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Successful Social Networking for Business Collaboration

by Director, Marketing - IBM MobileFirst at IBM on Mar 30, 2009

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From the Bowling Green State University 3rd Conference on Students Global Competitiveness -- Presentation on how social networking can be used for collaboration in business

From the Bowling Green State University 3rd Conference on Students Global Competitiveness -- Presentation on how social networking can be used for collaboration in business

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  • edbrill Ed Brill, Director, Marketing - IBM MobileFirst at IBM Here are the live tweets of the presentation made by Keith Instone (also of IBM), @keithinstone:

    ---

    getting people to share the information in their heads thru software was a radical idea 10 years ago

    mergers and acquisitions are prime cases for social networking - cultural issues. globalization also drives need

    'i have no idea what a 9-5 workday is'

    word of mouth is the most important way to get people interested in your product

    used to have to pay someone for expertise (travel agent), now get it for free via social networking

    paper newspapers are dying, going online - so where are the local media people here to learn something from Ed

    telling story about his blog where all the comments coming from same IP address as the analyst firm - astroturfing

    'Attack of the blogs' - http://www.forbes.com/forbes/2005/1114/128.html - how Ed ended up in Forbes - blogs exposed for good

    showing http://tinyurl.com/ce9cm7 as example of way to use social networking to get msg to customer

    showing SmallBlue to see how Ed knows Keith - one intranet tool for social networking

    showing http://tinyurl.com/c5qjgo - promoting him as an expert to contact

    mentioning that Any Piper reminded IBMers (internally) not to comment publicly on rumors

    IBM social computing guidelines - http://www.ibm.com/blogs/zz/en/guidelines.html - only revised once

    http://planetlotus.org/ - mix of IBMers, customers, partners, together 'word of mouth marketing', sometimes it is negative

    skeptical of twitter at first, too ego-centric. who am i that i have all those followers? work, chicago, travel - many facets

    'Twitter is like being at a networking cocktail party' - makes the world a whole lot smaller

    rewards key for social networking (e.g, who all helped the sales person get the deal), make rewards part of the system, e.g. beehive

    BlueIQ - volunteer ambassadors/army for social networking within IBM - glue that holds us together

    'Elasticity, puffery and authority are the victims of social networking'

    but it is all about innovation for the greater good anyway

    question - decentralized company the trend, esp. for knowledge companies? a: yes, many important IBM decisions not made in Armonk
    5 years ago
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Successful Social Networking for Business Collaboration Successful Social Networking for Business Collaboration Presentation Transcript