Event Plan - Critical Path - Sea Fare

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Detailed event plan for the mock launch of a new cross channel ferry route.

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Event Plan - Critical Path - Sea Fare

  1. 1. Advanced Certificate – Portfolio Part 4 Candidate No. 29315 SEAFARE DOVER - CALAIS LAUNCH / CRITICAL PATH TASK DATE DUE RESPONSIBILITY LOGISTICS Notify Dover Marina of Event 01-Jan ST Confirm Marina Venue 01-Feb ST Draft Program for Event Day 28-Apr ST/PJ Confirm Day of the Event Program 05-May ST Source Canopy 05-May ST Source Cutlery/ Wine Glasses 05-May ST Source Other Equipment Required for Wine Tasting 05-May ST Consult on Cheese and Wine Selection 01-Jun ST Confirm Cheese and Wine Selection 11-Jun ST Order Cheese and Wine 12-Jun ST Arrange for SeaFare staff to be available for day 14-Jun S TUCKER Confirm Tour Route for Ferry 21-Jun ST/PJ Rehearse Ferry Tour 01-Jul ALL Check all Equipment and Materials have been delivered 01-Jul ST Plan layout and display of Restaurant 01-Jul ST Rehearse Press Launch 07-Jul ALL Take Delivery of Wine and Cheese 07-Jul ST Set up Tour 07-Jul LT/ST Set up Wine Tasting Event 12-Jul LT/ST ADMINISTRATION Hold Preliminary Event Meeting 14-Apr ALL Set Internal and External Objectives for Event 14-Apr ALL Confirm Objectives and Aims of Event 21-Apr ALL Confirm Costs for Menu/ Posters Branded Merchandise 21-Apr SP Confirm Budget for Event 28-Apr SP Draft List of Attendees 01-May PJ/ST Draft Letter to Mayor 10-May ST Draft Letter to Local MP 10-May ST Draft Letter to Local Councillors 10-May ST Send Letter to Mayor 14-May LT Send Letter to Local MP 14-May LT Send Letter to Local Councillors 14-May LT Follow up call to Mayors Office 21-May ST Follow up call to MPs office 21-May ST Follow up call to Local Councillors 21-May ST Hold Update Meeting/ Schedule + Budget Tracking 01-Jun ALL Confirm Attendees 07-Jun PJ/ST Draft Launch Speech for John Rodgers 23-Jun ST/JR Draft Closing Speech for John Rodgers 23-Jun ST/JR Draft contents of Press Pack 23-Jun ST Confirm Content of Press Pack 30-Jun PJ/ST/JR Confirm Speeches 01-Jul ST/JR Put together press pack 07-Jul LT/ST Hold Post Event Meeting / Evaluation + Success 21-Jul ALL
  2. 2. Advanced Certificate – Portfolio Part 4 Candidate No. 29315 MEDIA Confirm List of Media to Target 01-May PJ/ST Send out Teaser Advertisement to Local Press 01-Jul ST Draft Launch Press Release 07-Jul ST Issue Press Release to Selected Media 12-Jul LT Post Press Release on SeaFare Website 12-Jul ST/PJ Follow up calls to generate more interest 13-Jul ST Draft Post Event Press Release 14-Jul ST Issue Post Event Press Release 14-Jul LT MARKETING/ ADVERTISING Confirm Design Styles and Corporate Image 14-Apr ST/PJ/JS Confirm Target Publics 14-Apr ST/PJ/JS Confirm Quantities and Nature of Branded Materials 28-Apr ST/JS Draft Design for Launch Leaflet 01-Jun ST/JS Brief Design For Life (DFL) on Posters 01-Jun ST Brief DFL on Balloons 01-Jun ST Brief DFL on Swimwear 01-Jun ST Brief DFL on Umbrellas 01-Jun ST Brief DFL on T Shirts 01-Jun ST Brief DFL on Dressing Gowns 01-Jun ST Draft Teaser Advertisement 01-Jun ST/JS/PJ Brief DFL on Launch Leaflet 05-Jun ST Brief DFL on Teaser Advertisement 05-Jun ST Draft Menu for Cheese and Wine Tasting 11-Jun ST Brief DFL on Cheese and Wine Menu 18-Jun ST Send out Teaser Advertisement to Local Press 01-Jul LT Send out Launch Leaflet to Local Travel Agents 14-Jul LT

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