© 2013 IBM Corporation
The “Upwardly Mobile” Enterprise:
Setting the Strategic Agenda
#IBMMobile #IBMIBV
www.ibm.com/mobil...
The Mobile Enterprise Study was comprised of an online survey
completed by over 600 global respondents and 30 interviews
2...
Leading organizations clearly see that mobility will fundamentally
alter how organizations compete in the near future
3
So...
4
Organizations are placing greater importance on employees
being more productive in the field
Source: Institute for Busin...
To drive employee productivity, leaders are embracing bring-your-
own-device (BYOD) and providing the needed support
5
Sou...
While roughly half of companies indicate that the ability to leverage
analytics is a challenge, leaders have truly focused...
© 2013 IBM Corporation
For more information, visit
www.ibm.com/mobilefirst
Follow @IBMMobile
October 2013
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Ibm Institute for Business Value: Mobile Enterprise Study "The 'Upwardly Mobile' Enterprise"

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The upwardly mobile enterprise: a new study from the IBM Institute for Business Value (IBV)
Learn how leading enterprises rise to the top, including ROI, analytics, integration, and security.

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Ibm Institute for Business Value: Mobile Enterprise Study "The 'Upwardly Mobile' Enterprise"

  1. 1. © 2013 IBM Corporation The “Upwardly Mobile” Enterprise: Setting the Strategic Agenda #IBMMobile #IBMIBV www.ibm.com/mobilefirst October 2013
  2. 2. The Mobile Enterprise Study was comprised of an online survey completed by over 600 global respondents and 30 interviews 2 Source: Institute for Business Value, Mobile Enterprise Study, QS7. What was your organization’s approximate global revenue in US dollars? For public sector, what was your organization’s approximate annual budget in US dollars for the last fiscal year?; QS6. Approximately how many people does your company employ? Study Approach and Methodology Demographics Survey Demographics §  Survey completed by 601 Companies (301 Mature Countries, 300 Growth Countries) §  Supported by IBM’s research partner, Oxford Economics §  Distributed and administered online §  Geographic representation from 29 countries with a rough equivalence between industrialized and developing economies §  Minimum of 50 respondents from 8 strategic industries: Banking, Insurance, Retail, Travel and Transportation, Telecom, Government, Healthcare, Automotive Interview Demographics §  In-depth interviews with 30 executives directly involved in setting mobility strategy across multiple industries and geographies §  Interviews conducted between March and May 2013 §  Interviews conducted by IBM and research partner, Oxford Economics Survey Respondents by Annual Revenue Survey Respondents by Employee Size
  3. 3. Leading organizations clearly see that mobility will fundamentally alter how organizations compete in the near future 3 Source: Institute for Business Value, Mobile Enterprise Study, Q10. To what extent do you agree or disagree with the following statements about your organization's mobile strategy and mobile practices? (percent indicating agree or highly agree) “Mobility will get to the point where it is a fundamental way we do business. The value proposition for mobile will be that it is embedded in what we do. In 5-10 years, we will look back and wonder what all the fuss was about.” Director Strategy and Planning, Global IT, Automotive Mobile is fundamentally changing the way my organization does business My organization has seen measurable ROI from its mobile initiatives All OthersLeaders Mobility impact 73% 34% 81% 39%
  4. 4. 4 Organizations are placing greater importance on employees being more productive in the field Source: Institute for Business Value, Mobile Enterprise Study, Q5. In considering how mobile can be used to improve employee productivity, how important are the following capabilities? (percent indicating agree or highly agree) Monitor and manage employees Enable employee self-service Provide sales force enablement tools Improve internal collaboration Access applications in remote environments 52% Importance of mobile capabilities needed to enhance employee productivity All OthersLeaders 81% 63% 80% 63% 76% 71% 51% 63% 45%
  5. 5. To drive employee productivity, leaders are embracing bring-your- own-device (BYOD) and providing the needed support 5 Source: Institute for Business Value, Mobile Enterprise Study, Q17. To what extent do you agree or disagree with the following statements about your organization's ability to manage mobile devices? (percent indicating agree or highly agree) 79% 48% 66% 34% 78% 39% My organization provides the necessary training for employees using mobile devices IT provides the required support for BYOD participants My organization has well-documented policies and procedures in place for employees using mobile devices. 66% 32% My organization has adopted a BYOD approach for employees across the enterprise. Adoption of BYOD Support for BYOD programs All OthersLeaders
  6. 6. While roughly half of companies indicate that the ability to leverage analytics is a challenge, leaders have truly focused on this area 6 Source: Institute for Business Value, Mobile Enterprise Study, Q16. To what extent is your organization effective in. percent indicating agree or highly agree) 36% 36% 37% 30% 33% Taking action based on mobile data Analyzing mobile data Addressing structured and unstructured mobile data Handling large volumes of mobile data Using cloud infrastructure for mobile data insight development Applying analytics to mobility 71% 73% 71% 70% 69% “It’s not about collecting the data. It's about what is the question you want to answer.” VP Group IT, Media All Others Leaders
  7. 7. © 2013 IBM Corporation For more information, visit www.ibm.com/mobilefirst Follow @IBMMobile October 2013
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