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Five things we have learned about mobility from our clients -- IBM, Alistair Rennie
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Five things we have learned about mobility from our clients -- IBM, Alistair Rennie


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Alistair Rennie's keynote presentation from the IDC Enterprise MobileNext conference in San Francisco, 1 December 2011.

Alistair Rennie's keynote presentation from the IDC Enterprise MobileNext conference in San Francisco, 1 December 2011.

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  • 1. 5 things we have learned about Mobility from our clientsAlistair RennieGeneral Manager,Social Business & Collaboration SolutionsIBM 1
  • 2. 1 Consumer rules Enterprise follows Enterprise questionsConsumerbuysConsumer choice is the driving force in enterprise mobile device adoption 2
  • 3. Enterprise IT reacts "At IBM, we are taking steps to fortify the infrastructure and "People were asking, device management to Why cant I get my [work] guarantee that the phone has e-mail on my own phone?" not been hacked or jail-broken." Bill Bodin, IBM Mobility CTO Linda Van de Wiele, Director of Collaboration, Computerworld, October 2011 Global IT, Colgate Palmolive MIT Technology Review, August 2011 3
  • 4. 2 process change Mobile and Social are catalysts to businessForward thinking organizations arebecoming “Social Businesses”... 4
  • 5. Our forward looking clients are embracing these mobile &social drivers to transform their business processes 6
  • 6. Mobile Social CollaborationDeliver critical social and collaboration services as mobile apps Social Collaboration Applications Mail Calendar Social Docs UC Meetings
  • 7. Demonstration 1Mobile Social Collaborationcapabilities you can deploy now 16
  • 8. Mobile CRM Improved insights and awareness on Dan client activity to improve relationship and customer service 7
  • 9. Mobile Sales/ERP Integration Matco Tools ● Mobile sales extranet portal integrated with ERP systems ● Allows dealers/distributors/ sales to look up product availability, pricing and margins at customer site 8
  • 10. Mobile Business Intelligence 9
  • 11. Demonstration 2Cognos Business IntelligenceAnalytics for Mobile users 10
  • 12. 3 risks are significant but Mobile and social manageable● Expands the universe of things we need to monitor● Raises risk and velocity of content leaks● Raises new challenges of managing within regulated industries● Requires overall social business policy for our enterprise Social systems will require the same level of governance and compliance as Enterprise “systems of record”.... 11
  • 13. Mobile Risks are Manageable potential risks malware/virus device lockdown firewall intrusion Corporate content protection Identity and passwords solutions device loss policy management Threat management encryption partial/remote wipe Secure connectivity device inventory On premise or cloud* 12
  • 14. 4 There should be one architecture for both mobile and enterprise applications 13
  • 15. Architecture for secure mobile access Create, deliver and mange mobile enterprise apps cost effectivelyIBM Mobile Technology Preview on Developerworks 14
  • 16. 5 Innovate Exploit Re-invent Elevate 15
  • 17. Demonstration 3Mobile Social User Experience 18
  • 18. Summary1 consumer2 process3 the risks4 get started5 innovate 19
  • 19. Thank you 20
  • 20. Whats next?Defining Social Business 17
  • 21. Social business process innovation Traditional process Indirect engagement with target users slows response time Social Business process Direct engagement model enables faster better result 5