GPM Media Kit- Jan 2012
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GPM Media Kit- Jan 2012

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GPM Media Kit- Jan 2012 Presentation Transcript

  • 1. THE PLACE TOMAKE ANIMPRESSION ONGUITAR PLAYERS. PLAYERS R January, 2011
  • 2. EACH MONTH OVER13 MILLION GUITAR PLAYERSGLOBALLY, VISIT GRAND PLAYMEDIA WEB PROPERTIES.
  • 3. ULTIMATE-GUITAR.COMREPRESENTS OVER TENMILLION OF THOSE VISITORS.Ultimate-Guitar.com is the world’s leading authoritative community andpublisher of legally licensed tablature, honest reviews, lessons andindustry-relevant content.
  • 4. COMMAND 80% OF THE MARKETRELATIVE TO ALL COMPETITORS100% LEGAL CONTENT.
  • 5. 3.5 MILLION MONTHLY USVISITORS ARE ONULTIMATE-GUITAR.COMALONE.ALONE
  • 6. GUITARISTS ARE PASSIONATE AND INVOLVED.THEY PROMOTE.THEY SHARE.
  • 7. THEY SPEND6 MINUTES AVERAGE ON SITE.THEY’VE CREATED1.4 MILLION INDIVIDUALPROFILES AND26K+ BAND PROFILES
  • 8. THEY APPRECIATE RELIABILITY &VALUE ULTIMATE-GUITAR.COM’SLEGACY.LEGACYAND THEY CONNECT WITH THEWORLD’S LARGEST GUITAR-PLAYER FAMILY.
  • 9. WELCOME TO CO O OURGUITAR WORLD
  • 10. 5.5 MILLION US VISITORS TOGRAND PLAY MEDIAGUITAR-SITES MONTHLY R 3,587,662 911TABS.COM 847,503 847 503 GUITARTAB.COM 634,849
  • 11. GRAND PLAY MEDIA SITESREPRESENT THE TOP THREEGUITAR SITES R 3,587,662GPM Guitar Sites 911TABS.COM 847,503 847 503 GUITARETAB.COM 634,849
  • 12. R
  • 13. MEET YOUR OAUDIENCE.AUDIENCE
  • 14. AGE DEMOGRAPHICS % Composition Unique Visitors: Ultimate-Guitar.com Ultimate Guitar.com Source: comScore, Nov 2011 2-11 YEARS OLD under 1%35+ YEARS OLD 12-17 YEARS OLD35% 17% 18-24 YEARS OLD 25-34 YEARS 29% OLD 19%
  • 15. HOUSEHOLDINCOMEGPM Guitar Player’s Group: HHI% Composition, July 2011 40% 13% 14% 33% $0 $60k $75k $100kSource:  comScore, Nov 2011 
  • 16. 3.2 VISITS TO A GPM GUITAR SITE PER MONTH 77 MILLION PAGES VIEWED EACH MONTH 70% OF THE GENERAL AUDIENCE IS 18 TO 49 YEARS OLD 92% SAY GUITAR IS THEIR PRIMARY INSTRUMENT 60% HAVE BEEN PLAYING FOR 1 TO 5 YEARSSource:  comScore, Nov 2011 
  • 17. AND THEY LOVE OTHEIR GEAR GEAR.
  • 18. 50%OWN TWO OR MORE ELECTRIC GUITARS45%OWN TWO OR MORE AMPS34%OWN TWO OR MORE EFFECT PEDALS
  • 19. 57%PURCHASED A GUITARIN THE PAST 12 MONTHS42%PURCHASED AN AMPIN THE PAST 12 MONTHS39%PURCHASED EFFECT PEDALSIN THE PAST 12 MONTHS
  • 20. 53%PLAN TO PURCHASE A GUITARWITHIN 12 MONTHS45%PLAN TO PURCHASE AN AMPWITHIN 12 MONTHS50%PLAN TO PURCHASE EFFECT PEDALSWITHIN 12 MONTHS
  • 21. BY NOT ADVERTISING WITH ULTIMATE-GUITAR,YOU ARE MISSINGOVER 80% OF A 13+MILLION-MEMBERAUDIENCE BASE.
  • 22. % of UG A di f Audience Who Also Visited Wh Al Vi it d These Guitar Sites in December, 2011 NEVER 10.0% VISIT 9.0% 8.0%ANOTHER 7.0% 6.0% 5.0% 9.2% GUITAR 4.0% 3.0% 2.0% 4.2% 4.7% 3.7%WEB SITE 1.0% 0.0% 1.4% 1.7%Source:  comScore, Nov 2011  Source: comScore Cross Visiting Report, Dec 11
  • 23. DON TDON’TSUBSCRIBETO A GUITARMAGAZINE
  • 24. NEVERREADGUITARMAGAZINES
  • 25. OCCASIONALLYREAD GUITARMAGAZINES
  • 26. HERE’S WHAT SYOU CAN DO DO.
