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Business Model Innovation Groen 2012 | 23 februari 2012 Elzo de Lange en Erik Matien
Workshop  van innovatie naar verdienmodel <ul><li>Een goed idee, maar de stap naar de markt?  </li></ul>
Film EnableMi
Programma  Workshop Business Model Innovation <ul><li>Context  </li></ul><ul><li>Waarom Business Model Innovation </li></u...
Business Model Innovation Film Business Model Innovation
Business Model Innovation en Canvas Film Canvas
 
<ul><li>Affordable </li></ul><ul><li>New home appliance </li></ul><ul><li>Status </li></ul>
<ul><li>Single family homeowner </li></ul><ul><li>Direct sales </li></ul><ul><li>City councils (new regulations, permits)....
<ul><li>Affordable </li></ul><ul><li>New home appliance </li></ul><ul><li>Status </li></ul>
<ul><li>“ Hair On Fire”  </li></ul><ul><ul><li>“ I can either fix potholes and storm drains or keep paying $800,000 a year...
<ul><li>Cities </li></ul><ul><li>Retrofit wind turbine for street and highway lamps.  </li></ul><ul><li>Build relationship...
<ul><li>Long purchase cycles </li></ul><ul><li>Utilities decoupled </li></ul><ul><li>Cities interest in financial options ...
<ul><li>Cities leasing </li></ul><ul><li>Developer -> Utilities -> City  </li></ul><ul><li>Finance </li></ul><ul><li>Leasi...
<ul><li>Mariposa, Tx </li></ul><ul><ul><li>Eco-school </li></ul></ul><ul><ul><li>Demo site for sustainability </li></ul></...
SOLESTA  Barry Noij CEO Ontwikkeling, productie en verkoop van zonne-energie systemen
Zonneboiler <ul><ul><li>Gepatenteerde opslag module (EU) </li></ul></ul><ul><ul><li>Duurzamer en MVO </li></ul></ul><ul><u...
USP’s <ul><li>Legionella veilig </li></ul><ul><li>Eenvoudige installatie, onder de tilnorm </li></ul><ul><li>Betrouwbaar, ...
Huidige markt Doelstelling 2020 Cijfes in aantallen zonneboilers Bron: Solar Thermal Markets in Europe (ESTIF)
Met welk Business Model gaat Solesta de Nederlandse markt veroveren? Cijfes in aantallen zonneboilers Bron: Solar Thermal ...
 
 
Tot slot <ul><li>Slides & uitwerkingen beschikbaar via:  www.enablemi.com </li></ul><ul><li>Downloaden Canvas-model:  www....
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EnableMi Groen2012 23 februari 2012

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Donderdag 23 februari 2012 heeft EnableMi samen met Solesta een workshop verzorgd op Groen2012 onder de titel: van innovatie naar verdienmodel.

In deze werksessie hebben we met behulp van de CANVAS-methode gediscusieerd over de business case van Solesta zonneboilers. Welke bouwstenen in het business model zijn cruciaal en hoe zou het verdienmodel er uit kunnen en of moeten zien?

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  • So how are you going to do that….it’s easy…. Uitprinten….verzamel je collega’s…..geef hen markers en 3M post it memo’s.
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  • Transcript of "EnableMi Groen2012 23 februari 2012"

