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Case Study Biindit Advertising
 

Case Study Biindit Advertising

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Biindit Network Case Study

Biindit Network Case Study

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    Case Study Biindit Advertising Case Study Biindit Advertising Presentation Transcript

    • CASE STUDY
      TOYOTA KIJANG – RAMADHAN 2009
    • Background
      TOYOTA Kijangadalahsalahsatukendaraan “favorit” keluargadi Indonesia. Mengangkattema “Ramadhan”, TOYOTA Kijanginginmenguatkan Branding-nyasebagaimobilkeluargadimasyarakat Indonesia.
    • Challenge
      Campaign Online yang dilakukanperludisesuaikandengankapabilitasmasyarakat Indonesia :
      Kecepatanakses internet yang rendah.
      Kemampuanoperasionalkomputer yang rendah.
      Mestisesuaidenganbudaya Indonesia.
      Mestimudahuntukdisebarkan.
    • Execution
    • Execution ( Seeding )
      Pembuatan e-card IdulFitri
      Sederhanadalampenggunaan ( tidaklebihdari 4 step ).
      Memasukanfaktorkompetisi & viral.
      Initial di media iklanBiindit ( Jaringan Blogger ).
    • Execution
    • Execution ( Enhancing )
      Kompetisikirimkartu yang dibantuolehpara Blogger.
      Dalam 10 Harieksekusi, telahmenggalanglebihdari 300 blogger untukbergabung.
    • Execution
      http://rachmattullah.com/?p=379
    • Execution ( Smoothing )
      Denganmenggunakan Email Importer
    • Execution ( Smoothing )
      Viral padaemailnyasendiri
    • Result
      Dalam 7 Hari online :
      Kartu yang terkirim :
      114.799 kartu
      Member yang terdaftar :
      12.580 ORANG
      Blog yang ikutserta :
      345 BLOG
    • Result
    • Compare
      http://www.ramadhan-rame.com/index.php/ecard/galeri/?url=0&per_page=150
      Eksekusilebihdari 30 hari : 120 kartu
    • Are you ready for your viral ?
      Contact us :
      Biindit.com