In 2013 and BeyondMonday, 15 April 2013
YouTube - Whattup          (1): What are People Watching?          (2): Case Studies: Bloggers          (3): Subscribers v...
Online Talent is not Cats and Dogs anymore                        Low Quality Video is not good enough.Monday, 15 April 2013
What are people watching...                                           -New generation of YouTube                          ...
Case Study: Matt Edmondson                                  -YouTube Channel                                  -Holy Moly Y...
Case Study: Benjamin Cook                                     -Writer and Contributor to Radio                            ...
Case Study: Dan Howell                                  -Launched YouTube Channel in 2010                                 ...
Case Study: Sam Pepper                                  -Starred on Big Brother in 2010                                  -...
Google Searches      Source: Google Trends    -Sam Pepper and Dan Howell made the strongest improvements    through the la...
What are they doing...                        Produce high quality Content                          Encourage Engagement  ...
YouTube: Subscribers vs Video Views                                                 Name       Subscribers   Video	  Views...
YouTube: Subscribers vs Video Views - Brand Plot                                YouTube                               Subs...
The Channel HomePage                                •Channel Trailers for non-                                subscribers ...
YouTube CMS      Data-Driven Approach to Video AnalyticsMonday, 15 April 2013
Manage Policies      Own your content. Reduce copyright.Monday, 15 April 2013
Bulk Updates      Own your content. Reduce copyright.Monday, 15 April 2013
Burberry      Burberry released a trailer for their #LFW eventsMonday, 15 April 2013
Abercrombie and Fitch - Call Me Maybe      When in doubt....take your shirt off.Monday, 15 April 2013
TopShop - Harlem Shake                        Cara Delvigne and Rosie Tapner never failMonday, 15 April 2013
Reserva                        Creative Content is KingMonday, 15 April 2013
How do YouTubers Monetise?          -YouTube Partner Program (Adverts)          -Merchandising          -Brand Marketing D...
Is it too late?Monday, 15 April 2013
Is online media overtaking traditional media?  The future of entertainment is coming from online.Monday, 15 April 2013
Shoppable Video                        Will this ever happen?Monday, 15 April 2013
Model Bloggers                        Are these the next people on the catwalk?Monday, 15 April 2013
Trends: Connected / Internet TV                                     •Connected TV ads                                     ...
Thank YouMonday, 15 April 2013
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YouTube and Beyone 2013

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We take a look at YouTube bloggers and case studies that are changing the way that this video platform is being used by brands.

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YouTube and Beyone 2013

  1. 1. In 2013 and BeyondMonday, 15 April 2013
  2. 2. YouTube - Whattup (1): What are People Watching? (2): Case Studies: Bloggers (3): Subscribers vs Video Views (4): CMS (5): Case Studies: Brands (6): Monetising on YouTube (7): Other Media ClientsMonday, 15 April 2013
  3. 3. Online Talent is not Cats and Dogs anymore Low Quality Video is not good enough.Monday, 15 April 2013
  4. 4. What are people watching... -New generation of YouTube Superstars -YouTube is a hub of raw untethered talent -800 million visitors to YouTube each month -13-17 year old girls are the most active audience. They have the power to make or break. -Broadcasters can’t ignore online viewing figures. Opportunities for the talented. Today they are on YouTube. Tomorrow they are....Monday, 15 April 2013
  5. 5. Case Study: Matt Edmondson -YouTube Channel -Holy Moly YouTube 2006 - 2009 -XFactor 2009 YouTube Blog -Apprentice 2010 YouTube Blog -Joined Radio 1 in 2010 -T4 in 2011-2012 -ITV 2 - Fake Reaction 2013Monday, 15 April 2013
  6. 6. Case Study: Benjamin Cook -Writer and Contributor to Radio Times and other publications. -Posted his first YouTube video in December last year. -106,000 subscribers -1.7m video views -Named as Guardian’s Number 1 most influential online blogger.Monday, 15 April 2013
  7. 7. Case Study: Dan Howell -Launched YouTube Channel in 2010 -1,442,595 subscribers -85,323,685 video views -Became writer for Huffington post -Joined Radio 1 in 2013Monday, 15 April 2013
  8. 8. Case Study: Sam Pepper -Starred on Big Brother in 2010 -Launched YouTube channel in 2011 -750,937 Subscribers -34,483,384 Video Views Source: Google TrendsMonday, 15 April 2013
  9. 9. Google Searches Source: Google Trends -Sam Pepper and Dan Howell made the strongest improvements through the last year. How often are these artists being searched for?Monday, 15 April 2013
  10. 10. What are they doing... Produce high quality Content Encourage Engagement Build a Community/fan-baseMonday, 15 April 2013
  11. 11. YouTube: Subscribers vs Video Views Name Subscribers Video  Views Adam  Buxton 39,687 14,344,006 Ball  Street  (Ian  Wright) 884 73,257 Dan  Howell 1,443,302 85,323,685 David  Mitchells  Soapbox 108,013 16,941,879 James  Mays  Head  Squeeze 63,219 1,317,932 Jamie  Olivers  Food  Tube 198,247 11,377,222 Sam  Pepper 751,201 34,483,384 Source: YouTube Channel Pages Dan Howell has the largest subscribers and video views whilst Ball Street has the lowest.Monday, 15 April 2013
  12. 12. YouTube: Subscribers vs Video Views - Brand Plot YouTube Subscribers YouTube Video ViewsMonday, 15 April 2013
  13. 13. The Channel HomePage •Channel Trailers for non- subscribers •Featured Video for subscribers •Channel Art •Linking to other platforms and sites •Bulk Edit Videos •(Privacy, Tags and monetization) •Paid YouTube channels?Monday, 15 April 2013
  14. 14. YouTube CMS Data-Driven Approach to Video AnalyticsMonday, 15 April 2013
  15. 15. Manage Policies Own your content. Reduce copyright.Monday, 15 April 2013
  16. 16. Bulk Updates Own your content. Reduce copyright.Monday, 15 April 2013
  17. 17. Burberry Burberry released a trailer for their #LFW eventsMonday, 15 April 2013
  18. 18. Abercrombie and Fitch - Call Me Maybe When in doubt....take your shirt off.Monday, 15 April 2013
  19. 19. TopShop - Harlem Shake Cara Delvigne and Rosie Tapner never failMonday, 15 April 2013
  20. 20. Reserva Creative Content is KingMonday, 15 April 2013
  21. 21. How do YouTubers Monetise? -YouTube Partner Program (Adverts) -Merchandising -Brand Marketing Deals -YouTube Paywall (Future) ‣Jamal Edwards from SB.TV made the Sunday Times Rich List at £6m. SB.TV revenues in 2011 were £110,000 ‣Tom Ridgewell claims to be making anything between £3,500 and £7,000 a month. ‣Google claims more than 1,000 people worldwide earn at least £63,000 per year through just YouTube advertising. Source: Wired Magazine - January 2013 Bedroom Webcams to Lucrative ArtistsMonday, 15 April 2013
  22. 22. Is it too late?Monday, 15 April 2013
  23. 23. Is online media overtaking traditional media? The future of entertainment is coming from online.Monday, 15 April 2013
  24. 24. Shoppable Video Will this ever happen?Monday, 15 April 2013
  25. 25. Model Bloggers Are these the next people on the catwalk?Monday, 15 April 2013
  26. 26. Trends: Connected / Internet TV •Connected TV ads •Long Form content online growing •Paid online video content to be accessible on all platforms •Shoppable Video to changeMonday, 15 April 2013
  27. 27. Thank YouMonday, 15 April 2013
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