All Social Media Is Local 2008

Michael Wiley Chicago All Social Media Is Local: A Guide to Global Stakeholder Engagement

John Kerr Singapore All Social Media Is Local: A Guide to Global Stakeholder Engagement

Bulletin Boards / Forums Still Drive Conversation in Asia

Olga Rasulova Moscow All Social Media Is Local: A Guide to Global Stakeholder Engagement

http://flickr.com/photos/nicointhebus/227054792/ WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other

http://flickr.com/photos/nicointhebus/227054792/
LiveJournal.com for influential bloggers
LiveInternet.ru for teens
Odnoklassniki.ru (like Classmates.com, 20mm)
ICQ, QIP, and Skype for instant messaging

Wolfgang Lünenbürger Hamburg All Social Media Is Local: A Guide to Global Stakeholder Engagement

Social media is language-driven. Your outreach needs to be local, even hyperlocal. http://flickr.com/photos/samuelr/1452379695/

No overall leading social network, but several local champions. http://flickr.com/photos/samuelr/1452379695/

Marshall Manson London All Social Media Is Local: A Guide to Global Stakeholder Engagement

THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media. http://flickr.com/photos/wwworks/2712985768/

SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important. http://flickr.com/photos/wwworks/2712985768/

Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL. http://flickr.com/photos/wwworks/2712985768/

All Social Media Is Local: A Guide to Global Stakeholder Engagement Monte Lutz Washington, DC

Twitter Debates
Qik On The Hill
YouTube
Billiam The Snowman
U.S. POLITICS AND SOCIAL MEDIA http://flickr.com/photos/jacobvorpahl/2087225900/

All Social Media Is Local: A Guide to Global Stakeholder Engagement Steve Rubel New York

WHAT’S NEXT? 5 TRENDS TO WATCH
As peers increasingly filter content produced by pros, communities and social networks become the primary theater for PR programs
Brand web sites succumb to the Attention Crash, giving rise to web services inside hubs
Google becomes a key focus for PR professionals as findability becomes essential
http://flickr.com/photos/xploded/141295823/

WHAT’S NEXT? 5 TRENDS TO WATCH
As the web evolves from an information medium into a platform for global collaboration, public engagement is key
“ Digital natives” dominate influence networks and PR pros realize they must emulate them to survive and thrive
http://flickr.com/photos/xploded/141295823/

All Social Media Is Local: A Guide to Global Stakeholder Engagement Q&A http://flickr.com/photos/mansonliu/298440052/

http://www.micropersuasion.com	163
http://blog.interactive-pr.ru	29
http://www.edelmandigital.com	24
http://www.eranium.at	24
http://przweinull.de	19
http://adverclast.com	11
http://blogversity.com	8
http://beatcast.org	4
http://www.tavoladigital.com.br	4
http://pr20.blogg.de	2
http://viaspire.blogs.com	2
http://www.slideshare.net	2
http://feeds.feedburner.com	1
http://www.hanrss.com	1
http://wildfire.gigya.com	1
http://www.olafmolenaar.com	1
http://tugll.tugraz.at	1

All Social Media Is Local 2008

by edelmanmarketing on Oct 08, 2008

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All Social Media Is Local 2008 — Webinar Transcript