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User Experience (UX) Disciplines: Visual and Non-Visual
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User Experience (UX) Disciplines: Visual and Non-Visual

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Visual vs Non Visual UX Design. The importance of understanding why UX is not the same as UI.

Visual vs Non Visual UX Design. The importance of understanding why UX is not the same as UI.

Published in: Technology, News & Politics

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  • 1. Edgar Anzaldúa – UX LeadField DisciplinesOverview
  • 2. Edgar Anzaldúa – UX LeadINTERACTION DESIGNARCHITECTUREINDUSTRIALDESIGNHUMANFACTORSHUMAN-COMPUTERINTERACTIONSOUNDDESIGNCONTENT(Text, Video,Sound)INFORMATIONARCHITECTUREVISUALDESIGNInformationVisualisationIn-AppNavigationInteractive EnvironmentsUbiquitousComputingSignageINTERFACEDESIGNUSABILITYENGINEERINGControlsSource: Saffer, Dan. Designing for Interaction. Berkeley, CA: New Riders, 2010. Print.
  • 3. Edgar Anzaldúa – UX LeadVisual UX (UI?) Functional Ergonomic Evoke Reminiscence Visually Appealing
  • 4. Edgar Anzaldúa – UX LeadVisual UX (UI?) Non-visual UX
  • 5. Edgar Anzaldúa – UX Lead Safe Exploration Instant Gratification Satisficing (Satisfying + Sufficing) Changes in Mind-stream Deferred Choices Incremental Construction Habituation Micro-breaks Spatial Memory Prospective Memory Streamlined Repetition Keyboard OnlyNon-visual UXSource: Tidwell, Jenifer. Designing Interfaces. Beijing: OReilly, 2006. Print.
  • 6. Edgar Anzaldúa – UX LeadBuilding an UIThat WorksVisual + Non-visual
  • 7. Edgar Anzaldúa – UX LeadATMsComplexity of UI(Features, Affordance)Casual Userincl. support for drunkusers on Friday nightPower User?????(cash withdrawal)Power User(cash deposits)• Safe Exploration• Instant Gratification• Satisficing• Changes in Mind-stream• Deferred Choices• Incremental Construction• Habituation• Micro-breaks• Spatial Memory• Prospective Memory• Streamlined Repetition• Keyboard OnlyFrequencyofUse• Functional• Ergonomic• Evoke Reminiscences• Visually Appealing
  • 8. Edgar Anzaldúa – UX LeadCasual Userincl. support for drunkusers on Friday nightPower User?????(cash withdrawal)Power User(cash deposits)YouTubeComplexity of UI(Features, Affordance)• Safe Exploration• Instant Gratification• Satisficing• Changes in Mind-stream• Deferred Choices• Incremental Construction• Habituation• Micro-breaks• Spatial Memory• Prospective Memory• Streamlined Repetition• Keyboard OnlyWatch VideosEdit VideosUpload VideosOrganise VideosFrequencyofUse• Functional• Ergonomic• Evoke Reminiscences• Visually Appealing
  • 9. Edgar Anzaldúa – UX LeadCasual Userincl. support for drunkusers on Friday nightPower User?????(cash withdrawal)Power User(cash deposits)Watch VideosEdit VideosUpload VideosOrganise VideosWord• Safe Exploration• Instant Gratification• Satisficing• Changes in Mind-stream• Deferred Choices• Incremental Construction• Habituation• Micro-breaks• Spatial Memory• Prospective Memory• Streamlined Repetition• Keyboard OnlyWrite a DocumentFormat a DocumentAdd Auto-textCross ReferenceMail-mergeComplexity of UI(Features, Affordance)FrequencyofUse• Functional• Ergonomic• Evoke Reminiscences• Visually Appealing
  • 10. Edgar Anzaldúa – UX LeadCasual Userincl. support for drunkusers on Friday nightPower User?????(cash withdrawal)Power User(cash deposits)Watch VideosEdit VideosUpload VideosOrganise VideosWrite a DocumentFormat a DocumentAdd Auto-textCross ReferenceMail-mergeExcel• Safe Exploration• Instant Gratification• Satisficing• Changes in Mind-stream• Deferred Choices• Incremental Construction• Habituation• Micro-breaks• Spatial Memory• Prospective Memory• Streamlined Repetition• Keyboard OnlyAdd A1 and A2 into A3Use it as a Text TableArray OperationsPivot tablesPivot ChartsComplexity of UI(Features, Affordance)FrequencyofUse• Functional• Ergonomic• Evoke Reminiscences• Visually Appealing
  • 11. Edgar Anzaldúa – UX LeadEclipseFrequencyofUse• Safe Exploration• Instant Gratification• Satisficing• Changes in Mind-stream• Deferred Choices• Incremental Construction• Habituation• Micro-breaks• Spatial Memory• Prospective Memory• Streamlined Repetition• Keyboard OnlyComplexity of UI(Features, Affordance)Casual Userincl. support for drunkusers on Friday nightPower User?????(cash withdrawal)Power User(cash deposits)Watch VideosEdit VideosUpload VideosOrganise VideosWrite a DocumentFormat a DocumentAdd Auto-textCross ReferenceMail-mergeAdd A1 and A2 into A3Use it as a Text TableArray OperationsPivot tablesPivot ChartsUser myUser : new User(“Edgar”, ”novice”);God Mode(Product Engineering Team?)• Functional• Ergonomic• Evoke Reminiscences• Visually Appealing
  • 12. Edgar Anzaldúa – UX LeadWhat’s + Important?Visual Non-Visual
  • 13. Edgar Anzaldúa – UX LeadWhat’s + Important?Visual Non-Visual
  • 14. Edgar Anzaldúa – UX LeadWhat’s + Important?Visual Non-VisualVisual + Non-Visual• The focus depends on the user(but we need to know)• The execution depends on(1) planning and (2) skills