All Social Media Is Local 2008
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All Social Media Is Local 2008 Presentation Transcript

  • 1. Michael Wiley Chicago All Social Media Is Local: A Guide to Global Stakeholder Engagement
  • 2. John Kerr Singapore All Social Media Is Local: A Guide to Global Stakeholder Engagement
  • 3. Bulletin Boards / Forums Still Drive Conversation in Asia
  • 4. Olga Rasulova Moscow All Social Media Is Local: A Guide to Global Stakeholder Engagement
  • 5. http://flickr.com/photos/nicointhebus/227054792/ WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other
  • 6. http://flickr.com/photos/nicointhebus/227054792/
    • LiveJournal.com for influential bloggers
    • LiveInternet.ru for teens
    • Odnoklassniki.ru (like Classmates.com, 20mm)
    • ICQ, QIP, and Skype for instant messaging
  • 7. Wolfgang Lünenbürger Hamburg All Social Media Is Local: A Guide to Global Stakeholder Engagement
  • 8. Social media is language-driven. Your outreach needs to be local, even hyperlocal. http://flickr.com/photos/samuelr/1452379695/
  • 9. No overall leading social network, but several local champions. http://flickr.com/photos/samuelr/1452379695/
  • 10. Marshall Manson London All Social Media Is Local: A Guide to Global Stakeholder Engagement
  • 11. THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media. http://flickr.com/photos/wwworks/2712985768/
  • 12. SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important. http://flickr.com/photos/wwworks/2712985768/
  • 13. Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL. http://flickr.com/photos/wwworks/2712985768/
  • 14. All Social Media Is Local: A Guide to Global Stakeholder Engagement Monte Lutz Washington, DC
  • 15.
    • Twitter Debates
    • Qik On The Hill
    • YouTube
    • Billiam The Snowman
    U.S. POLITICS AND SOCIAL MEDIA http://flickr.com/photos/jacobvorpahl/2087225900/
  • 16. All Social Media Is Local: A Guide to Global Stakeholder Engagement Steve Rubel New York
  • 17. WHAT’S NEXT? 5 TRENDS TO WATCH
    • As peers increasingly filter content produced by pros, communities and social networks become the primary theater for PR programs
    • Brand web sites succumb to the Attention Crash, giving rise to web services inside hubs
    • Google becomes a key focus for PR professionals as findability becomes essential
    http://flickr.com/photos/xploded/141295823/
  • 18. WHAT’S NEXT? 5 TRENDS TO WATCH
    • As the web evolves from an information medium into a platform for global collaboration, public engagement is key
    • “ Digital natives” dominate influence networks and PR pros realize they must emulate them to survive and thrive
    http://flickr.com/photos/xploded/141295823/
  • 19. All Social Media Is Local: A Guide to Global Stakeholder Engagement Q&A http://flickr.com/photos/mansonliu/298440052/
  • 20.