IBM Mobile strategy for Social Business - May 2012
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IBM's strategy for mobile social business, from May 2012. Covers three broad categories of solutions - "extend and transform", "build and conne

IBM's strategy for mobile social business, from May 2012. Covers three broad categories of solutions - "extend and transform", "build and conne

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IBM Mobile strategy for Social Business - May 2012 Presentation Transcript

  • 1. IBM Mobile Strategy for Social BusinessMay 2012 ©2012 IBM Corporation
  • 2. Mobile presents an enormous set of opportunities… Business to Enterprise Business to Consumer • Increase worker productivity • Improve customer satisfaction • Improved claims processing • Deeper customer engagement and loyalty • Increase revenue through sales engagements • Drive increased sales through Personalized offers • Extend existing applications to mobile workers and customers • Customer service • Reducing fuel, gas, or fleet maintenance costs that • Competitive differentiator are relevant in particular industries • Improve brand perception • Increase employee responsiveness and decision • Deeper insight into customer buying behavior making speed for up sell and cross sell • Resolve internal IT issues faster • Improve in store experience with mobile • Reduce personnel cost (utilizing personal owned concierge services instead of corporate issued devices) | © 2012 IBM Corporation
  • 3. IBM strategy addresses client mobile initiativesExtend & Transform Build & ConnectExtend existing business Build mobile applicationscapabilities to mobile devices Connect to, and run backendTransform the business by systems in support of mobilecreating new opportunities Manage & Secure Manage mobile devices and applications Secure my mobile business | © 2012 IBM Corporation
  • 4. IBM Mobile SolutionsExtend & Transform Build & Connect Manage & Secure 4 | © 2012 IBM Corporation
  • 5. Extend and Transform through MobileSelected IBM mobile enterprise solutions available today Social Business Commerce IBM Lotus Notes Traveler IBM Sterling Integrator Mobile (email, calendar, contacts) IBM Sterling Store Associate Mobile IBM Connections (social) IBM Sametime (IM, UC) IBM Sterling TMS Carrier Mobile IBM Lotuslive Meetings IBM Sterling Field Sales Mobile IBM Symphony (doc viewer) IBM Sterling Order Management Administration Mobile IBM Sterling Control Center Mobile Business Intelligence & Analytics IBM Sterling InFlight Data Coremetrics for Mobile Management Mobile IBM Cognos Mobile IBM Sterling Document Tracking Mobile | © 2012 IBM Corporation
  • 6. Extend and Transform through MobileIBM Social Business: Mobile Vision A comprehensive suite of mobile solutions for social business Device appropriate interfaces for the leading mobile devices - smartphones and tablets  Apple®, Android, BlackBerry®, Nokia Supported by enterprise governance and security capabilities Mobile application tools and embedded OpenSocial experiences to build mobile social business solutions 6 | © 2012 IBM Corporation
  • 7. IBM offers the broadest suite of mobile apps for social business 7 | © 2012 IBM Corporation
  • 8. Extend and Transform through MobileIBM Social Collaboration apps for mobile devicesA comprehensive suite of mobile solutions for social business■ IBM Lotus Notes Traveler -- push email, calendar, contacts■ Real-time collaboration – IBM Sametime presence, IM chat and telephony■ Online meetings for IBM Sametime or via IBM SmartCloud for Social Business■ IBM Connections social software for access to your professional network■ IBM Lotus Symphony Viewers for viewing business documents | © 2012 IBM Corporation
  • 9. IBM Lotus Notes Traveler● Syncs Lotus Notes email (including attachments), calendar and address book● Supports iOS, Android, Symbian, Windows Mobile● Security, encryption and device policy management features included (e.g. passwords, device wipe, partial wipe) 2011 New Traveler Features ● Wipe business only email/calendar data on Apple iOS devices (iPhone/iPad) ● Also supported on other platforms ● iOS 5 support - folder, follow up flags ● Android enhancements – widgets ● Symbian^3 support Also available ● Web browser access available via iNotes Ultralite ● For Blackberry devices, Lotus Notes email access via RIM Blackberry Enterprise Server 9 | © 2012 IBM Corporation
  • 10. IBM Sametime Mobile IM chat, Presence Android iPhone and iPad with Apple push notifications IM chat apps for Blackberry, Symbian, Windows Mobile devices also available 10 | © 2012 IBM Corporation
  • 11. Sametime Unified Telephony dialer● Click to calls from mobile viaSametime Unified Telephony.● Calls to/ from SUT unifiednumber, not the mobile number● Use any preferred number/device to take the call● Launch phone dialpad Available for Android, iPhone and iPad 11 | © 2012 IBM Corporation
  • 12. IBM Mobile MeetingsSmartCloud MeetingsiOS, Blackberry, AndroidSametime Meetings for Blackberry Sametime Meetings Viewer for Apple iPad (Android web browser access supported) 12 | © 2012 IBM Corporation
  • 13. IBM Connections Mobile ● Mobile access to enterprise social collaboration ● Access social network, profiles, communities, status updates, files, photos, videos, activities, blogs, wikis, forums, bookmarks, ideation voting ● Connections 3.x mobile apps ● iOS (iPhone & iPad), Android, Blackberry ● Photo /video upload support ● Mobile Web browser access ● Android, iOS, Nokia Symbian and Blackberry 6/7 devices | © 2012 IBM Corporation
