Without a Compelling Story to Tell,Your eLearning is Just eLearning!             Ed Duffy
Riding a Bicycle        1. How do you ride a           bicycle?        2. What’s the           process?        3. What’s t...
Riding a Bicycle        The story of riding a          bicycle is both a          process and an             experience.
Riding a Bicycle        The story of riding a           bicycle is more          compelling than           the process of ...
The Power of Storytelling             1. People love stories.             2. Stories entertain,                engage, and...
Types of Stories        Comedies, Tragedies,          Mysteries, Musicals        Histories, Narratives,          Reality S...
What Makes a Good Story?              1. A human element,                 a local, or a                 relational element...
The Experts Say …“Stories enhance attention, createanticipation, and increaseretention. They provide a familiarset of ‘hoo...
The Experts Say …“Stories are who we are.”        Source: The Power of Story
Storytelling: Pharma clientTactic: Integrated therealism of their averageday into the learningImpact: Increasedrelevance, ...
Storytelling: Airline ClientTactic: Challenge employeeswith scenarios that involveshades of greyImpact: Created dynamicrea...
Storytelling: Non-Profit ClientTactic: Invited familiesto connect their story tothe foster adoptionstories portrayed in th...
Recap   Stories powerfully     bring content to life     and into context.   They illustrate,     animate, and invite     ...
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell, Your Elearning is Just Elearning!
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Without a Compelling Story to Tell, Your Elearning is Just Elearning!

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  • So what are we talking about here:
  • So what are we talking about here:
  • So what are we talking about here:
  • So what are we talking about here:
  • So what are we talking about here:
  • So what are we talking about here:
  • Without a Compelling Story to Tell, Your Elearning is Just Elearning!

    1. 1. Without a Compelling Story to Tell,Your eLearning is Just eLearning! Ed Duffy
    2. 2. Riding a Bicycle 1. How do you ride a bicycle? 2. What’s the process? 3. What’s the experience?
    3. 3. Riding a Bicycle The story of riding a bicycle is both a process and an experience.
    4. 4. Riding a Bicycle The story of riding a bicycle is more compelling than the process of riding a bicycle.
    5. 5. The Power of Storytelling 1. People love stories. 2. Stories entertain, engage, and instruct.
    6. 6. Types of Stories Comedies, Tragedies, Mysteries, Musicals Histories, Narratives, Reality Shows, How To’s Documentaries, News Stories, Testimonials
    7. 7. What Makes a Good Story? 1. A human element, a local, or a relational element. 2. They connect with the target audience 3. Focus on us, the community, or timeframe
    8. 8. The Experts Say …“Stories enhance attention, createanticipation, and increaseretention. They provide a familiarset of ‘hooks’ that allow us toprocess the information that wehang on them.” Source: The Experience Economy
    9. 9. The Experts Say …“Stories are who we are.” Source: The Power of Story
    10. 10. Storytelling: Pharma clientTactic: Integrated therealism of their averageday into the learningImpact: Increasedrelevance, engagement,fun, and competition
    11. 11. Storytelling: Airline ClientTactic: Challenge employeeswith scenarios that involveshades of greyImpact: Created dynamicrealism in showing theoutcomes of daily decision-making
    12. 12. Storytelling: Non-Profit ClientTactic: Invited familiesto connect their story tothe foster adoptionstories portrayed in thecourseImpact: Made thecontent come to life inreal-life application
    13. 13. Recap Stories powerfully bring content to life and into context. They illustrate, animate, and invite personal relevance.

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