Business lessons from a small Irish Butcher

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Favorites, Groups & Events

    Business lessons from a small Irish Butcher - Presentation Transcript

    1. Business lessons from a small butcher in Ireland
    2. The best business ideas come from our every day lives
    3. Not always from the “gurus”
    4. We hope to share with you the business lessons we learnt...
    5. From Mike the butcher
    6. And his small butchers shop
    7. Which is here
      Here in Cork, Ireland
    8. Mike taught us a thing or two about business
      Loyalty
      101
      Mike the butcher
    9. Mike served many “academics” from the local university
    10. They all had their buzzwords
    11. They all had their buzzwords
      Hey, did you read that great new article on customer acquisition best-practice
    12. They all had their buzzwords
      Hey, did you read that great new article on customer acquisition best-practice
      No, but I did read that great one on customer churn
    13. But Mike was the most astute marketer out of the lot!
    14. Lesson 1 Customer experience matters
    15. Mike’s mantra was:
      “Its nice to be nice”
    16. He also knew
      And profitable
      “Its nice to be nice”
    17. He also knew
      And profitable
      “Its nice to be nice”
    18. He also knew
      And profitable
      “Its nice to be nice”
    19. People loved returning to Mike’s get their meat
    20. Because it was such a great experience from start to finish
    21. He greeted everyone with...
    22. A broad smile...
    23. Or a joke about the news...
    24. He paid attention to the customer’s experience
    25. Because he knew that happy customers won’t return on their own...
    26. They will tell their friends
    27. Creating a smile with SMS marketing
    28. SMS marketing allows you to be like Mike
    29. By putting a smile on your customers’ faces
    30. For example could send them a weekly joke
    31. Ask them for feedback
    32. Or excite them with SMS competitions
    33. People love to feel valued
    34. People love to feel valued
      You can do this with SMS
    35. Lesson 2 Gestures of appreciation matter
    36. The most common order at Mike’s was
    37. The most common order at Mike’s was
      1lb of
    38. It cost about
    39. It cost about
    40. But for your €2 Mike would give you
      Free!
      +
      +
      An extra few ounces
    41. Expensive actNo.Good investment Yes!
    42. Expensive actNo.Good investment Yes!
    43. Because...
    44. As a result people...
      1. Felt appreciated2. Rarely went elsewhere3. Told their friends
    45. As a result people...
      1. Felt appreciated2. Rarely went elsewhere3. Told their friends
    46. As a result people...
      1. Felt appreciated2. Rarely went elsewhere3. Told their friends
    47. As a result people...
      1. Felt appreciated2. Rarely went elsewhere3. Told their friends
    48. Didn’t think of it in terms of lost revenue
    49. He thought of it in terms of the future revenue that loyal customers & their friends would bring
    50. Gestures of appreciation with SMS marketing
    51. Customers love to be surprised with deals and freebies
    52. They don't even need to be all that large
    53. It really is the thought that counts
    54. By running an SMS V.I.P club
    55. You can recreate the success of Mike the butcher
    56. You can send text coupons with a special discount or free gift etc
    57. This is the sort of thing that people remember
    58. This is the sort of thing that people TALK ABOUT
    59. Conclusions
    60. We learnt a lot from Mike
    61. We learnt that people like to be treated... Like people
    62. We learnt that people like to be treated... Like people
    63. If you can put a smile on their a customer’s face...They will be back, with their friends
    64. If you can put a smile on their a customer’s face...They will be back, and be back with their friends
    65. &
    66. We learnt that people like to feel as though they are getting a deal, discountor freebie
    67. They like to feel APPRECIATED
    68. SMS marketing can help you achieve both of these things with ease
    69. So start engaging like Mike today!
    70. www.Truenorthmetrics.com

    + Edward Fidgeon KavanaghEdward Fidgeon Kavanagh, 3 weeks ago

    custom

    43 views, 0 favs, 1 embeds more stats

    Some of the best business ideas can be found in sma more

    More info about this document

    CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

    Go to text version

    • Total Views 43
      • 39 on SlideShare
      • 4 from embeds
    • Comments 0
    • Favorites 0
    • Downloads 0
    Most viewed embeds
    • 4 views on http://truenorthmetrics.wordpress.com

    more

    All embeds
    • 4 views on http://truenorthmetrics.wordpress.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories