Mobile Marketing: From Carpet Bomb To Sniper

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    Mobile Marketing: From Carpet Bomb To Sniper - Presentation Transcript

    1. Mobile Marketing:
      From carpet bomb tosniper
    2. It used to be
    3. In world war 2
      WAY back
    4. That to destroy a target
    5. You needed one of
    6. These
    7. And a lot of these
    8. It worked
      It worked...
    9. Some of the time
    10. Actual Target!
    11. It was more than a little inefficient
    12. As was the marketing at the time.
    13. The idea at the time was
    14. Hit everyone with the same message
    15. Via mass media
    16. Repeatedly
    17. “we’re cool”
    18. Very cool
    19. SOOOO cool
    20. With few media choices and a captive audience...
    21. It worked...Kinda
    22. But it was the best that could be done with the technology at the time
    23. Times have changed
    24. Blanket bombing was ok... 60 years ago
    25. But there are more efficient ways to take out a target
    26. Not with these
    27. This is the way!
    28. Because the consumer is no longer a sitting duck.
    29. They don't pay attention to your adverts
    30. They have more choicethan ever
    31. And they live their lives on the road
    32. So now that the game has changed
    33. So too should the marketing tactics
    34. We need to find a means that will allow you to target:
    35. Individuals
    36. &Groups
    37. With little wastage
    38. The answer?
    39. SMS!
    40. High adoption rates...
    41. High adoption rates...
      1.16
      Phones percapita
    42. High usage rates...
    43. High usage rates...
      7,500,000,000
      Messages sent in Ireland in 2008
    44. Always around...
    45. Always around...
      Within arm’s reach...
      80%
      Of the day
    46. And the real beauty is...
    47. Customers OPT-IN
    48. They let you know that they WANTto be targeted
    49. Send us special offers!
    50. Send us special offers!
      O.K.!
    51. SMS marketing is the key to effective personalised communications
    52. And its cheaper and easier to use than you might think!
    53. It’s time to retire the tactics from WWII
    54. They worked for me...
    55. They worked for me...
      But are useless for the modern small/medium business!
    56. Become the sniper
    57. WithSMS marketing
    58. www.truenorthmetrics.com

    + Edward Fidgeon KavanaghEdward Fidgeon Kavanagh, 2 weeks ago

    custom

    163 views, 1 favs, 1 embeds more stats

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