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User Experience - Personas
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User Experience - Personas

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VIDEO: http://www.youtube.com/watch?v=VR8ac30f46k …

VIDEO: http://www.youtube.com/watch?v=VR8ac30f46k

When working as a developer for a Software Development Company, is easy to lose perspective on who you are developing for, and who are your users. This presentation tries to raise awareness on user centric design so that software engineers and developers take advantage of related concepts, such as personas.

Published in: Education, Technology, Business

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  • 1. per•so•na|p!rˈsōn!|noun ( pl. personas or personae |-ˈsōnē| )the aspect of someones character that is presented to orperceived by others: her public persona. In psychology, oftencontrasted with anima.• a role or character adopted by an author or an actor.ORIGIN early 20th cent.: Latin, literally ‘mask,character played by an actor.’Edgar AnzaldúaUser Experience Lead
  • 2. per•so•na|p!rˈsōn!|noun ( pl. personas or personae |-ˈsōnē| )the aspect of someones character that is presented to orperceived by others: her public persona. In psychology, oftencontrasted with anima.• a role or character adopted by an author or an actor.ORIGIN early 20th cent.: Latin, literally ‘mask,character played by an actor.’Edgar Anzaldúa Mexican EdUser Experience Lead Specialist
  • 3. our users
  • 4. perception + empathy
  • 5. story
  • 6. exercise
  • 7. exercise
  • 8. exercise
  • 9. exercise
  • 10. exercise
  • 11. exercise
  • 12. exercise
  • 13. exercise
  • 14. exampleabstract tangible
  • 15. Mona Lisaabstract tangible
  • 16. abstract tangible
  • 17. Homeabstract tangible
  • 18. Truthabstract tangible
  • 19. our usersabstract tangible
  • 20. abstractour usersare somewhat
  • 21. perception + empathy
  • 22. Persona
  • 23. PersonaTechnicalKnowledge Form FactorFrustrationsGoalsNameAGreat DayRoleMotivationsFrequencyofUseReasonstoUsePrimary UseYearsofExperienceBack StoryEnvironmentDomainKnowledgePain PointsRisksActivities