Michael Wiley Chicago All Social Media Is Local: A Guide to Global Stakeholder Engagement

John Kerr Singapore All Social Media Is Local: A Guide to Global Stakeholder Engagement

Bulletin Boards / Forums Still Drive Conversation in Asia

Olga Rasulova Moscow All Social Media Is Local: A Guide to Global Stakeholder Engagement

http://flickr.com/photos/nicointhebus/227054792/ WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other

http://flickr.com/photos/nicointhebus/227054792/ LiveJournal.com for influential bloggers LiveInternet.ru for teens Odnoklassniki.ru (like Classmates.com, 20mm) ICQ, QIP, and Skype for instant messaging

LiveJournal.com for influential bloggers

LiveInternet.ru for teens

Odnoklassniki.ru (like Classmates.com, 20mm)

ICQ, QIP, and Skype for instant messaging

Wolfgang Lünenbürger Hamburg All Social Media Is Local: A Guide to Global Stakeholder Engagement

Social media is language-driven. Your outreach needs to be local, even hyperlocal. http://flickr.com/photos/samuelr/1452379695/

No overall leading social network, but several local champions. http://flickr.com/photos/samuelr/1452379695/

Marshall Manson London All Social Media Is Local: A Guide to Global Stakeholder Engagement

THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media. http://flickr.com/photos/wwworks/2712985768/

SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important. http://flickr.com/photos/wwworks/2712985768/

Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL. http://flickr.com/photos/wwworks/2712985768/

All Social Media Is Local: A Guide to Global Stakeholder Engagement Monte Lutz Washington, DC

Twitter Debates Qik On The Hill YouTube Billiam The Snowman U.S. POLITICS AND SOCIAL MEDIA http://flickr.com/photos/jacobvorpahl/2087225900/

Twitter Debates

Qik On The Hill

YouTube

Billiam The Snowman

All Social Media Is Local: A Guide to Global Stakeholder Engagement Steve Rubel New York

WHAT’S NEXT? 5 TRENDS TO WATCH As peers increasingly filter content produced by pros, communities and social networks become the primary theater for PR programs Brand web sites succumb to the Attention Crash, giving rise to web services inside hubs Google becomes a key focus for PR professionals as findability becomes essential http://flickr.com/photos/xploded/141295823/

As peers increasingly filter content produced by pros, communities and social networks become the primary theater for PR programs

Brand web sites succumb to the Attention Crash, giving rise to web services inside hubs

Google becomes a key focus for PR professionals as findability becomes essential

WHAT’S NEXT? 5 TRENDS TO WATCH As the web evolves from an information medium into a platform for global collaboration, public engagement is key “ Digital natives” dominate influence networks and PR pros realize they must emulate them to survive and thrive http://flickr.com/photos/xploded/141295823/

As the web evolves from an information medium into a platform for global collaboration, public engagement is key

“ Digital natives” dominate influence networks and PR pros realize they must emulate them to survive and thrive

All Social Media Is Local: A Guide to Global Stakeholder Engagement Q&A http://flickr.com/photos/mansonliu/298440052/