    1. 1. Business Model Innovation Groen 2012 | 23 februari 2012 Elzo de Lange en Erik Matien
    2. 2. Workshop van innovatie naar verdienmodel <ul><li>Een goed idee, maar de stap naar de markt? </li></ul>
    3. 3. Film EnableMi
    4. 4. Programma Workshop Business Model Innovation <ul><li>Context </li></ul><ul><li>Waarom Business Model Innovation </li></ul><ul><li>Hoe werkt Business Model Innovation en Canvas 15 - 20 min . </li></ul><ul><li>Kennismaking Zonneboilers </li></ul><ul><li>Workshop </li></ul><ul><li>Gezamenlijk uitwerken Canvas Zonneboilers 40 min. </li></ul>
    5. 5. Business Model Innovation Film Business Model Innovation
    6. 6. Business Model Innovation en Canvas Film Canvas
    7. 8. <ul><li>Affordable </li></ul><ul><li>New home appliance </li></ul><ul><li>Status </li></ul>
    8. 9. <ul><li>Single family homeowner </li></ul><ul><li>Direct sales </li></ul><ul><li>City councils (new regulations, permits). </li></ul><ul><li>Faster payback than alternatives </li></ul><ul><li>Cheap wind </li></ul><ul><li>Green status symbol </li></ul><ul><li>Diversify energy portfolio </li></ul><ul><li>Faster payback than alternatives </li></ul><ul><li>Single family homeowner </li></ul><ul><li>House rental groups </li></ul><ul><li>Contractors in home remodeling </li></ul><ul><li>Direct sales </li></ul><ul><li>Web site </li></ul><ul><li>Home Depot </li></ul><ul><li>5 yr full service Warranty </li></ul><ul><li>Want re-buy from customers </li></ul><ul><li>Asset sales </li></ul><ul><li>Wind </li></ul><ul><li>Cheap manufacturing process - Intellectual property </li></ul><ul><li>Need Initial capital </li></ul><ul><li>Endorsements by environmental groups, and local governments </li></ul><ul><li>Continue R&D </li></ul><ul><li>Get certifications </li></ul><ul><li>Get approvals from city councils </li></ul><ul><li>Environmental, bird, wildlife groups (regulations, publicity) </li></ul><ul><li>City councils (new regulations, permits). </li></ul><ul><li>Contractors </li></ul><ul><li>Cost-driven model to provide inexpensive, quality product </li></ul>
    9. 10. <ul><li>Affordable </li></ul><ul><li>New home appliance </li></ul><ul><li>Status </li></ul>
    10. 11. <ul><li>“ Hair On Fire” </li></ul><ul><ul><li>“ I can either fix potholes and storm drains or keep paying $800,000 a year for electricity.” - Public Works Director Rick Moshier – Santa Rosa </li></ul></ul><ul><li>City wide distributed energy grid </li></ul><ul><li>Local sustainable generation </li></ul><ul><li>15 million city street lights </li></ul>
    11. 12. <ul><li>Cities </li></ul><ul><li>Retrofit wind turbine for street and highway lamps. </li></ul><ul><li>Build relationship with city engineers and council members </li></ul><ul><li>Retrofit wind turbine for street and highway lamps. </li></ul><ul><li>Create own wind turbines with pole manufacturers </li></ul><ul><li>Be owner of cheap green status symbol </li></ul><ul><li>Diversify green energy portfolio </li></ul><ul><li>Fast payback than alternatives </li></ul><ul><li>5 year full service Warranty </li></ul><ul><li>After 5 years, service charge </li></ul><ul><li>Utility to manage after warranty expiration </li></ul><ul><li>Extended warranty option </li></ul><ul><li>Direct Sales </li></ul><ul><li>Service Calls </li></ul><ul><li>Leasing </li></ul><ul><li>Cheap manufacturing process - Intellectual property </li></ul><ul><li>$1.5 MM of capital to start manufacturing and distribution for year 1 and 2 </li></ul><ul><li>Manufacturing Parts </li></ul><ul><li>Endorsements by environmental groups, and local governments </li></ul><ul><li>Continuous advertise and recruit new customers (city councils) </li></ul><ul><li>Build relationship with city engineers and council members </li></ul><ul><li>Understand customer, influencers, motivations, problems, competitors </li></ul><ul><li>Form partnerships for maximum reach </li></ul><ul><li>Submit bids for city RFPs </li></ul><ul><li>Continue R&D </li></ul><ul><li>Get certifications </li></ul><ul><li>Gain Credibility </li></ul><ul><li>Cost-driven model to provide inexpensive, quality product </li></ul><ul><li>Manufacturing costs and customer acquisition costs. </li></ul><ul><li>May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future) </li></ul>
