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Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
Case Study Biindit Advertising
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Case Study Biindit Advertising

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Biindit Network Case Study

Biindit Network Case Study

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  • 1. CASE STUDY<br />TOYOTA KIJANG – RAMADHAN 2009<br />
  • 2. Background <br />TOYOTA Kijangadalahsalahsatukendaraan “favorit” keluargadi Indonesia. Mengangkattema “Ramadhan”, TOYOTA Kijanginginmenguatkan Branding-nyasebagaimobilkeluargadimasyarakat Indonesia.<br />
  • 3. Challenge<br />Campaign Online yang dilakukanperludisesuaikandengankapabilitasmasyarakat Indonesia : <br />Kecepatanakses internet yang rendah.<br />Kemampuanoperasionalkomputer yang rendah.<br />Mestisesuaidenganbudaya Indonesia.<br />Mestimudahuntukdisebarkan.<br />
  • 4. Execution<br />
  • 5. Execution ( Seeding )<br />Pembuatan e-card IdulFitri<br />Sederhanadalampenggunaan ( tidaklebihdari 4 step ).<br />Memasukanfaktorkompetisi &amp; viral.<br />Initial di media iklanBiindit ( Jaringan Blogger ).<br />
  • 6. Execution<br />
  • 7. Execution ( Enhancing )<br />Kompetisikirimkartu yang dibantuolehpara Blogger.<br />Dalam 10 Harieksekusi, telahmenggalanglebihdari 300 blogger untukbergabung.<br />
  • 8. Execution<br />http://rachmattullah.com/?p=379<br />
  • 9. Execution ( Smoothing )<br />Denganmenggunakan Email Importer<br />
  • 10. Execution ( Smoothing )<br />Viral padaemailnyasendiri<br />
  • 11. Result<br />Dalam 7 Hari online : <br />Kartu yang terkirim : <br />114.799 kartu<br />Member yang terdaftar : <br />12.580 ORANG<br />Blog yang ikutserta : <br />345 BLOG<br />
  • 12. Result<br />
  • 13. Compare <br />http://www.ramadhan-rame.com/index.php/ecard/galeri/?url=0&amp;per_page=150<br />Eksekusilebihdari 30 hari : 120 kartu<br />
  • 14. Are you ready for your viral ? <br />Contact us :<br />Biindit.com<br />

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