User Experience (UX) Disciplines: Visual and Non-Visual

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Visual vs Non Visual UX Design. The importance of understanding why UX is not the same as UI.

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User Experience (UX) Disciplines: Visual and Non-Visual

  1. 1. Edgar Anzaldúa – UX LeadField DisciplinesOverview
  2. 2. Edgar Anzaldúa – UX LeadINTERACTION DESIGNARCHITECTUREINDUSTRIALDESIGNHUMANFACTORSHUMAN-COMPUTERINTERACTIONSOUNDDESIGNCONTENT(Text, Video,Sound)INFORMATIONARCHITECTUREVISUALDESIGNInformationVisualisationIn-AppNavigationInteractive EnvironmentsUbiquitousComputingSignageINTERFACEDESIGNUSABILITYENGINEERINGControlsSource: Saffer, Dan. Designing for Interaction. Berkeley, CA: New Riders, 2010. Print.
  3. 3. Edgar Anzaldúa – UX LeadVisual UX (UI?) Functional Ergonomic Evoke Reminiscence Visually Appealing
  4. 4. Edgar Anzaldúa – UX LeadVisual UX (UI?) Non-visual UX
  5. 5. Edgar Anzaldúa – UX Lead Safe Exploration Instant Gratification Satisficing (Satisfying + Sufficing) Changes in Mind-stream Deferred Choices Incremental Construction Habituation Micro-breaks Spatial Memory Prospective Memory Streamlined Repetition Keyboard OnlyNon-visual UXSource: Tidwell, Jenifer. Designing Interfaces. Beijing: OReilly, 2006. Print.
  6. 6. Edgar Anzaldúa – UX LeadBuilding an UIThat WorksVisual + Non-visual
  7. 7. Edgar Anzaldúa – UX LeadATMsComplexity of UI(Features, Affordance)Casual Userincl. support for drunkusers on Friday nightPower User?????(cash withdrawal)Power User(cash deposits)• Safe Exploration• Instant Gratification• Satisficing• Changes in Mind-stream• Deferred Choices• Incremental Construction• Habituation• Micro-breaks• Spatial Memory• Prospective Memory• Streamlined Repetition• Keyboard OnlyFrequencyofUse• Functional• Ergonomic• Evoke Reminiscences• Visually Appealing
  8. 8. Edgar Anzaldúa – UX LeadCasual Userincl. support for drunkusers on Friday nightPower User?????(cash withdrawal)Power User(cash deposits)YouTubeComplexity of UI(Features, Affordance)• Safe Exploration• Instant Gratification• Satisficing• Changes in Mind-stream• Deferred Choices• Incremental Construction• Habituation• Micro-breaks• Spatial Memory• Prospective Memory• Streamlined Repetition• Keyboard OnlyWatch VideosEdit VideosUpload VideosOrganise VideosFrequencyofUse• Functional• Ergonomic• Evoke Reminiscences• Visually Appealing
  9. 9. Edgar Anzaldúa – UX LeadCasual Userincl. support for drunkusers on Friday nightPower User?????(cash withdrawal)Power User(cash deposits)Watch VideosEdit VideosUpload VideosOrganise VideosWord• Safe Exploration• Instant Gratification• Satisficing• Changes in Mind-stream• Deferred Choices• Incremental Construction• Habituation• Micro-breaks• Spatial Memory• Prospective Memory• Streamlined Repetition• Keyboard OnlyWrite a DocumentFormat a DocumentAdd Auto-textCross ReferenceMail-mergeComplexity of UI(Features, Affordance)FrequencyofUse• Functional• Ergonomic• Evoke Reminiscences• Visually Appealing
  10. 10. Edgar Anzaldúa – UX LeadCasual Userincl. support for drunkusers on Friday nightPower User?????(cash withdrawal)Power User(cash deposits)Watch VideosEdit VideosUpload VideosOrganise VideosWrite a DocumentFormat a DocumentAdd Auto-textCross ReferenceMail-mergeExcel• Safe Exploration• Instant Gratification• Satisficing• Changes in Mind-stream• Deferred Choices• Incremental Construction• Habituation• Micro-breaks• Spatial Memory• Prospective Memory• Streamlined Repetition• Keyboard OnlyAdd A1 and A2 into A3Use it as a Text TableArray OperationsPivot tablesPivot ChartsComplexity of UI(Features, Affordance)FrequencyofUse• Functional• Ergonomic• Evoke Reminiscences• Visually Appealing
  11. 11. Edgar Anzaldúa – UX LeadEclipseFrequencyofUse• Safe Exploration• Instant Gratification• Satisficing• Changes in Mind-stream• Deferred Choices• Incremental Construction• Habituation• Micro-breaks• Spatial Memory• Prospective Memory• Streamlined Repetition• Keyboard OnlyComplexity of UI(Features, Affordance)Casual Userincl. support for drunkusers on Friday nightPower User?????(cash withdrawal)Power User(cash deposits)Watch VideosEdit VideosUpload VideosOrganise VideosWrite a DocumentFormat a DocumentAdd Auto-textCross ReferenceMail-mergeAdd A1 and A2 into A3Use it as a Text TableArray OperationsPivot tablesPivot ChartsUser myUser : new User(“Edgar”, ”novice”);God Mode(Product Engineering Team?)• Functional• Ergonomic• Evoke Reminiscences• Visually Appealing
  12. 12. Edgar Anzaldúa – UX LeadWhat’s + Important?Visual Non-Visual
  13. 13. Edgar Anzaldúa – UX LeadWhat’s + Important?Visual Non-Visual
  14. 14. Edgar Anzaldúa – UX LeadWhat’s + Important?Visual Non-VisualVisual + Non-Visual• The focus depends on the user(but we need to know)• The execution depends on(1) planning and (2) skills

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