Search Engine Optimization<br />Keeping IT Simple!<br />
Welcome to Center Pixel!<br />We will discuss:<br />Organic SEO<br />How it applies to you<br />Specific research …<br />H...
What is Organic SEO?<br />SEO is the process of improving the volume and quality of traffic to a website via improved Meth...
Organic Vs. Pay Per Click<br />Pay Per Click<br />Pay Per Click<br />Organic<br />
Organic Vs. Pay Per Click<br />Majority of clicks are for SEO<br />People trust organic results over paid placement!<br />...
Target the Structure<br />Title Tags<br />Navigation<br />Alt Tags<br />Anchor Text<br />Link Title Tags<br />We make Sure...
How Is This Done?<br />Find what people are ACTUALLY searching for!<br />Keyword Target your Website’s Content!<br />Creat...
Center Pixel Steps In<br />Our technology identifies the keywords used related to your business<br />We make sure they are...
Socialnomics<br />
What is Social Media?<br />Social media comes in many forms:<br />Social networks<br />Wikis<br />Blogs<br />RSS Feeds<br ...
Reaching the Long Tail<br />How can I reach the <br />Swing Voter?<br />
What Are They Saying?<br />How Do You Respond?<br />
What Could YOU Say?<br />Janet Gets A Post on Facebook, “Hi, this is Joanne, I really liked what Lonnie Spivak…”<br />Jane...
Some Facts…<br />There are:<br />Over 86 million social network users in the US. eMarketer 2008<br />Over 8 million twitte...
Some Facts…<br />Some Facts…<br />There are:<br />The number of text messages sent and received each day exceed the popula...
Everyone’s Participating<br />
Are You Participating?<br />WhyNot?<br />
Where Should You Be?<br />
How Do We Do It?<br />Now it’s time to showcase you!<br />Use YouTubeTM and other similar sites for your Video Blogs<br />...
Leveling the Field<br />We Level The Playing Field Against the Incumbent!<br />
Make It Pay For Itself!<br />We add a monetization strategy to your website<br />We’ve generated the traffic!<br />We make...
How Do We Make It Pay?<br />Examples of monetization includes:<br />Free reports and eNewsletters<br />Landing pages<br />...
Maintain the Placement<br />Keep the content fresh for staying power!<br />Weekly blog<br />Monthly video blog<br />More b...
Who’s Center Pixel?<br />Center Pixel has been serving Tampa Bay for over 3 years.<br />Certified at the highest levels:<b...
Why Center Pixel SEO?<br />Center Pixel allows you to target market locally!<br />Why pay for marketing where you cannot g...
Welcome  to…<br />
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Seo Power Point Without Video

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Seo Power Point Without Video

  1. 1. Search Engine Optimization<br />Keeping IT Simple!<br />
  2. 2. Welcome to Center Pixel!<br />We will discuss:<br />Organic SEO<br />How it applies to you<br />Specific research …<br />How it comes together<br />Taking your site to the next level!<br />Why Center Pixel!<br />
  3. 3. What is Organic SEO?<br />SEO is the process of improving the volume and quality of traffic to a website via improved Methods<br />Good SEO helps those interested to find your website and content<br />SEO Is Crucial For Online Business Success! <br />
  4. 4. Organic Vs. Pay Per Click<br />Pay Per Click<br />Pay Per Click<br />Organic<br />
  5. 5. Organic Vs. Pay Per Click<br />Majority of clicks are for SEO<br />People trust organic results over paid placement!<br />Most people stop at page 5<br />SEO is the best for online marketing<br />We Start With Your Structure!<br />
  6. 6. Target the Structure<br />Title Tags<br />Navigation<br />Alt Tags<br />Anchor Text<br />Link Title Tags<br />We make Sure You Are Only 3 Levels Deep!<br />
  7. 7. How Is This Done?<br />Find what people are ACTUALLY searching for!<br />Keyword Target your Website’s Content!<br />Create More Content!<br />Create Videos to showcase your business!<br />Create More Content!<br />And did I mention Create More Content!<br />
  8. 8. Center Pixel Steps In<br />Our technology identifies the keywords used related to your business<br />We make sure they are attached to your website!<br />What good is a keyword no one looks for?<br />
  9. 9. Socialnomics<br />
  10. 10. What is Social Media?<br />Social media comes in many forms:<br />Social networks<br />Wikis<br />Blogs<br />RSS Feeds<br />Widgets<br />Video Blogging<br />And many more…<br />
  11. 11. Reaching the Long Tail<br />How can I reach the <br />Swing Voter?<br />
  12. 12. What Are They Saying?<br />How Do You Respond?<br />
  13. 13. What Could YOU Say?<br />Janet Gets A Post on Facebook, “Hi, this is Joanne, I really liked what Lonnie Spivak…”<br />Janet Sees YOUR SITE inthe 1st Slot<br />She Decides To Take A LOOK!<br />
  14. 14. Some Facts…<br />There are:<br />Over 86 million social network users in the US. eMarketer 2008<br />Over 8 million twitter users in US. TwitDir 2009<br />More than 25% of Google search results for the top 20 brands are consumer generated. Nielsen Buzz Metrics<br />77% of Internet shoppers read online product reviews. Jupiter Research Aug. 2007<br />
  15. 15. Some Facts…<br />Some Facts…<br />There are:<br />The number of text messages sent and received each day exceed the population of Earth. <br />M-metrics, 2007 Mobile Commerce Landscape<br />The average US citizen will spend 5.4 years of their lifetime online. Nielsen Online Stats, 2007<br />The Oldest Facebook User is Ivy, at 102!<br />
  16. 16. Everyone’s Participating<br />
  17. 17. Are You Participating?<br />WhyNot?<br />
  18. 18. Where Should You Be?<br />
  19. 19. How Do We Do It?<br />Now it’s time to showcase you!<br />Use YouTubeTM and other similar sites for your Video Blogs<br />Create Corporate Social Media Sites (Execs, customers, etc.)<br />Establish a presence with your customers<br />Create a blog and promote it<br />Do press releases and send to over 100 PR sites<br />Back link to all relevant sites<br />
  20. 20. Leveling the Field<br />We Level The Playing Field Against the Incumbent!<br />
  21. 21. Make It Pay For Itself!<br />We add a monetization strategy to your website<br />We’ve generated the traffic!<br />We make your site search-engine friendly!<br />Google Only Sees <br />3 Levels Deep!<br />
  22. 22. How Do We Make It Pay?<br />Examples of monetization includes:<br />Free reports and eNewsletters<br />Landing pages<br />Limited teaser content (free stuff)<br />All For An Email Address<br />
  23. 23. Maintain the Placement<br />Keep the content fresh for staying power!<br />Weekly blog<br />Monthly video blog<br />More back links<br />Social media commentary<br />Keyword focused content<br />Review and tweak site…<br />Organic SEO!<br />
  24. 24. Who’s Center Pixel?<br />Center Pixel has been serving Tampa Bay for over 3 years.<br />Certified at the highest levels:<br />Cisco<br />Microsoft<br />Dell<br />Citrix<br />Checkpoint<br />Many others…<br />
  25. 25. Why Center Pixel SEO?<br />Center Pixel allows you to target market locally!<br />Why pay for marketing where you cannot get a customer?<br />Maximize your return on investment and time!<br />
  26. 26. Welcome to…<br />
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