2010 health professionals survey

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2010 health professionals survey

  1. 1. Health Professionals SurveyIndoPacific Edelman &Research and Community Outreach Unit, Faculty of Public HealthUniversity of IndonesiaSeptember 2010
  2. 2. Health ProfessionalsSurvey 2010About the SurveyConducted by IndoPacific Edelman and Researchand Community Outreach Unit, Faculty of PublicHealth, University of IndonesiaAimed at gathering information aboutcommunication channels used by medical doctors(MDs) to search and disseminate informationrelating to their professions
  3. 3. Health ProfessionalsSurvey 2010MethodologyQuantitative method• Fielded January – May 2010• 300 MDs (GPs and specialists) with >3 years ofpractice*• Greater Jakarta area (Jakarta, Bogor, Depok,Tangerang, and Bekasi)• Face-to-face, random sampling (4.7% margin oferror and 90% confidence level)Qualitative method• Focus group discussions involving 13 MDs• Held on July 22 and 27, 2010• Divided into two sessions: MDs who are activeand not active online*Sampling is based on the doctors’ area of domicile
  4. 4. Health ProfessionalsSurvey 2010Key FindingsOnline media is trustedsource of informationon health/medicalissuesAttendingconferences/workshopsremain important, butbrowsing the Internethas become inevitableThe Internet hassignificantly influencedMD-patientcommunicationPatient educationthrough the Internetremains untapped
  5. 5. Health ProfessionalsSurvey 2010SOURCES OF INFORMATIONChannels used by MDs to find information relating to theirprofession
  6. 6. Health ProfessionalsSurvey 201012%24%26%42%42%55%56%66%78%79%tabloidsradiosocial mediaTVmedicalrepresentativesnewspapersmedical seminarsmedical journalsmedical magazinesonline mediaFGD participants saythey use searchengines to find onlineversion of medicaljournalsSpecialists andteaching MDs prefermedical journals thanother sourcesMDs trust search engines to find specific informationBase=300Q: Please select the sources of information that you trust most in finding medical-relatedinformation (MA)Google (41%)Medical journals & NewEngland Journal Medical(11%)Sources of informationMajority of doctors (91%)do not mind receivinginformation in English
  7. 7. Health ProfessionalsSurvey 2010• Dokter Kita 50%• Medical Progress 14%• Medical Update 11%• Farmacia 7%• Medika 6%• Majalah KedokteranIndonesia 6%Medical/ HealthmagazinesTV stationsQ: Please select your main sources of information in finding medical-related information (MA)Base=300Most Preferred Magazines and TV Stations43%20%
  8. 8. Health ProfessionalsSurvey 2010Medical representatives are reliable sources for ‘treatment’Base=30057%43%28% 27%7%13%7%9%13%9%61%36%32%27%20%9%3% 2% 1%10%52%31%25% 24%9%2% 2% 1%50%6%Diseases Diagnosis TreatmentQ: Which media or other references related to your profession (except MIMS) do you regularlyturn to when seeking information about this topic?Sources of information
  9. 9. Health ProfessionalsSurvey 2010MDs also recommend patients to use online sources tosearch for informationQ: Please select three sources of information that you would recommend to your patients to findhealth/medical related information. Please rank the sources based on priority. (MA)Base=30097%57%39%33%16% 15%Online sources Health practitioners Scientific journals General media Publications from govtinstitutionsPublic seminarsMost recommendedonline sources include:search engines (51%),consumer health sites(14%), and wikipedia (8%)Web sites of specialmedication andhealthcare companies aremore recommended thanIDI web siteMDs who are not activeusers of the Internet alsorecommend onlinesources to their patientsSources of information
  10. 10. Health ProfessionalsSurvey 2010INTERNET USE & INFLUENCEHow the Internet use has influenced MDs
  11. 11. Health ProfessionalsSurvey 2010Q: Have you used the Internet in the past two weeks to search medical-related information? (SA)Q: Where do you usually access the Internet? (MA)Base=300Yes76%No24%Use of the Internet in the past 2 weeksInternet Use & InfluenceMore than half use mobile phones toaccess the Internet•48% of MDs who don’t have emails have alsoaccessed the Internet in the past two weeksfor work purposes32% MDs do not haveemail accountsOnly 6 MDs have blogs58% recommend onlinemedia to their patients
  12. 12. Health ProfessionalsSurvey 2010Younger doctors tend to be more active online88%have emails88% access theInternet in thepast 2 weeksOnly 48% haveemails68% accessthe Internet inthe past 2weeksAge <27-40Age 41->60The Internet’s influence is lower onolder and more senior MDsActivities outside hospitals do notaffect the MDs’ use of the InternetInternet Use & Influence
