Case Study Biindit Advertising
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Case Study Biindit Advertising

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Biindit Network Case Study

Biindit Network Case Study

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Case Study Biindit Advertising Presentation Transcript

  • 1. CASE STUDY
    TOYOTA KIJANG – RAMADHAN 2009
  • 2. Background
    TOYOTA Kijangadalahsalahsatukendaraan “favorit” keluargadi Indonesia. Mengangkattema “Ramadhan”, TOYOTA Kijanginginmenguatkan Branding-nyasebagaimobilkeluargadimasyarakat Indonesia.
  • 3. Challenge
    Campaign Online yang dilakukanperludisesuaikandengankapabilitasmasyarakat Indonesia :
    Kecepatanakses internet yang rendah.
    Kemampuanoperasionalkomputer yang rendah.
    Mestisesuaidenganbudaya Indonesia.
    Mestimudahuntukdisebarkan.
  • 4. Execution
  • 5. Execution ( Seeding )
    Pembuatan e-card IdulFitri
    Sederhanadalampenggunaan ( tidaklebihdari 4 step ).
    Memasukanfaktorkompetisi & viral.
    Initial di media iklanBiindit ( Jaringan Blogger ).
  • 6. Execution
  • 7. Execution ( Enhancing )
    Kompetisikirimkartu yang dibantuolehpara Blogger.
    Dalam 10 Harieksekusi, telahmenggalanglebihdari 300 blogger untukbergabung.
  • 8. Execution
    http://rachmattullah.com/?p=379
  • 9. Execution ( Smoothing )
    Denganmenggunakan Email Importer
  • 10. Execution ( Smoothing )
    Viral padaemailnyasendiri
  • 11. Result
    Dalam 7 Hari online :
    Kartu yang terkirim :
    114.799 kartu
    Member yang terdaftar :
    12.580 ORANG
    Blog yang ikutserta :
    345 BLOG
  • 12. Result
  • 13. Compare
    http://www.ramadhan-rame.com/index.php/ecard/galeri/?url=0&per_page=150
    Eksekusilebihdari 30 hari : 120 kartu
  • 14. Are you ready for your viral ?
    Contact us :
    Biindit.com