Who Am I?●   Terence Eden●   Mobile Internet Consultant with 9 years    experience in Mobile Web●   QR strategist for Muse...
Whats a Barcode?@edent http://shkspr.mobi/blog #teacamp
@edent http://shkspr.mobi/blog #teacamp
Whats a 2D Barcode?@edent http://shkspr.mobi/blog #teacamp
What Is A QR Code?●   Free and Open Standard●   Can hold URLs    ●   (and much more)●   Quick and easy to scan●   Works on...
MythNo one is using QR      codes@edent http://shkspr.mobi/blog #teacamp
QR Codes Are Everywhere  @edent http://shkspr.mobi/blog #teacamp
Printed on anything@edent http://shkspr.mobi/blog #teacamp
In all sorts of places@edent http://shkspr.mobi/blog #teacamp
MythNo one is scanning QR        codes  @edent http://shkspr.mobi/blog #teacamp
HAHAHAHAHAHAHA!!!!11!!  @edent http://shkspr.mobi/blog #teacamp
TfL@edent http://shkspr.mobi/blog #teacamp
Rail Tickets@edent http://shkspr.mobi/blog #teacamp
Qrpedia – 6 Months@edent http://shkspr.mobi/blog #teacamp
MythQR Codes can only  contain a URL@edent http://shkspr.mobi/blog #teacamp
Any Form of (UTF-8) Data●   Text    ●   Hello World●   URL    ●   http://shkspr.mobi/blog/●   Phone Number    ●   tel:+447...
MythIts easy to damage a QR           code   @edent http://shkspr.mobi/blog #teacamp
Well...@edent http://shkspr.mobi/blog #teacamp
Error Correction@edent http://shkspr.mobi/blog #teacamp
MythQR Codes look boring @edent http://shkspr.mobi/blog #teacamp
Only if you are boring@edent http://shkspr.mobi/blog #teacamp
●   http://ming-ling.livejournal.com/164215.html             @edent http://shkspr.mobi/blog #teacamp
MythIts really complicated    and expensive to  generate QR codes @edent http://shkspr.mobi/blog #teacamp
How To Generate QR Codes●   Websites    ●   http://code.google.com/apis/chart/docs/gallery/qr_codes.html●   Services    ● ...
Break@edent http://shkspr.mobi/blog #teacamp
The Ten Commandments @edent http://shkspr.mobi/blog #teacamp
IYour QR code shallbe large enoughand clear enoughto scan easily @edent http://shkspr.mobi/blog #teacamp
@edent http://shkspr.mobi/blog #teacamp
II Minimum Data●   http://www.youtube.com/ vs http://youtu.be/        @edent http://shkspr.mobi/blog #teacamp
@edent http://shkspr.mobi/blog #teacamp
III Mobile Friendly●   Respect the user●   Not everyone has a phone as awesome as    yours●   Pay Per MB is still common● ...
@edent http://shkspr.mobi/blog #teacamp
IV InternationalI18n – Can all your customersspeak English?+44 – Will any of your customersbe calling from abroad, or have...
V Multi-PlatformWhat %age ofstakeholders have aniPhone?Do you know yourdemographics?  @edent http://shkspr.mobi/blog #teac...
What Not To Dohttp://www.2dbarcodestrategy.com/2010/12/barnes-noble-uses-qr-codes.html          @edent http://shkspr.mobi/...
VI Statistics●   Part of your existing analytics●   Mobile specific        @edent http://shkspr.mobi/blog #teacamp
@edent http://shkspr.mobi/blog #teacamp
VII CTA●   How do you tell people to scan?●   What incentives can you give them?●   Whats contained in the code?        @e...
VIII Testing●   Test●   Test on another phone●   Test on a dozen phones●   Test in different network coverage●   Test alte...
@edent http://shkspr.mobi/blog #teacamp
@edent http://shkspr.mobi/blog #teacamp
IX Usefulness●   Why are you doing this?●   What will your customers get out of this?●   How do you know if you have succe...
X Can They Be Scanned? @edent http://shkspr.mobi/blog #teacamp
@edent http://shkspr.mobi/blog #teacamp
@edent http://shkspr.mobi/blog #teacamp
@edent http://shkspr.mobi/blog #teacamp
@edent http://shkspr.mobi/blog #teacamp
@edent http://shkspr.mobi/blog #teacamp
@edent http://shkspr.mobi/blog #teacamp
Considerations●   Are staff trained?●   Is everything mobile friendly?●   Why are you creating them?●   How are they monit...
Thank YouTerence.Eden@shkspr.mobi - http://shkspr.mobi/blog/ - @edent                     +44 7717 512 963       @edent ht...
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How Not To Screw Up With QR Codes - at TeaCampLondon

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A quick presentation to the UK Government meetup - #teacamp http://teacamp.co.uk/2012/06/teacamp-14-jun-2012-qr-codes/

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How Not To Screw Up With QR Codes - at TeaCampLondon

