Applying For Funding
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Applying For Funding

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Some tips on business plans and investor readiness- a talk given at Sheffield Technology Park November 2009.

Some tips on business plans and investor readiness- a talk given at Sheffield Technology Park November 2009.

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Applying For Funding Applying For Funding Presentation Transcript

  • Applying for Funding
  • Agenda
    Background
    “Investment Readiness”?
    Business pitch for Poinsgo Ltd
  • Ed French
    Technology investment for 7 years
    Investment Director for EV Group
    Manage around £40m of investment money in early-stage technology
    Largest technology specialist outside the South
    Manage the SY money under subcontract
    Successful investor in technology
  • South Yorkshire Investment Fund
  • EV
    equity
    tech
    Development Capital
    £100k-£2m
    Early-stage technology £50k-£1m
    £6m
    £30.5m
    £33m
  • Some of our investments
    Sheffield based server cooling technology
    Bringing web video to TV sets
    Web based medical image diagnostics
    Plant derived food additive to replace asprin.
  • Investment readiness
    Presentation
    Content
    Presentation
    “Talking the VC’s language”
    Covering all the topics
    Having ready answers
    Content
    People
    Progress
    Business model
  • Poinsgo
    An imaginary company
  • Poinsgo
    Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advanced LAMP server-side architecture and a Flash-based optimum user interface.
  • Competitors
    The innovative technology, backed up by patent applications, means that there are no competitors to Poinsgo.
  • Risks (probably buried at the back!)
    Poinsgo is at risk from:
    Late delivery of code from the subctontractor
    Changes in legislation
  • Exit
    Pointsgo will exit by:
    trade sale
    management buy back
    IPO.
  • Who wants to invest?
  • Poinsgo
    Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advanced LAMP server-side architecture and a Flash-based optimum user interface
  • Remove superlatives
    Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advanced LAMP server-side architecture and a Flash-based optimum user interface
  • Remove references to how...
    Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advancedLAMP server-side architecture and a Flash-based optimum user interface
  • So in English...
    Poinsgo will be a nice website for drivers
  • Poinsgo 2
    Poinsgo plans to build a website to help drivers find people with driving licences to take their speeding penalty point for them.
  • Competitors 2
    Was: The innovative technology, backed up by patent applications, means that there are no competitors to Poinsgo.
    Becomes: Without Poinsgo, drivers would have to obey the speed limit, accept the fines or employ very expensive celebrity solicitors.
  • Risks
    Best opportunity to build trust and credibility! Put near the front.
    Think through the real risks...
  • Risks 2
    The legal status of the approach used means that the company would need only to trade in offshore localities, or to be entirely based overseas.
    Etc!
  • Exit
    Pointsgo will exit by:
    trade sale
    management buy back
    IPO.
  • Exit 2
    Don’t pad- often very opaque at the start
    Think about specific companies that might value the difference and what it does to their bottom-line.
  • Exit 3
    At this stage Poinsgo is not clear who would be interested in acquisition. However, the cash flow, and access to a mailing list of users with loose legal ethics could be particularly valuable to organised crime syndicates!
  • Summary
    Talk straight- top objective is to believable
    Just include what you know, or what you can find out
    Negative parts of the document, risks, competitors are the best chance to show your knowledge and investability
  • Contact Details
    Edward French, Investment Director EV Group
    07966347407
    ef@evgroup.uk.com