubled edged sword. Things kept in mind wile collecting data • Focus on what moves your business • Actionable knowledge
  • 26. THE VALLEY OF DEATH The place where startups go to die Situations • Have a product but little customers • You have product and customers but no serious transactions • Have a solid product, some customers but no growth • Have limited number of paying customers
  • 27. How to escape the valley of death? Feature request, support need anPdr sfieoePergaidmtsibzseaeinoc ttnkh t aefhtr eos emcgu mcsuteosnmtot emrse rs
  • 28. REAL VISIONARIES HAVE FUNNEL VISION Experiments Learning's value Customer Marketin g sale