Mobile Marketing:From carpet bomb tosniper

It used to be

In world war 2WAY back

That to destroy a target

You needed one of

These

And a lot of these

It workedIt worked...

Some of the time

Actual Target!

It was more than a little inefficient

As was the marketing at the time.

The idea at the time was

Hit everyone with the same message

Via mass media

Repeatedly

“we’re cool”

Very cool

SOOOO cool

With few media choices and a captive audience...

It worked...Kinda

But it was the best that could be done with the technology at the time

Times have changed

Blanket bombing was ok... 60 years ago

But there are more efficient ways to take out a target

Not with these

This is the way!

Because the consumer is no longer a sitting duck.

They don't pay attention to your adverts

They have more choicethan ever

And they live their lives on the road

So now that the game has changed

So too should the marketing tactics

We need to find a means that will allow you to target:

Individuals

&Groups

With little wastage

The answer?

SMS!

High adoption rates...

High adoption rates...1.16Phones percapita

High usage rates...

High usage rates...7,500,000,000Messages sent in Ireland in 2008

Always around...

Always around...Within arm’s reach...80%Of the day

And the real beauty is...

Customers OPT-IN

They let you know that they WANTto be targeted

Send us special offers!

Send us special offers!O.K.!

SMS marketing is the key to effective personalised communications

And its cheaper and easier to use than you might think!

It’s time to retire the tactics from WWII

They worked for me...

They worked for me...But are useless for the modern small/medium business!

Become the sniper

WithSMS marketing

www.truenorthmetrics.com