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Edgardo Donovan (a.k.a. Eddie Donovan) is a CIO for the Department of Defense. Previously, Edgardo was the Director of Web Marketing/Design in Dublin, Ireland for the financial services division of …

Edgardo Donovan (a.k.a. Eddie Donovan) is a CIO for the Department of Defense. Previously, Edgardo was the Director of Web Marketing/Design in Dublin, Ireland for the financial services division of First-e Group PLC one of Europe's largest e-Banks valued at 1.6 billion euros at the time.

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  • 1. . . . . . . . . . . iDonovan.com, Inc: Talking Points Regarding . . Strategic. Direction and . . . . . . . Technology Implementation Edgardo Donovan Touro University International MKT 599 – Strategic Management Dr. Charul Shah Module 4 – Session Long Project Monday, March 6, 2006
  • 2. . . . . . . . . . . iDonovan.com, Inc: Talking Points Regarding Strategic Direction and Technology Implementation . . . . . . . . . . Ex.1 – iDonovan Logo (iDonovan.com)
  • 3. Ex.2 – Mission Statement (iDonovan.com) iDonovan.com will create the first worldwide resume distribution solution network offering a variety of distribution techniques. The company’s unique content will showcase the products, events, and services associated with resume distribution programming. The iDonovan.com channel will cater to a global audience to build a synergistic online solutions community for various employers and business professionals. Company revenues will be generated from integrated resume distribution content management, E-commerce commission fees, and online 2
  • 4. . . . . . . . . . access to employer data. The company will develop and market its own branded web-based service. The technology vision of the iDonovan.com is to provide a technology-rich environment that maximizes the collaborative potential among all global customers. The organization has identified the following technology goals to be addressed on an ongoing basis: • Continue systematic business-wide strategic planning of information resources and technologies that include all employees, engineers, administrators, and staff. • Develop high levels of technological competence world wide with new technology releases and web development. • Provide access to information technologies and provide the support and experience needed in a range of technology applications and environments • Infuse technology into all phases of sales, marketing, research, and service and develop new models, tools, and strategies of instruction based on the latest technologies. • Provide business partners, staff, and other community partners with online collaborative environments. • Is the web design pleasing to the eye, or is it an overwhelming mish-mash of flashy graphics, unattractive fonts, and gratuitous animations? We have created a user-friendly environment where each one can browse among the various subjects depending upon their tastes and choices. To make it more convenient and easy we had used simple user interface with less graphics so that each page should load in a less amount of time. • Users who know nothing about your business should be able to make their way throughout your site with relative ease. Is it easy to get to different sections of the 3
  • 5. site or does it seem like you have to jump through hoops to find information? As a general rule it should take no more than five clicks for you to find what you're looking for. • Our content will inspire our end users to explore articles and encourage repeat visits to our site. • The site will be highly interactive and customizable. The more our customers use the site the richer their viewing and interactive experience will become eventually offering selections that match each personal preference • The site will cater to the specific needs of various cultures around the world reflecting custom content design. • Phone and online agent support will provide fast service to existing registered customers. Customers play a vital role in improving existing technologies. We will listen to their feedback and improve our web services. • We will provide special packages to our customers from time to time such as service discounts, new resume distribution plans, top companies listings, etc. • We will target our customers worldwide by using mass email. • The site will target and capture behavioral and demographic data from our consumers. • Our content will integrate products offerings from our sponsors. • Our unique Internet viewing experience will provide our sponsors with a cost effective and efficient method of marketing their products to a global audience. The backbone of this technology plan is to provide high-end resume distribution solutions. Therefore, to run the technology system in a smooth manner we are going to rely on the following platforms: 4
