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GIS for Charities Introduction

GIS for Charities Introduction



Just a quick introductory presentation on how GIS and its related technologies can be applied in the charity, not for profit and fundraising sectors.

Just a quick introductory presentation on how GIS and its related technologies can be applied in the charity, not for profit and fundraising sectors.



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    GIS for Charities Introduction GIS for Charities Introduction Presentation Transcript

    • GIS for CharitiesAn Introduction
      Edward Kemp
      October 2011
    • What is a GIS?
      GIS stands for Geographical Information System. It is made up of:
      Computers, Printers, Scanners, Monitors
      GIS Software
      Commercial (ARCMap)
      Open Source (Free) (QQIS)
      Data (Management and Storage)
      Geographical locations (grid references, postcodes)
      Descriptive attributes (name, colour, size, description)
      People (Stakeholders)
      GIS professionals
      GIS for Charities 2011
    • What is a GIS?
      Source: Ward Computer Services Inc. http://gis.wardcomputerservices.com/aboutgis.html
    • What can a GIS be used for?
      Represent data
      Visually map geographically located data
      Combine data
      Overlay different sets of data such as household income and shopping habits this adds value and creates new information
      Interrogate data
      Ask questions such as, which areas have a household income greater than the national average?
      Perform spatial analysis
      Are there areas that car ownership levels are lower than would otherwise be expected? How many people live within 5 miles of this event?
      GIS for Charities 2011
    • Why GIS in the charity sector?
      4 ways GIS can add value to your organisation
    • 1. It helps raise awareness
      Map areas of poverty or disease. Pictures always provide a greater impact than just numbers
      Use maps to demonstrate why donations/ funding are needed
      Target awareness campaigns to areas that have lower than average levels of donor activity
      Demonstrate through maps and analysis where donors money is being spent
      Interactive web maps can help the public visualise what campaigns are going on and where as well as where their money will be spent
      GIS for Charities 2011
    • 2. It enhances your event and campaign plans
      Map local facilities and volunteers to effectively co-ordinate events
      Map and analyse donation patterns before and after event
      Compare the results from different parts of the country what works best and where
      Locate campaigns where they will have the greatest impact in terms of potential donors and utilise levels of awareness. This uses campaign funds more effectively.
      GIS for Charities 2011
    • 3. It allows donor and membership analysis
      Perform basic mapping and spatial analysis techniques
      Where do your major donors live and why?
      Analyse the timing and sizes of donations (reveal patterns)
      Combine with other datasets such as UK census information to add further value to the data
      Which areas have higher levels of donation and why?
      GIS for Charities 2011
    • 4 It helps secure grants for projects
      Enhance your grant applications
      Demonstrate why your grant is necessary through mapping socio economic, disadvantaged or minority groups highlighting areas of need
      Map and model the potential impact or your project/ campaign
      Present the results and show whether the project was a success
      GIS for Charities 2011
    • GIS is not expensive!
      Open source software such as QGIS means that powerful GIS analysis can be undertakenwithout expensive licence fees
      Open source software doesn't require specialist hardware and will run on your existing computers
      You can use your existing data held in excel spreadsheets, all you need is an address or postcode
      Maps and other census data are also available to download for free including Ordnance Survey maps and socio economic data
      GIS for Charities 2011
    • Example Projects
      Which areas would it be most beneficial to target with campaign x?
      Which areas of the country donate most often and why?
      In which area was our campaign most effective? Did some areas donate more than expected?
      Analyse the takings and sales from an organisations charity shops
      Enhance a grant proposal
      GIS for Charities 2011
    • In summary
      GIS can help the charity and fundraising sectors in many ways:
      It can help your organisation both internally and externally
      It can add value to your existing data and processes
      It can optimise any events/campaigns and the use of existing funds
      It can help promote your organisation to a variety of stakeholders from donors to grant providers
      GIS for Charities 2011
    • Contact
      If you have any questions or would like to talk about any possible projects you can contact me in the following way:
      Edward Kemp
      GIS for Charities
      Telephone: 0208 2851855
      Mobile: 07932 627817
      Email: gisforcharities@gmail.com
      All text copyright GIS for Charities 2011