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How Not To Screw Up With QR Codes - at TeaCampLondon
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How Not To Screw Up With QR Codes - at TeaCampLondon


A quick presentation to the UK Government meetup - #teacamp

A quick presentation to the UK Government meetup - #teacamp

Published in Technology , Business
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  • 1. Who Am I?● Terence Eden● Mobile Internet Consultant with 9 years experience in Mobile Web● QR strategist for Museums, Government departments, Network Operators, Advertisers... and now you!● Read my blog● @edent #teacamp
  • 2. Whats a Barcode?@edent #teacamp
  • 3. @edent #teacamp
  • 4. Whats a 2D Barcode?@edent #teacamp
  • 5. What Is A QR Code?● Free and Open Standard● Can hold URLs ● (and much more)● Quick and easy to scan● Works on all cameraphones ● not just “smartphones”● Free apps for all platforms ● @edent #teacamp
  • 6. MythNo one is using QR codes@edent #teacamp
  • 7. QR Codes Are Everywhere @edent #teacamp
  • 8. Printed on anything@edent #teacamp
  • 9. In all sorts of places@edent #teacamp
  • 10. MythNo one is scanning QR codes @edent #teacamp
  • 11. HAHAHAHAHAHAHA!!!!11!! @edent #teacamp
  • 12. TfL@edent #teacamp
  • 13. Rail Tickets@edent #teacamp
  • 14. Qrpedia – 6 Months@edent #teacamp
  • 15. MythQR Codes can only contain a URL@edent #teacamp
  • 16. Any Form of (UTF-8) Data● Text ● Hello World● URL ●● Phone Number ● tel:+447717512963● Email Address ●● SMS ● smsto:+447717512963 @edent #teacamp
  • 17. MythIts easy to damage a QR code @edent #teacamp
  • 18. Well...@edent #teacamp
  • 19. Error Correction@edent #teacamp
  • 20. MythQR Codes look boring @edent #teacamp
  • 21. Only if you are boring@edent #teacamp
  • 22. ● @edent #teacamp
  • 23. MythIts really complicated and expensive to generate QR codes @edent #teacamp
  • 24. How To Generate QR Codes● Websites ●● Services ●● Computer Programs ●● Open Source ● @edent #teacamp
  • 25. Break@edent #teacamp
  • 26. The Ten Commandments @edent #teacamp
  • 27. IYour QR code shallbe large enoughand clear enoughto scan easily @edent #teacamp
  • 28. @edent #teacamp
  • 29. II Minimum Data● vs @edent #teacamp
  • 30. @edent #teacamp
  • 31. III Mobile Friendly● Respect the user● Not everyone has a phone as awesome as yours● Pay Per MB is still common● How fast is the mobile internet abroad?● How fast is the mobile internet at home?● How fast is the mobile internet at work? @edent #teacamp
  • 32. @edent #teacamp
  • 33. IV InternationalI18n – Can all your customersspeak English?+44 – Will any of your customersbe calling from abroad, or have aforeign SIM card? @edent #teacamp
  • 34. V Multi-PlatformWhat %age ofstakeholders have aniPhone?Do you know yourdemographics? @edent #teacamp
  • 35. What Not To Do @edent #teacamp
  • 36. VI Statistics● Part of your existing analytics● Mobile specific @edent #teacamp
  • 37. @edent #teacamp
  • 38. VII CTA● How do you tell people to scan?● What incentives can you give them?● Whats contained in the code? @edent #teacamp
  • 39. VIII Testing● Test● Test on another phone● Test on a dozen phones● Test in different network coverage● Test alternative MNOs● Test in various lighting conditions● Test after the code has got damaged● Test in physical location @edent #teacamp
  • 40. @edent #teacamp
  • 41. @edent #teacamp
  • 42. IX Usefulness● Why are you doing this?● What will your customers get out of this?● How do you know if you have succeeded? @edent #teacamp
  • 43. X Can They Be Scanned? @edent #teacamp
  • 44. @edent #teacamp
  • 45. @edent #teacamp
  • 46. @edent #teacamp
  • 47. @edent #teacamp
  • 48. @edent #teacamp
  • 49. @edent #teacamp
  • 50. Considerations● Are staff trained?● Is everything mobile friendly?● Why are you creating them?● How are they monitored?● What is the decommissioning process? @edent #teacamp
  • 51. Thank - - @edent +44 7717 512 963 @edent #teacamp