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How Not To Screw Up With QR Codes - at TeaCampLondon

How Not To Screw Up With QR Codes - at TeaCampLondon



A quick presentation to the UK Government meetup - #teacamp http://teacamp.co.uk/2012/06/teacamp-14-jun-2012-qr-codes/

A quick presentation to the UK Government meetup - #teacamp http://teacamp.co.uk/2012/06/teacamp-14-jun-2012-qr-codes/



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    How Not To Screw Up With QR Codes - at TeaCampLondon How Not To Screw Up With QR Codes - at TeaCampLondon Presentation Transcript

    • Who Am I?● Terence Eden● Mobile Internet Consultant with 9 years experience in Mobile Web● QR strategist for Museums, Government departments, Network Operators, Advertisers... and now you!● Read my blog● http://shkspr.mobi/blog/ @edent http://shkspr.mobi/blog #teacamp
    • Whats a Barcode?@edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • Whats a 2D Barcode?@edent http://shkspr.mobi/blog #teacamp
    • What Is A QR Code?● Free and Open Standard● Can hold URLs ● (and much more)● Quick and easy to scan● Works on all cameraphones ● not just “smartphones”● Free apps for all platforms ● http://GetReader.com @edent http://shkspr.mobi/blog #teacamp
    • MythNo one is using QR codes@edent http://shkspr.mobi/blog #teacamp
    • QR Codes Are Everywhere @edent http://shkspr.mobi/blog #teacamp
    • Printed on anything@edent http://shkspr.mobi/blog #teacamp
    • In all sorts of places@edent http://shkspr.mobi/blog #teacamp
    • MythNo one is scanning QR codes @edent http://shkspr.mobi/blog #teacamp
    • HAHAHAHAHAHAHA!!!!11!! @edent http://shkspr.mobi/blog #teacamp
    • TfL@edent http://shkspr.mobi/blog #teacamp
    • Rail Tickets@edent http://shkspr.mobi/blog #teacamp
    • Qrpedia – 6 Months@edent http://shkspr.mobi/blog #teacamp
    • MythQR Codes can only contain a URL@edent http://shkspr.mobi/blog #teacamp
    • Any Form of (UTF-8) Data● Text ● Hello World● URL ● http://shkspr.mobi/blog/● Phone Number ● tel:+447717512963● Email Address ● mailto:qrcodes@shkspr.mobi● SMS ● smsto:+447717512963 @edent http://shkspr.mobi/blog #teacamp
    • MythIts easy to damage a QR code @edent http://shkspr.mobi/blog #teacamp
    • Well...@edent http://shkspr.mobi/blog #teacamp
    • Error Correction@edent http://shkspr.mobi/blog #teacamp
    • MythQR Codes look boring @edent http://shkspr.mobi/blog #teacamp
    • Only if you are boring@edent http://shkspr.mobi/blog #teacamp
    • ● http://ming-ling.livejournal.com/164215.html @edent http://shkspr.mobi/blog #teacamp
    • MythIts really complicated and expensive to generate QR codes @edent http://shkspr.mobi/blog #teacamp
    • How To Generate QR Codes● Websites ● http://code.google.com/apis/chart/docs/gallery/qr_codes.html● Services ● http://www.swetake.com/qr/qr_cgi_e.html● Computer Programs ● http://fukuchi.org/works/qrencode/manual/index.html● Open Source ● https://github.com/edent/QR-Generator-PHP @edent http://shkspr.mobi/blog #teacamp
    • Break@edent http://shkspr.mobi/blog #teacamp
    • The Ten Commandments @edent http://shkspr.mobi/blog #teacamp
    • IYour QR code shallbe large enoughand clear enoughto scan easily @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • II Minimum Data● http://www.youtube.com/ vs http://youtu.be/ @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • III Mobile Friendly● Respect the user● Not everyone has a phone as awesome as yours● Pay Per MB is still common● How fast is the mobile internet abroad?● How fast is the mobile internet at home?● How fast is the mobile internet at work? @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • IV InternationalI18n – Can all your customersspeak English?+44 – Will any of your customersbe calling from abroad, or have aforeign SIM card? @edent http://shkspr.mobi/blog #teacamp
    • V Multi-PlatformWhat %age ofstakeholders have aniPhone?Do you know yourdemographics? @edent http://shkspr.mobi/blog #teacamp
    • What Not To Dohttp://www.2dbarcodestrategy.com/2010/12/barnes-noble-uses-qr-codes.html @edent http://shkspr.mobi/blog #teacamp
    • VI Statistics● Part of your existing analytics● Mobile specific @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • VII CTA● How do you tell people to scan?● What incentives can you give them?● Whats contained in the code? @edent http://shkspr.mobi/blog #teacamp
    • VIII Testing● Test● Test on another phone● Test on a dozen phones● Test in different network coverage● Test alternative MNOs● Test in various lighting conditions● Test after the code has got damaged● Test in physical location @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • IX Usefulness● Why are you doing this?● What will your customers get out of this?● How do you know if you have succeeded? @edent http://shkspr.mobi/blog #teacamp
    • X Can They Be Scanned? @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • @edent http://shkspr.mobi/blog #teacamp
    • Considerations● Are staff trained?● Is everything mobile friendly?● Why are you creating them?● How are they monitored?● What is the decommissioning process? @edent http://shkspr.mobi/blog #teacamp
    • Thank YouTerence.Eden@shkspr.mobi - http://shkspr.mobi/blog/ - @edent +44 7717 512 963 @edent http://shkspr.mobi/blog #teacamp