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GIS for Charities Introduction
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GIS for Charities Introduction



Just a quick introductory presentation on how GIS and its related technologies can be applied in the charity, not for profit and fundraising sectors.

Just a quick introductory presentation on how GIS and its related technologies can be applied in the charity, not for profit and fundraising sectors.



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GIS for Charities Introduction GIS for Charities Introduction Presentation Transcript

  • GIS for CharitiesAn Introduction
    Edward Kemp
    October 2011
  • What is a GIS?
    GIS stands for Geographical Information System. It is made up of:
    Computers, Printers, Scanners, Monitors
    GIS Software
    Commercial (ARCMap)
    Open Source (Free) (QQIS)
    Data (Management and Storage)
    Geographical locations (grid references, postcodes)
    Descriptive attributes (name, colour, size, description)
    People (Stakeholders)
    GIS professionals
    GIS for Charities 2011
  • What is a GIS?
    Source: Ward Computer Services Inc. http://gis.wardcomputerservices.com/aboutgis.html
  • What can a GIS be used for?
    Represent data
    Visually map geographically located data
    Combine data
    Overlay different sets of data such as household income and shopping habits this adds value and creates new information
    Interrogate data
    Ask questions such as, which areas have a household income greater than the national average?
    Perform spatial analysis
    Are there areas that car ownership levels are lower than would otherwise be expected? How many people live within 5 miles of this event?
    GIS for Charities 2011
  • Why GIS in the charity sector?
    4 ways GIS can add value to your organisation
  • 1. It helps raise awareness
    Map areas of poverty or disease. Pictures always provide a greater impact than just numbers
    Use maps to demonstrate why donations/ funding are needed
    Target awareness campaigns to areas that have lower than average levels of donor activity
    Demonstrate through maps and analysis where donors money is being spent
    Interactive web maps can help the public visualise what campaigns are going on and where as well as where their money will be spent
    GIS for Charities 2011
  • 2. It enhances your event and campaign plans
    Map local facilities and volunteers to effectively co-ordinate events
    Map and analyse donation patterns before and after event
    Compare the results from different parts of the country what works best and where
    Locate campaigns where they will have the greatest impact in terms of potential donors and utilise levels of awareness. This uses campaign funds more effectively.
    GIS for Charities 2011
  • 3. It allows donor and membership analysis
    Perform basic mapping and spatial analysis techniques
    Where do your major donors live and why?
    Analyse the timing and sizes of donations (reveal patterns)
    Combine with other datasets such as UK census information to add further value to the data
    Which areas have higher levels of donation and why?
    GIS for Charities 2011
  • 4 It helps secure grants for projects
    Enhance your grant applications
    Demonstrate why your grant is necessary through mapping socio economic, disadvantaged or minority groups highlighting areas of need
    Map and model the potential impact or your project/ campaign
    Present the results and show whether the project was a success
    GIS for Charities 2011
  • GIS is not expensive!
    Open source software such as QGIS means that powerful GIS analysis can be undertakenwithout expensive licence fees
    Open source software doesn't require specialist hardware and will run on your existing computers
    You can use your existing data held in excel spreadsheets, all you need is an address or postcode
    Maps and other census data are also available to download for free including Ordnance Survey maps and socio economic data
    GIS for Charities 2011
  • Example Projects
    Which areas would it be most beneficial to target with campaign x?
    Which areas of the country donate most often and why?
    In which area was our campaign most effective? Did some areas donate more than expected?
    Analyse the takings and sales from an organisations charity shops
    Enhance a grant proposal
    GIS for Charities 2011
  • In summary
    GIS can help the charity and fundraising sectors in many ways:
    It can help your organisation both internally and externally
    It can add value to your existing data and processes
    It can optimise any events/campaigns and the use of existing funds
    It can help promote your organisation to a variety of stakeholders from donors to grant providers
    GIS for Charities 2011
  • Contact
    If you have any questions or would like to talk about any possible projects you can contact me in the following way:
    Edward Kemp
    GIS for Charities
    Telephone: 0208 2851855
    Mobile: 07932 627817
    Email: gisforcharities@gmail.com
    All text copyright GIS for Charities 2011