The Secret of Blog Marketing

376 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
376
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Secret of Blog Marketing

  1. 1. Biindit Advertising Network we deliver result !<br />the secret inblog marketing<br />
  2. 2. Change !<br />Marketing Mix 4P<br />people - price - place- promotion<br />PEOPLE <br />
  3. 3. So what is internet marketing ?<br />
  4. 4. PR<br />Press Releases<br />HOW TO GET MEDIA COVERAGE ?<br />Niche Blog<br />mainstream<br />KESEMPATAN<br />
  5. 5. a new product or service to announce<br />a case study about how you helped a client or made a client money<br />a new employee has been hired with extensive experience in your industry<br />your company has won an award or been recognized in your industry as a thought leader<br />your company, product, or service was reviewed favorably<br />it’s a communication requirement for investor relations (quarterly financial reports for public companies)<br />Why Press Releases<br />
  6. 6. Changing of PR<br />REPORTER<br />How is your word<br /> ?<br />INVESTOR<br />CUSTOMER<br />BLOGGER<br />
  7. 7. Old Style<br />
  8. 8. New "Hypertext" Era<br />
  9. 9. You must include this :<br />quotes from the president, owner, or other key personnel and industry experts<br />customer testimonials<br />product reviews<br />awards and other examples of industry recognition<br />offers or calls to action <br />Where is the fact<br />
  10. 10. Hyperlink <br />Photo<br />Audio & Video<br />Social Media<br />What to use ? <br />
  11. 11. Make it Easy <br /> ( logo / company profile )<br />Make it Accessible <br /> ( private / public ? )<br />Make it “Updated”2.0 era to keep your information at the top<br />Mastery 3 Step<br />
  12. 12. ■ PRWeb—http://prweb.com/<br />■ eReleases—http://ereleases.com/<br />■ Marketwire—http://marketwire.com/<br />■ Business Wire—http://businesswire.com/<br />PR Website<br />
  13. 13. Let them know is OFFICIAL !<br />Added to Your Website<br />
  14. 14. USE BLOGGERto spread your word<br />Time to go digital<br />
  15. 15. Send Your Press Releases Directly to Influential<br /> Bloggers.<br />Smaller Blogs Copy Bigger Blogs<br />Comment on Influential Blogs<br />Build it !<br />
  16. 16. Tell A Story ( video / blog post / twitter / forum )<br />Everyone Loves to Laugh<br />Activate it<br />
  17. 17. your company name<br />key employees’ names<br />trademarks you own<br />competitor names<br />key search engine phrases (phrases you want to rank well for in search engines,suchas your product names, web site name, company name, and so on)<br />What Should Your Track<br />
  18. 18. Responding to Flattering Press<br />Responding to Negative Comments<br />KEEP TRACKING & UPDATE THEM  <br />What is next ?<br />
  19. 19. With 20.000 blogger in Indonesia …. <br />Biindit Connect You<br />
  20. 20. Contact our Account Executive now !<br />How much ? <br />

×