Ten Steps for Increasing     Membership  December 5, 2012 LCO Call             Eddie Vidal      South Florida HDI Chapter
Ten Steps to Increase Membership 1. Start with the end in mind - GOAL 2. Show the Value 3. Target Audience 4. CRM Tool 5. ...
1. Start With The End In Mind - GOAL        Financial                        Customers• Increase Memberships          • Sh...
2. Show the Value• Don’t Make Everything Free• Provide Value• Does your chapter have excess money?  – Raffle prizes for me...
30 Second PitchHDI of South Florida is a young and lively communityof IT Service and Support professionals, focusing onsha...
3. Who is Your Target Audience?•   Analysts?•   CIO?•   Director?•   Manager?•   Big Companies?
4. CRM Tool                      62                                  Position Type   CountMembership Type     Count      J...
5. MetricsWeb Site Top Visits
Web-Site VisitsYEAR                VISITS             PAGES VIEWS2012                19400              286592011         ...
Top 10 Referrals
6. Membership Drives• Win a Kindle?• Must be a member• Special Event Pricing   – Silver $100   – Bronze $10
Membership Drives• iPad giveaway – 14 new members• Members only portal  – Meeting content  – White papers• Meeting Call Ca...
$100+                                         $1000+               $79                                     Conferences, ev...
7. HDI Marketing Material                     • Brochures                     • Training                     • Support Wor...
7. HDI Marketing Material
8. Know Your NumbersYEAR    # OF EVENTS   # OF ATTENDEES2009         4             3412010         5             3852011  ...
Know Your Numbers53 Fans67 Members             217 Followers                 882 Contacts         165 Members             ...
9. Meeting SurveysHDI South Florida August 26, 2010 Survey Meeting ResultsEnclosed are the results from the HDI South Flor...
Contact me about Membership        Name                  Position                   Company        email   PhoneYanely Per...
10. Personal Touch• Call Platinum Members/Companies• Have Board Members approach meeting  attendees• Have informal Happy H...
Contact Information Eddie Vidal 305-439-9240 eddie_vidal@yahoo.com evidal@miami.edu @eddievidal
10 Steps to Increase HDI Membership - South Florida HDI Local Chapter
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10 Steps to Increase HDI Membership - South Florida HDI Local Chapter

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Presentation at HDI Local Chapter Officer Monthly call, December. Ten Steps to Increase Membership.

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10 Steps to Increase HDI Membership - South Florida HDI Local Chapter