  13. 13. Health ProfessionalsSurvey 2010The Internet has changed MDs’ behavior in seeking andsharing informationQ: Do you think the Internet has affected you in terms of seeking and sharing information on health issues?How has the internet influenced your current behavior in obtaining and sharing information? Please rate from 1to 4, where 1 means you completely disagree and 4 you completely agree with the statements. Asked only torespondents who say they are influenced or not sure if they are influenced by the internet. (Top 2 boxes)17%19%52%56%57%70%74%84%85%I am confused/overwhelmed byinfoI question accuracy of infoI have more intensecommunication with patientsI get more conflicting infoI am more active in engaginghealthcare co/orgI am more active in sharing infoI am more active in engagingfellow MDsI obtain info fasterI am more active in seeking infoN=300Internet Use & Influence
  14. 14. Health ProfessionalsSurvey 2010MD-PATIENT RELATIONSThe Internet’s influence on MD-patient relationship
  15. 15. Health ProfessionalsSurvey 2010More opinionated patients force MDs to improve the waythey communicate with patients79%63%83%85%21%36%17%15%I am aware of what infosearched/obtained bypatientsI am not sure that all patientsactively search for info onlinePatients discuss info theyreceive on the Internet withmePatients become moreopinionatedAgree DisagreeQ: How has the internet influenced your current behavior in obtaining and sharing information? Please rate from 1 to4, where 1 means you completely disagree and 4 you completely agree with the statements. Asked only to respondentswho say they are influenced or not sure if they are influenced by the internet. Top 2 boxesN=300MDs-patients relationship
  16. 16. Health ProfessionalsSurvey 2010Q: The Edelman Health Engagement Barometer* study carried out overseas reveals that 88% of respondents noted thatthey turn to their physicians to validate online information, and the same number turn to other sources to validateinformation from their doctors. Do you see a similar trend happening in Indonesia?14%3%83%Don’t knowNo, my patients do not turn to othersources to validate information I giveYes, my patients turn to other sourcesto validate information I giveMDs are not always right
  17. 17. Health ProfessionalsSurvey 2010Improved access to information should be followed withproper education to patients*Education to patients is amust, and cannot beexpected from MDsIEC materials aredesperately required forpatient educationGovernment is not seen asreliable in patienteducation programOnly one pharmaceuticalcompany is seen as leadingin patient web-basededucation programMDs are willing toparticipate in sponsorededucation program, as longas it’s not used asproduct/brand promotionMDs desperately needtraining on communicationskill to educate patients*Results of FGD
  18. 18. Health ProfessionalsSurvey 2010Internet is inevitable. It should beall MDs’ friend. Books and medicaljournals are reliable sources ofinformation, but the Internet isvery useful because it is fast andoffers a wide range of info.”“Quotable QuotesMDs need communication skillsto be able to talk to patients in alanguage that patients canunderstand.”“It’s good that patients arechecking the Internet to confirmthe information they receive fromMDs, so we are also aware of thekind of information spread amongpatients.”“Educated patients will triggerMDs to be always one stepahead.”“Patient education is the key word.Smart patients could help us avoidmalpractice.”“
  19. 19. Health ProfessionalsSurvey 2010MDS’ DEMOGRAPHICSDemographics of respondents
  20. 20. Health ProfessionalsSurvey 2010 DemographicsBase=300<30, 16% 31-40, 27% 41-50, 28% 51-60, 17% >60, 12%<10, 53% 10-20, 27% >20, 20%GP, 57% Specialists, 43%Jakarta, 50% Bogor, 15%Depok, 14%Tangerang, 13%Bekasi, 8%AgeYears ofpracticeGP/SpecialistAreas ofpractice66% MDs work at more than 1 hospital/clinic
  21. 21. Health ProfessionalsSurvey 201018% teach at 16 medical schools86% joins other organizationsbesides IDI (47% joins more than 1organization)Activities outside of clinics/hospitalsBase=300Medical SchoolsUniversity of Indonesia UPN VeteranUIN Syarif Hidayatullah Pelita HarapanFatmawati Ahmad YaniAkper Husada Bogor TrisaktiKoja Hospital UkridaAtmajaya University YARSIHalim Tarumanegara UniversityOrganizations:• Alumni associations• Professional associations• Religious organizationsDemographics
  22. 22. Health ProfessionalsSurvey 2010

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