  • 6. . . . . . . . • . The most important consideration while working with a high-end technology . solution is to have a stable operating system. We will work on Microsoft’s Operating System i.e. Windows 2000. Windows 2000 is Microsoft's flagship server operating system based on earlier versions of Windows NT. It is popular and can be deployed cost-effectively. Windows developers are easy to find and the system is easy to manage making remote administration less of a problem. • Constructing an effective web site requires a stable web server. Windows 2000 Advanced Server with Windows 2000 Operating System is going to play a major role in terms of database delivery and content management. • The issue of hardware is closely tied to the choice of operating system. We will choose PC hardware support with the above-mentioned operating system. Windows 2000 might be the most suitable platform. A good PC server system can be bought from vendors like Compaq, IBM or Dell for around $3,000. • We will implement Internet Information Server (IIS). Internet Information Server (IIS) is Microsoft's Web server. It is included with the Windows 2000 Server operating system. Any third-party web site product that runs on Windows will support this server. We will build our solutions with Microsoft’s software development toolkit. • To provide a stable and smooth running technology environment we will monitor our system with the latest data monitoring agents which will work around the clock. • We will give our Engineers a periodic-based training to improve scalability, performance, fast access , etc. iDonovan.com will create the first worldwide resume distribution solution network offering a variety of distribution techniques. The company’s unique content will showcase the products, events, and services associated with resume distribution programming. The iDonovan.com channel will cater to a global audience to build a synergistic online solutions community for various employers and business professionals. Company revenues will be generated from integrated resume distribution content management, E-commerce commission fees, and online 5
  • 7. access to employer data. The company will develop and market its own branded web-based service. BIBLIOGRAPHY I. Works Cited iDonovan.com. iDonovan Logo iDonovan.com, 2006. iDonovan.com. Strategic Objectives iDonovan.com, 2006. iDonovan.com. Mission Statement iDonovan.com, 2006. iDonovan.com. Revenue Sources iDonovan.com, 2006. Birnbaum, Bill. Mission Statement Fundamentals. BirnbaumAssociates.com, 2006 II. Works Consulted iDonovan.com. iDonovan Logo iDonovan.com, 2006. iDonovan.com. Strategic Objectives iDonovan.com, 2006. iDonovan.com. Mission Statement iDonovan.com, 2006. iDonovan.com. Revenue Sources iDonovan.com, 2006. Kotelnikov, Vadim. Ten Major Strategic Management Schools: A Comparative Analysis. 1000ventures.com, 2006. Grant, Lorrie. Wal-Mart doesn't plan to toy much with prices ; Last year's cuts hurt other retailers and left giant thinking it slashed too much. USA Today, 2004. Foust, Dean. Things Go Better With...Juice; Coke's new CEO will have to move quickly to catch up in noncarbonated drinks. Business Week, 2004. Brady, Diane. A Thousand And One Noshes; How Pepsi deftly adapts products to changing consumer tastes. Business Week, 2004. NASA. Logo NASA.gov, 2006 Schurz Communications. Logo Schurz.com, 2006 6
  • 8. . . . . . . . . . Sloan, Alfred. My Years at General Motors. Doubleday, 1963 Grove, Andy. Only the Paranoid Survive. Simon and Schuster, 1995 Gates, Bill. Business at the Speed of Thought. Warner Books, 1999 Wallace, James – Erickson, Jim. Hard Drive – Bill Gates and the Making of the Microsoft Empire. Harper Collins, 1993 Cobbold, Ian – Lawrie, Gavin – Issa, Khalil. Designing a strategic management system using the third-generation balanced scorecard: A case study. International Journal of Productivity and Performance Management, 2004 Rangan, Kasturi. Lofty Missions, Down-to-Earth Plans. Harvard Business Review, 2004 Mintzberg, Henry. The fall and rise of strategic planning. Harvard Business Review, 1994 Dess, Gregory. Strategic Management . McGraw-Hill, 2005 NASA. Strategic Management Process. NASA.gov, 2006 Schurz Publications. Strategic Goals. Schurz.com, 2006 Ries, Al – Trout, Jack. Marketing Warfare. Bantam Books, 1978 NASA. Dryden's Mission Statement. NASA.gov, 2006 Rangan, Kasturi. Case Study of Writing Business Objectives: Wiping Up the Credit. Harvard Business Review, 2004 Birnbaum, Bill. Mission Statement Fundamentals. BirnbaumAssociates.com, 2006 Donovan, Edgardo. Full-Life-Cycle Web Presence Management. EddieDonovan.com, 2006 Donovan, Edgardo. Front End Web Development Process. EddieDonovan.com, 2006 Dell, Michael. Direct from Dell. Harper Business, 1999 Edgar Online. I-Metrix. Edgar.com, 2006 7