  1. 1. Ten Steps for Increasing Membership December 5, 2012 LCO Call Eddie Vidal South Florida HDI Chapter
  2. 2. Ten Steps to Increase Membership 1. Start with the end in mind - GOAL 2. Show the Value 3. Target Audience 4. CRM Tool 5. Metrics 6. Membership Drives 7. Marketing Material 8. Know your numbers 9. Meeting Surveys 10. Personal Touch
  3. 3. 1. Start With The End In Mind - GOAL Financial Customers• Increase Memberships • Share Experiences• Increase • Share Knowledge Partners/Sponsors • Share Relationships• Increase Revenue• Increase Financial Surplus Results• Achieve top 3 point total in National Circle of Excellence• Recognized as the premier local IT user group in South Florida
  4. 4. 2. Show the Value• Don’t Make Everything Free• Provide Value• Does your chapter have excess money? – Raffle prizes for members only – Web site for members only• Malcolm Fry Tour
  5. 5. 30 Second PitchHDI of South Florida is a young and lively communityof IT Service and Support professionals, focusing onsharing knowledge, experiences and relationships.Our meetings are held quarterly in the Miami-Dadecounty area. Currently we have in excess of 100members representing greater than 50 top SouthFlorida companies across different industries.Join us and be part of the fun, exchange ideas andgrow together in this young exhilarating community.
  6. 6. 3. Who is Your Target Audience?• Analysts?• CIO?• Director?• Manager?• Big Companies?
  7. 7. 4. CRM Tool 62 Position Type CountMembership Type Count Job Role Count Manager 78Non-Member 661 None 229 Director 71Previous-Member 169 Decision Analyst 45Silver Membership 25 Maker 93 CEO 15Gold Membership 11 Evaluator 54 Supervisor 10Plus Gold 10 Other 11 Grand Total 219Officer Buyer 1Membership 8 Grand Total 388StudentMembership 3Platinum PlusMembership 3 Meeting RSVP 9/20/2012Platinum Not Attended 837Membership 2 (blank) 55Grand Total 892 Grand Total 892
  8. 8. 5. MetricsWeb Site Top Visits
  9. 9. Web-Site VisitsYEAR VISITS PAGES VIEWS2012 19400 286592011 22112 332912010 * 10556 23043 * Migrated to new web-site platform
  10. 10. Top 10 Referrals
  11. 11. 6. Membership Drives• Win a Kindle?• Must be a member• Special Event Pricing – Silver $100 – Bronze $10
  12. 12. Membership Drives• iPad giveaway – 14 new members• Members only portal – Meeting content – White papers• Meeting Call Campaigns – Platinum members
  13. 13. $100+ $1000+ $79 Conferences, events and Online resources, webinars, Research Corner, whitepapers… Training discounts $240 Value $75Focus Book Series and AnnualPractice and Salary Report Local Chapter Membership $165 $100 (only for today)
  14. 14. 7. HDI Marketing Material • Brochures • Training • Support World• Local Chapter • Flyers • Future Events
  15. 15. 7. HDI Marketing Material
  16. 16. 8. Know Your NumbersYEAR # OF EVENTS # OF ATTENDEES2009 4 3412010 5 3852011 6 2532012 5 214
  17. 17. Know Your Numbers53 Fans67 Members 217 Followers 882 Contacts 165 Members 2800 Emails
  18. 18. 9. Meeting SurveysHDI South Florida August 26, 2010 Survey Meeting ResultsEnclosed are the results from the HDI South Florida August 26, 2010 user groupmeeting held at Carnival Cruise Lines Headquarters in Doral, Florida. The purposeof this report is to communicate the satisfaction level of the attendees on anumber of factors which include, speaker topic, speaker presentation, meetingfacilities, etc. We hope we can show the value of our meeting for those whomissed it and consider attending future events.There were a total of 62 attendees for this meeting, a total of 36 surveys, 58% ofour attendees submitted meeting surveys at the end of the program.Based on survey results:• Twenty six individuals attended a South Florida meeting for the first time.• Thirteen individuals would like to be contacted about volunteer opportunities• Fifteen individuals would like to be contacted about membership• Eight individuals would like to be contacted about sponsorship opportunities
  19. 19. Contact me about Membership Name Position Company email PhoneYanely Perez Account Exec Robert Half TechnologyHelen Pendleton IT Recruiter KforceJavier Roca Account Manager KforceMichelle Cueto Help Desk Supervisor AssurantKen Gamber Classroom Technology Mgr Univ of MiamiRick Ramos Help Desk Manager Univ of MiamiCheryl Thurston Help Desk Lead AutoNationFrank Varona Channel Director TerremarkAndrea Martinez-Zamorski ITCS Supervisor Bayview FinancialLeslie Delepine Account Executive Robert Half TechnologyJames Orr IT Service Center Manager Broward HealthMark Whetstone VP Vorp Bus Develop Peak 10 Manager, Desktop & OpsSergio Alonso Services AvMed health PlansAimee Arevalo Client Services BankunitedJohn Pope Solution Strategist CA
  20. 20. 10. Personal Touch• Call Platinum Members/Companies• Have Board Members approach meeting attendees• Have informal Happy Hours• Review CRM database and look for expiring members• Run special for past members• Get to know your members• Collaborate with other User Groups
  21. 21. Contact Information Eddie Vidal 305-439-9240 eddie_vidal@yahoo.com evidal@miami.edu @eddievidal

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