  • 14. IBM Lotus Symphony Viewers ■ Use your mobile device as a presentation source ■ Supports iOS and Android ■ View Symphony and Open Office (Open Document Format) files ─ Presentations – full, high fidelity (.odp) ─ Spreadsheets (.ods) ─ Text documents - with embedded graphics (.odt) 77 | © 7777 IBM Corporation
  • 15. IBMs mobile social collaboration suite Notes email, Connections calendar Sametime IM & UC Online Meetings contacts social Available for Available SmartCloud Android Available Available (incl Sametime and Sametime Unified Telephony) meetings Available for iPhone and iPad iOS Available iPhone and iPad apps available - (incl SmartCloud apps available and Sametime Sametime Unified meetings Telephony) Available forBlackberry Available SmartCloud Available Available via RIM BES and Sametime meetings Available Nokia Windows Phone Available via web Symbian Available browser planned 15 | © 2012 IBM Corporation
  • 16. Mobile Roadmap for Social BusinessKey mobile product innovations in 2012 and beyond IBM Lotus Notes Traveler  High availability for Traveler servers  New Android tablet email UI  Monthly calendar view for Android  To Do support  Windows Phone IBM Sametime  Mobile meetings app (iOS and Android)  Sametime presence / chat integration for Traveler and Connections apps  Voice and video integration eg: Polycom IBM Connections  Multiple accounts  Mobile App policy management  User focussed improvements  Activity streams for mobile  Mobile social analytics IBM plans are subject to change 16 | © 2012 IBM Corporation
  • 17. IBM Lotus Notes Traveler Email for Android tablets IBM plans are subject to change 17 | © 2012 IBM Corporation
  • 18. Traveler monthly calendar view for Android tablets/ phones Daily busy time Pop up daily summary IBM plans are subject to change 18 | © 2012 IBM Corporation
  • 19. Traveler Calendar + To Do for Android tablets/ phones IBM plans are subject to change 19 | © 2012 IBM Corporation
  • 20. IBM Mobile SolutionsExtend & Transform Build & Connect Manage & Secure 20 | © 2012 IBM Corporation
  • 21. Manage and Secure Mobile DevicesIBM Endpoint Manager for Mobile Devices Builds on IBMs July 2010 BigFix acquisition Common management agent and console Available March 2012: Systems Security management Near-instant deployment management • Advanced management for iOS, of Android, Symbian, new features and Windows Phone • Unified management extends existing desktop, laptop, and server management on the same platform IBM Endpoint Manager • Security compliance checks automatically control access to corporate resources, such as VPN, email, and enterprise apps • Offer and deploy recommended corporate apps to employees to speed mobile adoption Desktop / laptop / Mobile endpoint server endpoint | © 2012 IBM Corporation
  • 22. Manage and Secure Mobile DevicesIBM Lotus Mobile Connect Mobile security software for enterprise application connectivity ■ Clientless HTTP single sign-on services via a SSL secured tunnel for communication to specific HTTP application servers ─ No need to open general VPN access to all intranet servers ■ Supports iOS, Android, Symbian PCs and other mobile devices ■ Strong authentication and encryption IBM Lotus Notes Traveler IBM Mobile Connect Sametime Server Or use 3rd party IBM mobile VPN to Connections connect 22 | © 2012 IBM Corporation
  • 23. IBM Mobile SolutionsExtend & Transform Build & Connect Manage & Secure 23 | © 2012 IBM Corporation
  • 24. Build and Connect for Mobile DevicesEmerging needs for mobile enterprise custom solutions Organizations are:-  Seeking solutions to extend their web presence to a variety of mobile devices  Seeking solutions to reduce their costs of mobile development  IBM offers the broadest set of mobile capabilities to address all these needs | © 2012 IBM Corporation
  • 25. Build and Connect for Mobile DevicesA complete mobile strategy requires a two-pronged approachWhere are customers starting today? Multichannel Sites Mobile Applications Examples Provide a consistent integrated web Why? experience across multiple channels (desktop Provide an experience that takes full browser, smartphones, tablets, etc..) advantage of the device and its ecosystem  Aggregate multiple applications  Dedicated, task focussed appCapabilities  Content management  Integrates with device capabilities (e.g. camera) Needed  Personalized for roles  App store presence  Role based access 25 | © 2012 IBM Corporation
  • 26. Build and Connect for Mobile DevicesIBM solutions address both mobile needs Multichannel Sites Mobile Applications Provide a consistent integrated web experience across multiple channels (desktop Provide an experience that takes full browser, smartphones, tablets, etc..) advantage of the device and its ecosystem WebSphere Portal Solutions Worklight Solutions Domino XPages mobile 26 | © 2012 IBM Corporation
  • 27. Build and Connect for Mobile DevicesIBM Lotus Domino XPages Mobile■ Mobile enable XPages based Domino mobile Web apps■ Automatic device detection■ Teamroom mobile template included■ Available now in Notes & Domino 8.5.3 Upgrade Pack 1 | © 2012 IBM Corporation
