Without a Compelling Story to Tell, Your Elearning is Just Elearning!
Without a Compelling Story to Tell,Your eLearning is Just eLearning! Ed Duffy
Riding a Bicycle 1. How do you ride a bicycle? 2. What’s the process? 3. What’s the experience?
Riding a Bicycle The story of riding a bicycle is both a process and an experience.
Riding a Bicycle The story of riding a bicycle is more compelling than the process of riding a bicycle.
The Power of Storytelling 1. People love stories. 2. Stories entertain, engage, and instruct.
Types of Stories Comedies, Tragedies, Mysteries, Musicals Histories, Narratives, Reality Shows, How To’s Documentaries, News Stories, Testimonials
What Makes a Good Story? 1. A human element, a local, or a relational element. 2. They connect with the target audience 3. Focus on us, the community, or timeframe
The Experts Say …“Stories enhance attention, createanticipation, and increaseretention. They provide a familiarset of ‘hooks’ that allow us toprocess the information that wehang on them.” Source: The Experience Economy
The Experts Say …“Stories are who we are.” Source: The Power of Story
Storytelling: Pharma clientTactic: Integrated therealism of their averageday into the learningImpact: Increasedrelevance, engagement,fun, and competition
Storytelling: Airline ClientTactic: Challenge employeeswith scenarios that involveshades of greyImpact: Created dynamicrealism in showing theoutcomes of daily decision-making
Storytelling: Non-Profit ClientTactic: Invited familiesto connect their story tothe foster adoptionstories portrayed in thecourseImpact: Made thecontent come to life inreal-life application
Recap Stories powerfully bring content to life and into context. They illustrate, animate, and invite personal relevance.