  1. 1. Who Am I?● Terence Eden● Mobile Internet Consultant with 9 years experience in Mobile Web● QR strategist for Museums, Government departments, Network Operators, Advertisers... and now you!● Read my blog● http://shkspr.mobi/blog/ @edent http://shkspr.mobi/blog #teacamp
  2. 2. Whats a Barcode?@edent http://shkspr.mobi/blog #teacamp
  3. 3. @edent http://shkspr.mobi/blog #teacamp
  4. 4. Whats a 2D Barcode?@edent http://shkspr.mobi/blog #teacamp
  5. 5. What Is A QR Code?● Free and Open Standard● Can hold URLs ● (and much more)● Quick and easy to scan● Works on all cameraphones ● not just “smartphones”● Free apps for all platforms ● http://GetReader.com @edent http://shkspr.mobi/blog #teacamp
  6. 6. MythNo one is using QR codes@edent http://shkspr.mobi/blog #teacamp
  7. 7. QR Codes Are Everywhere @edent http://shkspr.mobi/blog #teacamp
  8. 8. Printed on anything@edent http://shkspr.mobi/blog #teacamp
  9. 9. In all sorts of places@edent http://shkspr.mobi/blog #teacamp
  10. 10. MythNo one is scanning QR codes @edent http://shkspr.mobi/blog #teacamp
  11. 11. HAHAHAHAHAHAHA!!!!11!! @edent http://shkspr.mobi/blog #teacamp
  12. 12. TfL@edent http://shkspr.mobi/blog #teacamp
  13. 13. Rail Tickets@edent http://shkspr.mobi/blog #teacamp
  14. 14. Qrpedia – 6 Months@edent http://shkspr.mobi/blog #teacamp
  15. 15. MythQR Codes can only contain a URL@edent http://shkspr.mobi/blog #teacamp
  16. 16. Any Form of (UTF-8) Data● Text ● Hello World● URL ● http://shkspr.mobi/blog/● Phone Number ● tel:+447717512963● Email Address ● mailto:qrcodes@shkspr.mobi● SMS ● smsto:+447717512963 @edent http://shkspr.mobi/blog #teacamp
  17. 17. MythIts easy to damage a QR code @edent http://shkspr.mobi/blog #teacamp
  18. 18. Well...@edent http://shkspr.mobi/blog #teacamp
  19. 19. Error Correction@edent http://shkspr.mobi/blog #teacamp
  20. 20. MythQR Codes look boring @edent http://shkspr.mobi/blog #teacamp
  21. 21. Only if you are boring@edent http://shkspr.mobi/blog #teacamp
  22. 22. ● http://ming-ling.livejournal.com/164215.html @edent http://shkspr.mobi/blog #teacamp
  23. 23. MythIts really complicated and expensive to generate QR codes @edent http://shkspr.mobi/blog #teacamp
  24. 24. How To Generate QR Codes● Websites ● http://code.google.com/apis/chart/docs/gallery/qr_codes.html● Services ● http://www.swetake.com/qr/qr_cgi_e.html● Computer Programs ● http://fukuchi.org/works/qrencode/manual/index.html● Open Source ● https://github.com/edent/QR-Generator-PHP @edent http://shkspr.mobi/blog #teacamp
  25. 25. Break@edent http://shkspr.mobi/blog #teacamp
  26. 26. The Ten Commandments @edent http://shkspr.mobi/blog #teacamp
  27. 27. IYour QR code shallbe large enoughand clear enoughto scan easily @edent http://shkspr.mobi/blog #teacamp
  28. 28. @edent http://shkspr.mobi/blog #teacamp
  29. 29. II Minimum Data● http://www.youtube.com/ vs http://youtu.be/ @edent http://shkspr.mobi/blog #teacamp
  30. 30. @edent http://shkspr.mobi/blog #teacamp
  31. 31. III Mobile Friendly● Respect the user● Not everyone has a phone as awesome as yours● Pay Per MB is still common● How fast is the mobile internet abroad?● How fast is the mobile internet at home?● How fast is the mobile internet at work? @edent http://shkspr.mobi/blog #teacamp
  32. 32. @edent http://shkspr.mobi/blog #teacamp
  33. 33. IV InternationalI18n – Can all your customersspeak English?+44 – Will any of your customersbe calling from abroad, or have aforeign SIM card? @edent http://shkspr.mobi/blog #teacamp
  34. 34. V Multi-PlatformWhat %age ofstakeholders have aniPhone?Do you know yourdemographics? @edent http://shkspr.mobi/blog #teacamp
  35. 35. What Not To Dohttp://www.2dbarcodestrategy.com/2010/12/barnes-noble-uses-qr-codes.html @edent http://shkspr.mobi/blog #teacamp
  36. 36. VI Statistics● Part of your existing analytics● Mobile specific @edent http://shkspr.mobi/blog #teacamp
  37. 37. @edent http://shkspr.mobi/blog #teacamp
  38. 38. VII CTA● How do you tell people to scan?● What incentives can you give them?● Whats contained in the code? @edent http://shkspr.mobi/blog #teacamp
  39. 39. VIII Testing● Test● Test on another phone● Test on a dozen phones● Test in different network coverage● Test alternative MNOs● Test in various lighting conditions● Test after the code has got damaged● Test in physical location @edent http://shkspr.mobi/blog #teacamp
  40. 40. @edent http://shkspr.mobi/blog #teacamp
  41. 41. @edent http://shkspr.mobi/blog #teacamp
  42. 42. IX Usefulness● Why are you doing this?● What will your customers get out of this?● How do you know if you have succeeded? @edent http://shkspr.mobi/blog #teacamp
  43. 43. X Can They Be Scanned? @edent http://shkspr.mobi/blog #teacamp
  44. 44. @edent http://shkspr.mobi/blog #teacamp
  45. 45. @edent http://shkspr.mobi/blog #teacamp
  46. 46. @edent http://shkspr.mobi/blog #teacamp
  47. 47. @edent http://shkspr.mobi/blog #teacamp
  48. 48. @edent http://shkspr.mobi/blog #teacamp
  49. 49. @edent http://shkspr.mobi/blog #teacamp
  50. 50. Considerations● Are staff trained?● Is everything mobile friendly?● Why are you creating them?● How are they monitored?● What is the decommissioning process? @edent http://shkspr.mobi/blog #teacamp
  51. 51. Thank YouTerence.Eden@shkspr.mobi - http://shkspr.mobi/blog/ - @edent +44 7717 512 963 @edent http://shkspr.mobi/blog #teacamp
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