  • 28. Client Example – Domino XPages Mobilei-Bank & Safebook. Raiffeisen SalzburgChallenge: Modernize and “socialize” the i-Bank Banking Software ─ Transforming CRM, Sales & Marketing processes ─ Change Product Management by user involvement ─ More flexibility in customer facing advisory processesSolution Description ─ Universal Banking Front-end, built on Domino XPages ─ “i-Apps” with intelligent and compelling UI, Dashboards, Follow objects, Activity Stream, Produpedia etc., result in new user experienceBenefits: ─ Enhanced service quality, better Marketing- & Sales efficiency ─ Embracing networks of people to create new business value and opportunities ─ Making better decisions, faster. Reduction of process complexity and information overload. 28 | © 2012 IBM Corporation
  • 29. Build and Connect for Mobile DevicesBuilding Mobile Sites for IBM WebSphere Portal IBM WebSphere Portal Mobile Experience ■ Apply mobile browser themes to Portal sites ■ Build dynamic web layouts using Web Experience Factory IBM Websphere Mobile Portal Accelerator ■ Enable over 10,000 devices, including feature phones 29 | © 2012 IBM Corporation
  • 30. Matco ToolsBusiness NeedMobile sales force solutionAllow dealers/distributors/sales to look up product availability,pricing and margins at customer siteThe Solution WebSphere Portal, Web Experience Factory integrated with their enterprise and SRP systemsBenefitsRepresentatives are now able to respond instantly tocustomer questions and improve sales results 30 | © 2012 IBM Corporation
  • 31. Client Example: Mobile Portal Accellerator - Bekins Van Lines Business Need Self check-in by drivers on mobile device at loading bays (replacing call - in) The Solution IBM WebSphere Portal and Mobile Portal Accelerator based mobile field solution Benefits More accurate reporting Less time waiting at cargo bays and drop off Reduce inbound calls to dispatches Better customer and driver satisfaction 31 | © 2012 IBM Corporation
  • 32. Rich, cross-platform mobile application development IBM Worklight V5.0 Enables flexible development, back-end integration and ongoing management of rich, cross-platform mobile apps using native and standards-based HTML technologies and tools Mobile-optimized middleware delivering an enterprise-grade solution that meets the needs of mobile employees and customers Key capabilities:  Strong authentication framework Fast and cost-effective  Encrypted offline data store development, integration and  Enterprise back-end connectivity management of enterprise  Unified push notifications mobile applications.  Data collection for analytics  Direct updates and remote disablement  Packaged runtime skins  Expanded platform support | © 2012 IBM Corporation
  • 33. Mobile Application Center A cross platform private mobile application store similar to public app stores but focused on the needs of an organization or a team Ease highly iterative development process and distribution of mobile applications Key capabilities:  Delivers distribution and management of mobile applications within a company / teams  Easy distribution of iOS and Android apps within a team  Supports any mobile applications  Provides versioning and updates App store supporting iterative  Centralizes rating and feedback information development lifecycle to improve  Controls who can modify or install an application collaboration with application  Easy to install and simple to run stakeholders, QA and Development teams  Cross platform, technology agnostic mobile application store | © 2012 IBM Corporation
  • 34. WebSphere Portal and Worklight together (plans) WebSphere Portal/WCM and IBM Worklight used together can extend the capabilities and reach of an exceptional web site Hybrid Container Web Site IBM Worklight) Hybrid Container Access devices specific capabilities (camera, contacts,etc...) App Store Presence Web Site Application management Mobile Notifications WebSphere Portal/WCM Multiple Applications, Content, Device Features Roles, Personalization, Customization Device FeaturesIBM plans are subject to change | © 2012 IBM Corporation
  • 35. Build and Connect for Mobile DevicesIBM Lotus Domino and IBM Worklight together (plans)IBM Lotus Domino and IBM Worklight used together willallow you to reuse parts of your Domino Xpages mobileapplication investment within the on-device experience Hybrid Container Domino Xpages IBM Worklight) Web application Hybrid Container Access devices specific capabilities (camera, contacts,etc...) Domino Web App Store Presence application Application management Mobile Notifications Domino XPages Web based mobile Applications, Device Features XPages mobile controls, Domino Designer created content, supports Domino security Device FeaturesIBM plans are subject to change 35 | © 2012 IBM Corporation
  • 36. Introducing IBM Mobile FoundationComprehensive solution for mobile delivery Security Gateway/VPN Development IBM Lotus Mobile Connect Lifecycle Tools MEAP MDM IBM Worklight IBM Endpoint Manager IBM Mobile Foundation Mobile threats and security SOA & Connectivity (Messaging, ESBs, Cloud Integration, Governance) Web sites/ Business Process Social/ collab Analytics portal Management Software Enterprise Apps | © 2012 IBM Corporation
  • 37. Legal disclaimer© IBM Corporation 2012. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. 37 | © 2012 IBM Corporation