Applying For Funding

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Some tips on business plans and investor readiness- a talk given at Sheffield Technology Park November 2009.

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Applying For Funding

  1. 1. Applying for Funding<br />
  2. 2. Agenda<br />Background<br />“Investment Readiness”?<br />Business pitch for Poinsgo Ltd<br />
  3. 3. Ed French<br />Technology investment for 7 years<br />Investment Director for EV Group <br />Manage around £40m of investment money in early-stage technology<br />Largest technology specialist outside the South<br />Manage the SY money under subcontract<br />Successful investor in technology<br />
  4. 4. South Yorkshire Investment Fund<br />
  5. 5. EV<br />equity<br />tech<br />Development Capital<br />£100k-£2m<br />Early-stage technology £50k-£1m<br />£6m<br />£30.5m<br />£33m<br />
  6. 6. Some of our investments<br />Sheffield based server cooling technology<br />Bringing web video to TV sets<br />Web based medical image diagnostics<br />Plant derived food additive to replace asprin.<br />
  7. 7. Investment readiness<br />Presentation<br />Content<br />Presentation<br />“Talking the VC’s language”<br />Covering all the topics<br />Having ready answers<br />Content<br />People<br />Progress<br />Business model<br />
  8. 8. Poinsgo<br />An imaginary company<br />
  9. 9. Poinsgo<br />Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advanced LAMP server-side architecture and a Flash-based optimum user interface. <br />
  10. 10. Competitors<br />The innovative technology, backed up by patent applications, means that there are no competitors to Poinsgo.<br />
  11. 11. Risks (probably buried at the back!)<br />Poinsgo is at risk from:<br />Late delivery of code from the subctontractor<br />Changes in legislation<br />
  12. 12. Exit<br />Pointsgo will exit by:<br />trade sale<br />management buy back<br />IPO.<br />
  13. 13. Who wants to invest?<br />
  14. 14. Poinsgo<br />Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advanced LAMP server-side architecture and a Flash-based optimum user interface<br />
  15. 15. Remove superlatives<br />Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advanced LAMP server-side architecture and a Flash-based optimum user interface<br />
  16. 16. Remove references to how...<br />Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advancedLAMP server-side architecture and a Flash-based optimum user interface<br />
  17. 17. So in English...<br />Poinsgo will be a nice website for drivers<br />
  18. 18. Poinsgo 2<br />Poinsgo plans to build a website to help drivers find people with driving licences to take their speeding penalty point for them.<br />
  19. 19. Competitors 2<br />Was: The innovative technology, backed up by patent applications, means that there are no competitors to Poinsgo.<br />Becomes: Without Poinsgo, drivers would have to obey the speed limit, accept the fines or employ very expensive celebrity solicitors.<br />
  20. 20. Risks<br />Best opportunity to build trust and credibility! Put near the front.<br />Think through the real risks...<br />
  21. 21. Risks 2<br />The legal status of the approach used means that the company would need only to trade in offshore localities, or to be entirely based overseas.<br />Etc!<br />
  22. 22. Exit<br />Pointsgo will exit by:<br />trade sale<br />management buy back<br />IPO.<br />
  23. 23. Exit 2<br />Don’t pad- often very opaque at the start<br />Think about specific companies that might value the difference and what it does to their bottom-line.<br />
  24. 24. Exit 3<br />At this stage Poinsgo is not clear who would be interested in acquisition. However, the cash flow, and access to a mailing list of users with loose legal ethics could be particularly valuable to organised crime syndicates!<br />
  25. 25. Summary<br />Talk straight- top objective is to believable<br />Just include what you know, or what you can find out<br />Negative parts of the document, risks, competitors are the best chance to show your knowledge and investability<br />
  26. 26. Contact Details<br />Edward French, Investment Director EV Group<br />07966347407<br />ef@evgroup.uk.com<br />

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