    12. 13. <ul><li>Long purchase cycles </li></ul><ul><li>Utilities decoupled </li></ul><ul><li>Cities interest in financial options </li></ul>
    13. 14. <ul><li>Cities leasing </li></ul><ul><li>Developer -> Utilities -> City </li></ul><ul><li>Finance </li></ul><ul><li>Leasing, PPA </li></ul><ul><li>Direct Sales to wind developers? </li></ul><ul><li>Retrofit wind turbine for street and highway lamps. </li></ul><ul><li>Create own wind turbines with pole manufacturers </li></ul><ul><li>Be owner of cheap green status symbol </li></ul><ul><li>Diversify green energy portfolio </li></ul><ul><li>Fast payback than alternatives </li></ul><ul><li>5 year full service Warranty, </li></ul><ul><li>After 5 years, service charge </li></ul><ul><li>Utility to manage after warranty expiration </li></ul><ul><li>Extended warranty option </li></ul><ul><li>Leasing, PPA </li></ul><ul><li>Direct Sales to wind developers? </li></ul><ul><li>Cheap manufacturing process - Intellectual property </li></ul><ul><li>R&D talent </li></ul><ul><li>Endorsements by environmental groups, and local governments </li></ul><ul><li>Finance </li></ul><ul><li>Continuously advertise and recruit new customers (city councils) </li></ul><ul><li>Build relationship with city engineers and council members </li></ul><ul><li>Understand customer, influencers, motivations, problems, competitors </li></ul><ul><li>Form partnerships (developers, cities, installers, maintenance) for maximum reach </li></ul><ul><li>Submit bids for city RFPs </li></ul><ul><li>Continue R&D </li></ul><ul><li>Get certifications </li></ul><ul><li>Gain Credibility </li></ul><ul><li>Cost-driven model to provide inexpensive, quality product </li></ul><ul><li>Manufacturing costs and customer acquisition costs. </li></ul><ul><li>May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future) </li></ul>
    14. 15. <ul><li>Mariposa, Tx </li></ul><ul><ul><li>Eco-school </li></ul></ul><ul><ul><li>Demo site for sustainability </li></ul></ul><ul><ul><li>Want to pilot </li></ul></ul><ul><li>Sundance, Ut </li></ul><ul><ul><li>Ski resort is interested </li></ul></ul><ul><ul><li>Large energy budget </li></ul></ul><ul><ul><li>Green minded </li></ul></ul>
    15. 16. SOLESTA Barry Noij CEO Ontwikkeling, productie en verkoop van zonne-energie systemen
    16. 17. Zonneboiler <ul><ul><li>Gepatenteerde opslag module (EU) </li></ul></ul><ul><ul><li>Duurzamer en MVO </li></ul></ul><ul><ul><li>Compacter </li></ul></ul><ul><ul><li>Betrouwbaarder </li></ul></ul><ul><ul><li>Goedkoper </li></ul></ul><ul><ul><li>Opslag voor warmte </li></ul></ul><ul><ul><li>Gemiddelde besparing van 200m 3 gas per jaar. </li></ul></ul><ul><ul><li>Besparing binnen de garantietermijn bedraagt € 1.490* </li></ul></ul><ul><ul><li>* Berekening zonder energieprijsstijging </li></ul></ul>
    17. 18. USP’s <ul><li>Legionella veilig </li></ul><ul><li>Eenvoudige installatie, onder de tilnorm </li></ul><ul><li>Betrouwbaar, 10jr garantie, 25jr levensduur </li></ul><ul><li>Zonnestroom in dezelfde behuizing </li></ul><ul><li>Duurzaam, gerecyclede materialen </li></ul><ul><li>Systeem inclusief plaatsing v.a. € 1.600 </li></ul><ul><li>Zelf installatie v.a. € 1.100 </li></ul>
    18. 19. Huidige markt Doelstelling 2020 Cijfes in aantallen zonneboilers Bron: Solar Thermal Markets in Europe (ESTIF)
    19. 20. Met welk Business Model gaat Solesta de Nederlandse markt veroveren? Cijfes in aantallen zonneboilers Bron: Solar Thermal Markets in Europe (ESTIF) Huidige markt Doelstelling 2020
    20. 23. Tot slot <ul><li>Slides & uitwerkingen beschikbaar via: www.enablemi.com </li></ul><ul><li>Downloaden Canvas-model: www.enablemi.com </li></ul><ul><li>Meer info: www.businessmodelgeneration.com </li></ul>
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