#DMXDublin - The Twitter Story

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Edelman Ireland, sponsors of DMX Dublin, took a look at how Twitter performed on the day of the conference using Simply Measured #DMXDublin

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  • Nice analysis, Edelman. I'm relieved that it's a retweet of my wristband comment that did so well, and not the Kenny 'Rogers' one ;)
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  • Well I'm certainly following @maevejoanna after this. I didn't even know she existed. Thank you very much for that introduction.

    @changeagents_ and I were wondering what the average number of tweets per person tweeting was: you've given that info - another thank you.

    Also thank you for producing this slideshare so quickly - while all's fresh in the mind.
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#DMXDublin - The Twitter Story

  1. 1. #DMXDublin How did Twitter get on at Dublin’s Largest Digital Marketing Conference?* *Data Source: Simply Measured
  2. 2. 3,989 Total Tweets 831 Total Tweeters 6,847,137 Total Potential Impressions 4.8 Average Tweets Per User The Day in Numbers 9am – 10am was the most popular hour on Twitter The Top 3 Tweeters 1. @DMXDublin 234 times 2. @Omaniblog 130 times 3. @Maevejoanna 86 times Most Tweeted about Talks
  3. 3. 160 Average Hourly Volume 54.75% Average Hourly Change TOTAL TWEETSTOTAL TWEETS 3,989 Tweets With Keyword 1,537 368 2,084 0 100 200 300 400 500 600 700 Tweets Retweets @Replies Mentions Tweet Stream
  4. 4. 12:00 PM - 1:00 PM Regretting not going up to #DMXDublin this year, great conference last year! Contributing 3% of the overall 854,706 potential impressions for that hour. Darransull86 27,781 Followers 10:00 AM - 11:00 AM RT @Indobusiness: DMX Dublin: Digital marketing conference introduces SME stream http://indo.ie/uv3Lm ( http://www.independent.ie/business Contributing 11% of the overall 796,775 potential impressions for that hour. Independent_ie 89,155 Followers 9:00 AM - 10:00 AM RT @BiddyEarly: Kenny Jacobs, Ryanair: I see a day when we use wristbands to board plane #DMXDublin Contributing 11% of the overall 1,649,634 potential impressions for that hour. thejournal_ie 178,035 Followers Top Tweets Contributing to Peak Impressions TOTAL IMPRESSIONSTOTAL IMPRESSIONS 6,847,137 Total Potential Impressions 273,885 Average Hourly Impressions 1,273,775 Total Potential Reach 0 200.0K 400.0K 600.0K 800.0K 1.0M 1.2M 1.4M 1.6M 1.8M 2.0M PotentialImpressions Impressions
  5. 5. 831 Users' Average # of Followers Total Twitter Users 1,587 Average # Tweets Per User 4.8 160 317 134 129 90 0 50 100 150 200 250 300 350 0 - 100 101 - 500 501 - 1,000 1,001 - 2,500 >2,500 Users Follower Count 84 Average Klout Score Highest Klout Score 37 Lowest Klout Score 10 Worldwide Average Klout Score 0 5 10 15 20 25 30 35 40 45 50 10 20 30 40 50 60 70 80 90 100 Users Klout Score Users’ Follower Count Distribution Users’ Klout Score Distribution
  6. 6. 84 74 72 71 69 67 66 66 66 65 TheJournal.ie Independent.ie Brett King Darragh Doyle Marla Just-Eat.ie Clare Cullen/Clisare Marshall Manson chris windley Ryan Holiday Klout Score 178.0K 89.2K 31.8K 27.8K 25.6K 25.3K 23.0K 22.0K 21.0K 20.7K TheJournal.ie Independent.ie Irish Film Board Darran O'Sullivan Silicon Ireland News O2 Rugby Ireland Darragh Doyle Ryan Holiday Ask AIB Ireland / Monica Followers 234 130 86 83 60 58 57 54 45 45 DMX Dublin Paul O'Mahony (Cork) Maeve Desmond Susan Daly ebow Kelly-Marie Moore AMAS DotDash Edelman Ireland Samantha Kelly Posts Most Active Users by # of Posts Top Users by # of Followers Top Users by Klout Score
  7. 7. 3,989 483 335 418 208 335 181 320 303 0 500 1.0K 1.5K 2.0K 2.5K 3.0K 3.5K 4.0K 4.5K Top Keywords & Frequency Within Tweets
  8. 8. Number of People Who Thought We Were Tweeting About This Guy

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