  • 27. INCREASE VISIBILITYGET THE ADDED VALUE OF SOCIAL MEDIA: FACEBOOKFANS 56K FANSGuitar Player Magazine 230K K+ FANS R The largest social media audience amongst top guitar124K FANS publishers Guitar W ld G it World
  • 28. BANNER ADSBanner ads provide an effective and efficient way to communicate yourbrand message or a specific “call to action” connected with yourcampaign or initiative.Target banners by section, page, artist, and music genre.T tb b ti ti t d i
  • 29. LEADERBOARD728x90 SKYSCRAPER 160x600RECTANGLE300x250
  • 30. HOMEPAGE TAKEOVERSTYPICALLY PRODUCE UPWARDSOF 7,000 CLICKS PER DAY.THEY PROVIDE INCREDIBLE VISIBILITY FORYOUR BRAND.The side panels can be submitted according to our ad specifications orcustom design by the Grand Play Media team to fit your needs.Takeovers are fully clickable and can accommodate flash and other richmedia.
  • 31. ROADBLOCKS GIVE YOU 100%OF AD IMPRESSIONS ON A PAGE PAGE.It combines a 728x90 leaderboard banner with a 160x600 skyscraper andcan be targeted by section and page. page
  • 32. PRE-ROLL, IN-PLAY ANDPOST VIDEO.POST-VIDEOVIDEO LESSONSAND INTERVIEWSPRE-ROLL PLACEMENTSand sponsored video on U-G TV.In-page placement through ourvideo widget. Custom videolessons, interviews and reviews.VIDEO PRE-ROLLSON UG.TV
  • 33. PRE-ROLL, IN-PLAY ANDPOST VIDEO.POST-VIDEOVIDEO LESSONSAND INTERVIEWSPRE-ROLL PLACEMENTSand sponsored video on U-G TV.In-page placement through ourvideo widget. Custom videolessons, interviews and reviews.VIDEO PRE-ROLLSON UG.TV
  • 34. PRE-ROLL, IN-PLAY ANDPOST VIDEO.POST-VIDEOVIDEO LESSONSAND INTERVIEWSPRE-ROLL PLACEMENTSand sponsored video on U-G TV.In-page placement through ourvideo widget. Custom videolessons, interviews and reviews.VIDEO PRE-ROLLSON UG.TV
  • 35. CUSTOM CONTESTS
  • 36. CUSTOM CONTESTSAdditional Ad Offerings:CONTACT ED BYRNES TO LEARN MOREVIP (AS A FLASH AD) FLOATING AD775x600 250x250, 300x250 250x250 300x250, 550x480IMMERCIAL BETWEEN PAGES550x480 full pageEXPANDABLE728x90, 300x250728x90 300x250, 120x600
  • 37. CUSTOM CONTESTSAdditional Ad Offerings:CONTACT ED BYRNES TO LEARN MOREVARIOUS OTHER CUSTOM OFFERINGS• DOUBLE CLICK • UNICAST• EYEBLASTER • UNITED VIRTUALITIES• KLIPMART • EYE WONDER• POINTROLL
  • 38. IT WORKS! O SWE PROMISE
  • 39. OVATION 2011HOMETOWN HEROCAMPAIGNTreatment:BANNERS AND HOMEPAGE TAKEOVERS
  • 40. 11,290,143 IMPRESSIONS47,366 CLICKSCTR: 42%eCPM: $2.66CPC: $0.63
  • 41. SCHECTER GUITAR:SCHECTER HOLIDAYGUITAR BLOWOUTTreatment:HOMEPAGE TAKEOVERS18.6K TOTAL CONTEST ENTRIESAND 42K CLICKS IN TWO DAYS
  • 42. ARISTIDES INSTRUMENTS:JUMPSTART BRANDAWARENESSTreatment:HIGH IMPACT CAMPAIGN INCLUDINGFULLY ACTIVE HOMEPAGE TAKEOVER40K CONTEST ENTRIES AND 44K CLICKSON HOMEPAGE TAKEOVER IN TWO DAYS
  • 43. CONVERSE: “GET OUT OFTHE GARAGE” CONTEST GARAGETreatment:USER-SUBMITTED PHOTOS. UG EXECUTEDCONTEST. VIDEO ADS, BANNER ADS ANDHOMEPAGE TAKEOVERS. TAKEOVERS2.5K TOTAL CONTESTENTRIES AND A 5% CTR
  • 44. ELECTRONIC ARTS: BRUTALLEGEND VIDEO GAME, EMAIL GAMEDATABASE GENERATION.Treatment:GUITAR GIVEAWAY CONTEST10K+ TOTAL CONTEST ENTRIESAND A 2 5% CTR 2.5%
  • 45. WE VALUE O OURRELATIONSHIPS.RELATIONSHIPS
  • 46. CONTACTCO CED BYRNES. BYRNESEMAIL : ED.BYRNES@GRANDPLAYMEDIA.COMPHONE : (646) 290-5034
  • 47. THANKYOU.YOU