The SEPHORA Giftbox Pop Up Shop is a unique holiday shopping experience. Inspired byfestive treasures, like snow globes and gift boxes, this pop-up shop brings whimsy to thestressful holiday season. Holiday shopping is no longer a cumbersome to-do list at theSEPHORA Giftbox Pop Up Shop. Its about bringing the joy back to gift-giving by makingthe process simple, fun, and interactive. An urban area with many holiday activities andshoppers, such as Rockefeller Center Plaza in New York city, would best support the design.Holiday shoppers and fun-seekers will enjoy the experience the SEPHORA Giftbox Pop UpShop has to offer simply because it’s a wonderful playful holiday experience. The designcaters to women shopping for friends, sisters, and family. Men shopping for the specialwoman in his life can buy the perfect SEPHORA gift without the hassle of traditional holidayshopping.Distinctly SEPHORA with signature black & whites stripes, SEPHORA red, and touch & testeverything attitude, the SEPHORA Giftbox Pop Up Shop features SEPHORA holiday pre-wrapped gift sets and embodies the holiday spirit. The theatrical gift box design plays onscale and engages shoppers from a 360 degree interior environment. The transparent giftbox form draws guests into the space—first, visually as they are attracted to the design andthen physically as the enter and interact with SEPHORA product. The transparent acrylicpaneling locks together and breaks down into manageable sheets for easy transportationand relocation. Other materials include marmoleum tiles for flooring and high glosslaminates for floor fixtures. All materials are light-weight and easy to move. In summary,the SEPHORA Giftbox Pop Up Shop is a portable and distinctive retail experience, theperfect way to share SEPHORA during the holiday season.
PRODUCT DISPLAYGRAB & GO FIXTURESTEST & TRY FIXTURES CASH WRAPLIVE TWITTER FEED FLOOR PLAN
Conveniently located in the center ofthe pop-up shop, the cash wrapsmaximize the holiday shoppingexperience & level of S E R V IC E.They accommodate four salesassociates for an easy check-outprocess. There is storage built-inunderneath the counter so salesassociates have quick access to anyadditional packaging materials theymay need.The T E S T & T R Y fixturesare for shoppers wanting to try outproduct. Outfitted with disposableapplicators & mirrors, these fixturesencourage shoppers to fullyexperience all products found in thegift sets.The perimeter product displayfixtures along the exterior panelingwill feature fragrance sets. Boxesare organized so shoppers caneasily find the perfect gift sets theyare looking for. CASH WRAP | TEST & TRY FIXTURES | PRODUCT DISPLAY
The integration of T E C H N O L O G Yhappens through a live twitter feedprojected onto either side of theSEPHORA Giftbox Pop Up Shop.Shoppers & SEPHORA lovers willhave the opportunity to send tweetsmentioning the SEPHORA GiftboxPop Up Shop and to share why theylove SEPHORA. This form of socialmedia will quickly spread the wordabout the pop-up shop as well asadd an attraction to draw shoppersinto the space.Placed between the entrance andcash wrap, the G R A B & G Ofloor fixtures display the hottest giftsets “for her.” These floor fixturesespecially cater to men looking forthe perfect gift but who might beuncertain as to what to purchase. LIVE TWITTER FEED WALL | GRAB & GO FIXTURE